Discovering Facebook

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Facebook is a social network that allows users to connect and share with friends, family, and colleagues. To set up an account, users enter their email address and verify it on the website. They can then find existing friends by searching their contacts or finding people with shared connections. Users create profiles to share personal information and status updates, and can customize privacy settings to control who sees their profile and content.

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Setting Up An Account Go to: http://www.facebook.com *In order to create an account, you must v erify your email address. (bgkclass@yahoo.com)

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What’s your online reputation? Employers may be searching for potential candidates on social media such as LinkedIn and Facebook - to learn more about you than your resume may reveal. Employers may also want to know how “social media savvy” you are so that you can help them use these tools to represent their brand. Why should you be on Facebook? For one thing, Facebook is one of the hottest social networking platforms going today. While LinkedIn can be stodgy, Facebook is considered interactive and fun, and is also a great place to connect with influencers.

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Facebook is run by an algorithm that can figure out what each user likes and dislikes. The algorithm then presents material from friends and businesses that the user would be interested in, including photographs, status updates, and videos. Facebook's mission is to get people to interact with, consume, and share content. Additionally, Facebook runs commercial adverts, interspersed among original material shared by your friends on the news stream.

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Social media and inbound marketing are increasingly important assets for businesses to get found by and engage with potential buyers on the web. Think about the way you find information about products and services – are you watching TV ads? Going through your junk mail? Or are you going to a search engine or a friend? People have gotten better and better at ignoring marketing messages with DVRs, caller ID, and spam filters, and instead go to Google and social networks for answers to their questions. The question for you is: will you be there to answer it.

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