This document provides an overview of Service Graphics Limited, a UK-based company that provides exhibition graphics, signage, and visual communication solutions. It discusses the company's expertise in project management, creative design, production, finishing, logistics, installation, and other services. It also highlights some example projects from 2014 that demonstrate the company's work in areas like building wraps, retail displays, exhibitions, and sports stadium rebranding. The document is intended to showcase the company's capabilities and portfolio of work from the past year.

1. Service Graphics
2014
By Appointment to
Her Majesty The Queen
Suppliers of Exhibitions,
Graphics and Signs
Service Graphics Limited
London

2. About Us
Strong, clear, high-impact visual communication is our
business. Expertise, experience and commitment are
reflected at every stage of the production process.
Our goal is to provide professional, streamlined visual
solutions for all your communication executions. We bring
technical knowledge, innovative thinking and a dynamic
approach to every project. Our skills ensure that your ideas
are brought to life and delivered with maximum impact –
because that’s what we do.
With sites throughout the UK we have the scope and
the infrastructure to develop produce, deliver and install
your visual projects. Dedicated account managers focus
on the smallest details to ensure your work makes the
biggest impact. We have studios full of talented artworkers,
designers and illustrators, state-of-the-art production
facilities and accredited installers.
We are part of the St Ives Group, the UK’s leading provider
of marketing and communications solutions renowned for
their strategic vision and insight. Service Graphics is your
partner in the production process and your priorities are
our priorities.
I’m delighted to be running Service Graphics once again, alongside SP
Group and look forward to finding synergy between both companies.
Together we will be better positioned to help deliver complete solutions
for our clients.
Our work covers an enormous range of diverse business sectors and
we are constantly growing our client base and responding to your
commercial needs. This forward-thinking approach ensures that we
continue to lead the way in technical expertise, innovation and creativity.
We trust you enjoy this year’s showcase which highlights just some
of the many high profile projects we have delivered in 2014. From
international events and exhibitions to window graphics and displays for
some of the world’s most luxurious brands, we bring your work to life.
We love what we do – we love to change space. I hope you enjoy the
walk through 2014 in the following pages.
Nick Cole
Managing Director

3. studio
innovation
logistics
installation
production
finishingfinishing
SERVICES
project
management
It’s at the heart of what we do
We think of ourselves as your partner.
Our teams have the skills, expertise and
experience to co-ordinate and organise
every aspect of your marketing promotion,
both nationally and on a global scale.
Stadium rebrands, retail rollouts, building
wraps or hundreds of metres of hoarding,
we ensure your project is managed and
delivered with absolute accuracy – always.
Our project managers will consult, advise
and liaise with you to achieve a cohesive
final look and installation. From concept to
completion we provide a 360°streamlined
project management service.
Insight, ideas and vision
Our position at the forefront of the market
for over 50 years has been underpinned
by our passion for innovation. Across the
spectrum our technical experts work closely
with our suppliers to continuously source
improved solutions for our clients and
identify new products and market trends.
We understand that our clients have
changing needs and work to adapt and
ensure that we are offering truly customer-
centric products and services. By blending
technical skill, creativity and robust project
management our solutions are exciting,
dynamic and effective.
creative
Insight driven design
Our creative team are experts in changing
space. We offer a complete design
consultancy service, taking your brief and
developing innovative concepts and ideas,
right through from the initial sketches to final
installation.
Our team is made up of agency creatives
and strategists with global campaign
and branding experience, art directors,
illustrators and 3D artists. We translate your
brand into a physical presence with solutions
for interiors, exteriors, displays and visual
communication campaigns.
Bringing your ideas to life
Our full-service studio solutions are focused
on getting it right for you. Pantones, substrates
and finishing processes are approved by
you, while artwork is prepared to meet your
specifications. We are experts in image
manipulation, retouching, typesetting and full
colour management utilising the very latest in
GMG Color Management technology.
We bring innovation and insight to all your
studio requirements. We make sure that our
output expertly reflects the quality of your
promotional communication.consultancy
Identifying your opportunities
Walls, ceilings, stairs, windows, floors, doors
and empty spaces – we see opportunities
everywhere. Our consultants will assess any
space, site or premises offering advice and
recommendations that can maximise your
promotional potential.
Our comprehensive, professional overview
of your visual scope includes details of
materials, processes and production
techniques. So, if you feel those blank
walls and empty spaces are a canvas for
creativity, let us have a look – we’ll put you
in the picture.
surveying
Getting it right from the start
A comprehensive site survey sets the
scene for any successful installation.
Measurements, logistics, materials and
location are all assessed as an integral first
step in your project. That’s how we know
that our proposals and plans are grounded
in facts, not guesswork.
Our skilled surveyors review every aspect of
your project including any possible obstacles
or hurdles. And, once we are confident that
every inch has been measured and every
detail captured, we’ll find a solution to meet
your needs.
Standing out from the crowd
Often the smallest details can make the
biggest difference. That’s why we examine
every aspect of your project – to identify
the best production tools and techniques.
Outstanding quality does not simply apply
to our output - it includes the service and
support we offer our customers.
Our solutions are tailored to fit the size,
scale and scope of your project. Precision
production captures your creative goals and
expert project management delivers your work
on time and in budget.
Making the final touches matter
High-quality finishing is the difference
between average and outstanding. Our expert
mounters and finishers put the final flourish
on any project with seals, trimming, cutting
and weeding. Their skills, combining latest
technologies with craftsmanship, create the
perfect finish.
We work with every material, shape, size and
finish to provide you with the best possible
solution. Freestanding or fixed, large or small
our experienced team will take your project
to the next level – the one that makes it
outstanding
Supporting you all the way
Leave the handling, packaging and
transportation to us. Whether you are rolling
out a national campaign or attending an
international event, we will coordinate the
transport, paperwork and logistics of getting
your project there on time and intact.
All stored items are recorded and placed in
a secure facility with 24 hour surveillance.
Working to your timetable, goods are
dispatched and tracked right through to their
final destination.
Expert installation completes the picture
We look at your project from every angle
to ensure we get the installation process
right, every step of the way. Measurements,
equipment, regulations and logistics – we’ve
got them all covered to ensure installation of
your project safely and securely. Wherever you
are, our local installation teams are on hand to
address any last-minute site issues.
Operating to the highest professional
standards we provide streamlined installation
and peace of mind. Fast, efficient and with
outstanding turnaround times the installation
of your project is in safe, experienced hands.

4. These fun window graphics were
produced with both a white
backing to capture the bright,
attractive food colours and a
35% black shading to help create
a frosted look for the bubbles.
Printed on optically clear film, the
overall result was a warm and
inviting display.
More than 5 metres high
and 4 metres wide this giant
graphic was printed to airtex
canvas and produced and
installed in one piece. All
graphics were inspected
before production to ensure
complete brand colour and
style compliance.
Pita Pit
To ensure the water system for this living wall was not damaged, a two-part clear
acrylic system with fret cut 5mm white acrylic letters was the perfect solution. Each
part was mounted onto the foliage and then connected together for a concealed and
seamless finish.

5. Aberdeenshire Council
This simple yet stylish modular
exhibition stand presented
information and graphics clearly and
attractively. Lambda prints mounted
to acrylic were hung from cables on an
aluminium Foga system.
This polished look was completed with
printed PVC panel graphics installed
directly into the structure.
Zero Waste Scotland Project
For the BBE Innovation Park, Ravenscraig, Scotland, a wide range
of textile and graphic displays were produced. With the focus
on printed fabrics, bespoke bedspreads, curtains, roller blinds,
pillowcases and wall coverings were created. Information was also
displayed on floor graphics, acrylic panels and bathroom mirrors.

6. Aegon
This stunning 100 metre x 22 metre building wrap was printed onto mesh in 5 metre wide
sections. Welded together with dragon tails, abseillers worked from the seats to the ground to
attach the complete picture to the scaffolding structure. Streamlined, professional production.

7. AppNexus
Service Events & Exhibitions (SEE)
produced this striking, sophisticated
stand for DMEXCO, Europe’s largest IT
marketing exhibition.
The style of the design was
matched with practicality, allowing
both privacy for meetings and
space for general presentations
and hospitality. Eye-catching and
made to stand out from the crowd.
Bizwiz - Versace
Every aspect of this display reflects
the sophistication of the brand. A
lambda duratran for the backdrop,
a bespoke unit with cut vinyl, gloss
sealed sides and shelves mounted
with silver mirror vinyl.
A lambda print mounted to
10mm Forex and gloss sealed
for the free-standing frame
completes this co-ordinated,
stylish display.

8. ISG plc
Chevron’s Aberdeen Headquarters was given a makeover creating a bright and airy
environment. Two vibrant colours of transparent vinyl applied on one face and a frosted
vinyl on the inner glass face produced an attractive, warm and relaxing feel to the space.

9. Bloomberg UK Ltd
This prominent display at London
City Airport uses the latest lightbox
technology to deliver maximum
impact. Interchangeable graphics were
printed on Lightex and fitted into a
stretch fabric frame.
Lightex incorporates a plastic
material that enhances LED strips
bringing a brighter, stronger and
clearer illumination.
Wembley Stadium
With the arrival of new sponsors EE, this historic
stadium underwent a complete rebrand
with the south façade carrying sponsorship
branding. The graphic was printed on self
adhesive vinyl, sealed for durability and
mounted on the curved perimeter.

10. Bolton Wanderers FC
The arrival of new sponsors, Macron, the
Italian sportswear company, saw the club
undergo a full rebrand to reflect its dynamic
and stylish new partner.
The graphics for the changing
room were printed directly
onto 3mm foamex. A cool and
contemporary new look.
The club’s retail shop was kitted out
in club colours and plenty of strong,
clear messages. Self adhesive vinyl
with a gloss laminate was wrap
mounted to 3mm foamex and
applied to all headers and pillars
creating a co-ordinated feel.
Opened in 1997 as the Reebok Stadium, it is now called the Macron
Stadium with the ground rebranded to reflect this name change.
This enormous pitch graphic, with a circumference of 18 metres,
was produced on 115gsm flagnit. It incorporates grab handles for
fast, efficient removal.

11. Sheffield Theatre
The warm glow of this curved floor to wall graphic was the perfect backdrop to set
the scene. The entire graphic was printed on carpet, tailored and installed to fit
perfectly around the doors and stage shape.
Theatre’s credits Sheffield Theatres production of Boeing Boeing, designed by Fabrice Serafino.
Photograph: Mark Douet

12. Campbell & Co - National Wallace Monument
Capturing the story of Scotland’s Braveheart for the National
Wallace Monument museum, display panel graphics were
produced as lambda prints, matt laminated and wrap
mounted to 12mm MDF.
This impressive reception area was created by producing the panels
on lambda prints face mounted to the reverse of reinforced glass.
Natural surroundings together with subdued lighting and block colour,
complement each other for a warm and welcoming entrance.
Text graphics were printed direct to birch faced
MDF and the lectern panels, direct to 3mm
aluminium composite material and bonded to
powder coated steel bases.

13. To raise awareness and drive change,
cigarette butts were printed on 170gsm
card and wrapped around cardboard tubes.
Sponge was used for the filter and bubble
wrap for the ash, with some compressed to
create a range of different sizes and shapes.
Carbon Creative Ltd
This guerrilla marketing campaign from
Manchester - based Carbon Creative
tied into a wider campaign for the City
of London and Keep Britain Tidy.
Breitling UK Ltd
This eye catching window graphic for the
company’s Bond Street store was printed
in reverse to the rear and installed into a
stretch fabric frame.
Produced on backlit PVC and treble striked,
with a double strike on the reverse to
ensure no show through, the result is
streamlined and dynamic.

14. Checkland Kindleysides Ltd - Hunter Boots Ltd
Hunter Boots announced the arrival of their flagship store in London with a fun, vibrant
and colourful hoarding. Printed directly to 3mm aluminium composite material with an
anti graffiti laminate ensured a sleek and polished finish. A hoarding sure to catch the
attention of festival-goers and lovers of stylish wellingtons.

15. Geometry Global UK Ltd -
Emirates Airline
The Emirates Airline in Greenwich is a
high profile attraction. Matt self adhesive
vinyl was gloss sealed and cut to shape
for each car. Contra Vision® was applied
to the front and back only. The result is
distinctive, practical and durable, utilising
weather resistant materials.
A stunning shot of the cable car in action against
the spectacular London landscape. Contra
Vision® ensures maximum visibility from within
without glare or distortion. A superb promotional
platform and an exceptional visitor experience.

16. Haygarth - Amazon
Briefed by Amazon to re-skin their lockers with a Star Wars theme,
Haygarth created a dramatic graphic that integrates seamlessly with the
locker structure. Printed onto self adhesive vinyl and sealed for durability
produced a high quality finish. The final result was outstanding.
Hoopers Stores
Two hundred branches were digitally printed onto clear self adhesive
vinyl and cut to different shapes and sizes while the floor graphic
consisted of A1 posters printed with a leaf artwork and scattered on
the floor. Easel stands were painted white and fitted with A1 foamex
display boards. The overall result was an attractive and inviting scene.
For this warm, autumnal window display, logs were produced with
a card cross former, where cardboard is slotted together and rolled
to make a cylinder shape. These were wrapped in printed 440mic
PVC with wood affect artwork and each end sealed with a lid to
create a truly authentic look.

17. The two freestanding totem
signs at the entrance of the
Princess of Wales’ Conservatory
were printed onto vinyl and
mounted onto 3mm aluminium
composite material. Scored and
folded into a square column,
each sign was expertly and
safely installed.
Royal Botanic Gardens,
Kew
The infills for these
terracotta pots were printed
direct to 3mm aluminium
composite material and
laminated with a high gloss
liquid seal for protection.
This was then cut to shape
in order to fit neatly within
the pots. Each pot was
installed at a slight angle
and nailed securely in place.
Eight plastic pelicases were
used to hold products and
information. The infill panels
were printed direct to 3mm
aluminium composite material
and cut to shape to fit into
customised internal angle
frames. The cases were
installed upright in concrete
slabs and handrails, requiring
intricate installation.

18. Yoni Atler
Our collaboration with graphic artist Yoni Alter enabled him to showcase his work on
a giant scale in the heart of London. His unique work of art titled ‘Dotted Icons’ fitted
perfectly with our ‘We Change Space’ proposition and we were thrilled to be able to
support him by producing and installing the artwork.
The 25 metre long front lit PVC banner installed at the Boxpark site in Shoreditch
displays his work in two different dimensions. While passers-by only see colourful
dots viewers from further away see actual characters. Celebrities such as Mr. T
and Michael Jackson were chosen for their iconic and distinctive faces.

19. L.K.Bennett
This stylish high definition
lightbox graphic was
produced on vision
screen and double
striked to ensure
maximum clarity and
impact. The monochrome
image contrasts sharply
with the warm glow of the
new 1 metre x 2.8 metre
silicon-edged lightbox.
The result is a strong,
striking display.
A stunning window graphic printed on vision
screen and displayed in a silicon-edged
lightbox brings sharpness and high quality to
this elegant series of images. Installed at the
Manchester store, it is a perfect picture of
flawless production.

20. Moorfields Eye Hospital
Bright, colourful, fun and friendly Minions
adorn the walls of the waiting room of the
ocular prosthetics department. Helping
children and families relax at a stressful time
it creates the perfect distraction.
Universal Pictures was thrilled to grant the
license for image use and the graphics
were printed and installed using
conformable wall wrap.

21. Loch Lomond Shores
Weather proof and fitting with the environment,
graphics were produced on self adhesive vinyl
with a gloss laminate seal and wrap mounted to
aluminium composite material.
Fixed to poles and set into three ground
sleeves, self adhesive vinyl was also applied
to the inner aluminium sections to provide
the timber effect. Strong, clear signage.
Multiply UK Ltd - Magners Irish Cider
In a highly competitive sector we produced
a stand with real ‘stand out’. Capturing the
brand’s rustic identity timber was central to
the look.
Apple crates were fixed to the wall for
product displays while timber lightboxes,
with graphics displayed through routered
out shapes, completed the look.

22. Chessington World of Adventures Resort
This exceptional bedroom is just one of the many rooms transformed
into a truly imaginative space. Floors and walls are adorned with rich,
vibrant colours printed onto uncoated wall covering using odourless,
environmentally friendly ink and trimmed to size. Striking visuals and
concepts bring this room alive.
A bridge becomes a
dense jungle as windows
are camouflaged in
graphics produced on
clear gloss self adhesive
vinyl. Striking imagery
professionally produced
and installed to capture
the mystery, excitement
and depths of the jungle.
This 11 metre high graphic was
printed in one piece onto airtex
and installed onto the lift fea-
ture wall to continue the jungle
theme. A scaffold tower was built
and installers ensured that it was
applied with absolute precision
around the window frames.

23. Another spectacular production for TONI&GUY with
this dramatic graphic on display during London Fashion
Week. The stunning image was printed as one piece
onto a canvas wall covering and installed in salons
across London. Glamorous, stylish and head turning.
Mascolo - TONI&GUY
These stunning, stylish window graphics were printed
in reverse on optically clear film and double striked
to ensure maximum vibrancy and impact. They were
trimmed to size and installed for TONI&GUY promotional
display during London Fashion Week.

24. SAS Business Analytics Software
Software company, SAS wanted to bring
a contemporary look to their plain white
walls and these bright, quirky graphics
did just that.
Each image was designed to reflect the function
and activity of the area. The think tank displays
giant thinking cogs and ‘light bulb’ moments were
printed on canvas wall covering.
Puig - Prada Candy
A gorgeous promotion for Prada perfume. Three
lambda prints were wrap mounted onto foamex
and fitted behind the window. The mirror gold
vinyl border around the central frame adds a
touch of glamour with black vinyl lettering applied
to the exterior window for maximum impact.

25. North East Scotland College
Part of a series of bright, vibrant wall graphics for the basement corridor textured
wall vinyl was printed, laminated, cut to shape and heat applied to a painted brick
wall. The signage panel was cut to shape on aluminium composite material and
installed onto stand off fixings.
This contemporary modular
screen system, separating the
student and staff area, was screw
fixed to the walls. Graphics are a
mixture of optically clear film, cut
to shape and reverse mounted to
3mm acrylic and backed up with
etched vinyl. Text was applied in
white cut vinyl to the front.
A double-sided, 3 metre high, curved
monolith sign greets visitors. Translucent
vinyl was applied to both the fret cut text
and push through curved acrylic logo for
LED back illumination. The sign, with a
powder coated paint finish, includes a photo
sensor to activate internal illumination.
These 7 metre high printed flagnit
banners, keder edged top and
bottom, fit seamlessly into a
Fastrack frame with clutch system
to create perfect tension. Both
stylish and practical, these banners
were installed in atrium windows
to filter out bright sun glare.

26. The British Museum
Four metres long and a metre high, this timeline wall graphic displays clearly and
attractively Egypt’s ancient history. It was printed in one piece on to self adhesive vinyl
with a lustre seal applied to the face. Mounted to an existed single piece wall panel the
end result is an excellent infographic.

27. The Jockey Club
Mobile marketing took the Jockey Club’s event
messages on the road. The entire van was applied
with printed vehicle vinyl with overlaminate to the
top and the sides of the van.
UK Trade & Investments
These lift doors were transformed with a bright, bold
graphic. Printed onto self adhesive vinyl and sealed
for durability, the graphic was then split and installed
in two equal vertical sections. Absolute precision for
a streamlined, flush finish.
Cut vinyl logos were then over
mounted to the doors and the bonnet
to complete this high-visibility look.

28. Umberto Giannini
The windows of Harvey Nichols’ Manchester store reflect the luxury and style of the brand.
The focal point of this display is a stunning graphic produced on Contra Vision® and installed
on the interior of the window. Polished, professional production.

29. This fun and vibrant graphic was produced for the London
Marriott Sevens Tournament. The PVC graphic was installed
in a twin channel Spiritflex system that provides for a quick
and easy change of branding and promotional messages.
At the end of the tournament branding from permanent
sponsor O2 was back in place.
Twickenham Stadium
A stadium rebrand saw three twin channel spiritflex banner
systems installed on the lift shafts creating the flexibility
to cover permanent graphics with temporary ones. Fifty
one columns were clad in the first ever use of Kappa Tech
while window graphics were printed on Contra Vision®. The
‘Welcome’ sign is a bespoke channel system also allowing
for interchangeable messages.

30. Work Haus - Hexham Abbey
Multiple production solutions,
materials and processes were utilised
to achieve an attractive and authentic
feel for this display at Hexham Abbey.
Screen printing, wrapped aluminium composite material
panels, glass panels with reverse mounted vinyl,
duratrans and powder coated, screen-printed steel
panels. An intricate project for an integrated look.

31. Spotify
Service Events & Exhibitions (SEE) worked
on the design and delivery of this bespoke
custom-built exhibition stand for DMEXCO
in Cologne.
Reflecting the company’s image as contemporary,
dynamic and cool while delivering high quality work,
it was an outstanding exhibition piece that provided
real visibility in a highly competitive market place.
Socrates Communications
The historic German Gymnasium building at Kings Cross is undergoing
restoration and will house a contemporary restaurant venue. Right at the heart
of one of London’s busiest areas, this enormous, eye-catching banner was
printed onto frontlit PVC and wrapped around the site as work gets under way.

32. WL Gore Associates UK Ltd
This sleek custom-built stand for the Farnborough International Air Show was clad in
oyster pixel laminate to create a sparkle effect. Recessed stretch graphics, lightboxes,
LED lighting and bespoke display plinths delivered a stylishly co-ordinated look. Halo
illuminated logos and strong, clear messaging completed this exceptional, re-usable stand.

33. Campbell Hays
This stunning 50 metre x 28 metre hoarding was printed direct to
aluminium composite material and liquid laminated. Apertures were
cut for all the lightboxes and the text. Opaque acrylic behind the
lettering gave a flush, seamless finish. Text was back illuminated and
timber boxes installed to incorporate TV screens.

34. 2014 was another outstanding year for us. It brought new challenges
and opportunities and saw us continue to lead the way in a
competitive market. This was achieved with the exceptional skills and
expertise of our staff, whose unwavering commitment ensures that
your work is delivered to the highest possible standards, always. Our
annual showcase is your opportunity to see the scale and scope of our
work - we think the results speak for themselves. We are all looking
forward to another successful year working alongside our clients
bringing your creative vision to life with precision, thought and insight.
All the images within this brochure are for illustrative purposes
only to demonstrate Service Graphics’ work and production
processes. They are not intended to be interpreted as, or used
as, marketing or promotional material.

35. London
One Tudor Street,
London,
EC4Y 0AH
020 7928 8844
South
Units E1-4 Barwell Business Park
Leatherhead Road
Chessington
KT9 2NY
020 8877 6600
Midlands
92 Lower Parliament Street
Nottingham
Nottinghamshire
NG1 1EH
0115 958 7379
North
49 Glebe Road
Skelmersdale
Lancashire
WN8 9JP
01695 725 486
Scotland
City Link Central
145 Helen Street
Glasgow
Scotland
G51 3HD
0141 425 2300
Service Graphics
A St Ives Company