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SAScon Market Focus – Gaming - James Lowery

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SAScon Market Focus – Gaming - James Lowery

  1. 1. Know Your Audience<br />Taking the gamble out of gaming SEO<br />
  2. 2. Your Audience<br />1<br />Who they are<br />Where do they come from<br />What do they want<br />When do they play<br />How you get more<br />2<br />3<br />4<br />5<br />
  3. 3. Who is your audience?<br />1<br />Demographic information<br />Who currently buys from you?<br />highest volume<br />Who are your best customers?<br />highest value<br />Use your data!<br />
  4. 4. Use your audience data!<br />1<br />Social Media Research<br />Track emergent keywords within your target market<br />On Page Optimisation<br />Build content that is designed for your audience<br />Link Building<br />Get links on sites that are demographically relevant<br />Use your data!<br />
  5. 5. Where do they come from?<br />2<br />Conversion information<br />What channel converts best?<br />Highest volume<br />Lifetime value<br />Conversion Rates<br />Track your Traffic!<br />
  6. 6. Go and find them!<br />2<br />Use interest based content<br />Relevant lifestyle material<br />It’s not all about odds!<br />Invest in success<br />Use your referrer data to engage in the right places more<br />Mine affiliate data for display and link building opportunities<br />Track your Traffic!<br />
  7. 7. What do they want?<br />3<br />What Works?<br />What attracts clicks<br /> SERP Message<br />Conversions<br /> On page offers<br />Revenue<br /> Engagement<br /> Lifetime<br />Push their buttons!<br />
  8. 8. Give it to them!<br />3<br />Reward with the right rewards<br />Avoid one off gamers<br />Avoid bonus hunters<br />Invest in the high rollers<br />Promote offers that are appropriate to the goal<br />Push their buttons!<br />
  9. 9. When do they Play?<br />4<br />Traffic Data for Keyword “Poker”<br />Plan your strategy<br />When is the volume highest?<br />When are conversions best?<br />When are customers most profitable?<br />When do people join rather than play?<br />Predict and Profit!<br />
  10. 10. Be there when they are?<br />4<br />Google Caffeine gives instant results<br />Schedule new content at peak times<br />Publish new links ahead of peak demand<br />Get social to support activity with real time channels<br />Predict and Profit!<br />
  11. 11. How you get more?<br />5<br />Talk to your customers<br />In the right place<br />With the right message<br />At the right time<br />Go All In!<br />
  12. 12. Thanks!<br />6<br />Twitter: @yrewol<br />Work: Latitudegroup.com<br />Blog: quumf.com<br />

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