This document provides guidance on developing web and cloud applications using Microsoft technologies like Visual Studio 2010, ASP.NET, and Windows Azure. It discusses building modern user experiences with HTML5, delivering applications using the internet application model, and developing applications that can evolve over time through technologies like Windows Azure. The document also includes demonstrations of these concepts.

1. Directions on Microsoft Web and Cloud Developmentwith Visual Studio 2010, ASP.NET, and Windows AzureMay 9, 2010

2. My Last Trip to Japan…

3. Since Then…MVC

4. Challenges for DevelopersHow do I develop apps for now and the future?

5. How do I modernize existing apps?

6. How do I get apps to market faster?

7. How do I integrate apps together?

8. What technologies do I choose?

9. And, of course, deadlines and budgets!Modern Web Applications3 Key ElementsDifferentiated in user experienceResponsive, interactive, intuitiveBuilt on modern Web client technologiesDelivered on the Internet application modelRapid iteration of develop, deploy, updateEasy to integrate through search, dataBuilt to evolveScalable, reliable, manageable from day oneGrows with business needs

10. Differentiated in User Experience

11. Modern Web User ExperiencesHTML5 and AJAXRIA – Silverlight, FlashStandards-basedWorks in any browser (no plugins required)Rich forms and interactivitySame across all supported platformsIn and out of browserRich media and graphicsUI platforms will evolve – plan on it

12. No single solution fits all needs

13. Focus decisions on app capabilities, deployment requirements, integration needs

14. Easy to use HTML and RIA togetherHTMLin VS 2010 and ASP.NET 4ASP.NET MVC 2Complete control over HTML/CSS/JavaScriptSeparation of concerns makes testing and updates easierNew built-in tooling for building and testing MVC applicationsBest for: Internet-facing Web sitesASP.NET Web Forms 4Readable URLs, SEO improvementsClean CSS markup and toolsBest for: Forms over data sitesClient-centric JavaScript apps in jQueryClient side templates, databindingEasy access to Web servicesMuch improved JavaScript authoringBest for: Client-side interactivity

15. HTML: Internet Explorer 9Interoperable HTML5 Markup

16. Same HTML and CSS markup the same way

17. Run JavaScript the same way

18. GPU-powered HTML5 Graphics and Media

19. DirectX-integrated graphics stack

20. Across-the board high performance HTML5

21. JavaScript execution

22. Page layout and display

23. Platform Preview 2 out now:http://ietestdrive.comSilverlight 4Great for building business appsRich forms controls, including rich textPortable .NET codeWCF RIA Services for easy multi-tier UI appsRich interactivity and mediaWebcam, microphone, multi-touchAudio and video recordingLots of media enhancementsBeyond the browserFull-trust appsIntegration with desktop apps through COMGreat tools for Visual Studio 2010 and Expression Blend 4

24. Demo

25. Delivered on the Internet Application Model

26. The Web Application LifecycleWeb applications are designed for “unveiling”In Visual Studio 2010Deployment tools for packaging Web apps, content, data, settingsSynchronizing sites across Web farmsAutomated and manual Web testing toolsIntelliTrace for analyzing issues with live sites

27. Integration with the WebMaking your site search-friendly ASP.NET: clean URLs, search-engine friendly content, meta tagsSilverlight SEOIIS Search Engine Optimization ToolkitUnlocking your data as servicesOData support in ADO.NET Data Services, WCF RIA Services

28. Built to Evolve

29. Some Ways Your Application May Evolve“Growing Fast“ “On and Off “ InactivityPeriod Compute Compute Average UsageUsageAverageTime Time On and off workloads (e.g. batch job)Over provisioned capacity is wasted Time to market can be cumbersome Successful services needs to grow/scale Keeping up w/growth is big IT challenge Complex lead time for deployment“Unpredictable Bursting“ “Predictable Bursting“ Compute Compute Average Usage Average Usage Time Time Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases Services with micro seasonality trends Peaks due to periodic increased demandIT complexity and wasted capacity

30. How “The Cloud” Can HelpOff PremisesOn PremisesLocationHomogeneousHeterogeneousInfrastructureChoicesChoicesCapExOpExBusiness modelOwnLease/RentOwnershipSelfThird PartyManagementApplication ProgrammingScale OutAutomated ServiceManagementHigh AvailabilityMulti-TenancyFundamentalsFundamentals

31. Developer ExperienceUse existing skills and tools.The Windows Azure PlatformplatformManagementAppFabricRelational dataComputeStorageManagementConnectivityAccess control

32. Windows Azure Tools for Microsoft Visual Studio 2010Building, packaging, and deploying cloud projectsDeveloper fabric (build/debug cloud applications without using cloud)Data access tools for SQL AzureUse all the familiar tools for ASP.NET, WCF, SQL, etc.

33. Demo

34. Modernizing Existing AppsMany Opportunities and PatternsPartial site vs. entire siteIslands of richness with SilverlightAdding scaffolding with WCF RIA ServicesMoving parts of your application and data into Azure projectsRefactoring business logic into rolesFocus on user and business value firstVisual Studio makes it much easier to do

35. SummaryWith Visual Studio 2010 and Microsoft’s Web platform, you can build and modernize Web applicationsBuild differentiated user experiencesBuild on modern Web application patternsDeliver applications that evolve with your needs

36. Thank You!