The document discusses different types of database systems including NoSQL, RDBMS, search engines, and Hadoop. It provides examples of databases for each type and compares the capabilities of each to MarkLogic, highlighting features like schema-agnostic storage, scale-out capabilities, and transactional support that MarkLogic provides across use cases. Several case studies are presented that demonstrate how MarkLogic has been used by organizations for applications like real-time monitoring, decision making, insurance system management, and sports video delivery.

1. Slide 1 Copyright © 2013 MarkLogic® Corporation. All rights reserved.
Diane Burley
MarkLogic
Jason Hunter
MarkLogic
Databases, CAP, ACID, BASE, NoSQL... Oh My!
#MarkLogic

2. Slide 2 Copyright © 2013 MarkLogic® Corporation. All rights reserved.
What we can agree NoSQL is …
 It’s Not Only SQL
 A Break from
Relational Model
 Solves a different
type of problem

3. Slide 3 Copyright © 2013 MarkLogic® Corporation. All rights reserved.
NoSQL MarkLogic
 Schema-
agnostic
 Massive Scale
 Commodity
hardware
 Rapid
development
 Hadoop
sink/source
 “Free”
 Community
 Search
 Universal
Indexes
 Transactional
 Security
 Enterprise
hardened
Examples:
• MongoDB
• Couchbase
• HBase
• Cassandra
• Accumulo
• Riak
• …

4. Slide 4 Copyright © 2013 MarkLogic® Corporation. All rights reserved.
RDBMS MarkLogic
 Secure
 Enterprise
hardened
 Indexes
(tabular)
 SQL
 Analytics
 Incumbent
 “Free”
 Career path
 Search
 Scale-out on
Commodity
hardware
 Rapid
development
 Schema-
agnostic
 Universal
Indexes
Examples:
• Oracle
• SQLServer
• DB2
• MySQL
• Postgres
• …

5. Slide 5 Copyright © 2013 MarkLogic® Corporation. All rights reserved.
Search
Engine
MarkLogic
 Indexes
(text, fields)
 Schema-
agnostic
 Community
 “Free”
 Real-time
 Structure aware
 Rapid
development
 Consistency
 Transactional
 Scale-out
 Enterprise
hardened
 AnalyticsExamples:
• ElasticSearch
• Solr
• Lucene
• FAST

6. Slide 6 Copyright © 2013 MarkLogic® Corporation. All rights reserved.
Hadoop MarkLogic
 Commodity
hardware
 Scale-out
 “SQL”
 HDFS
 Real-time &
batch analytics
 “Free”
 Community
 Batch
 Real-time
 Indexes
 Secure
 Consistent
 Enterprise
hardened
Examples:
• Cloudera
• Hortonworks
• MapR
• Apache
• …

7. Slide 7 Copyright © 2013 MarkLogic® Corporation. All rights reserved.
ATOM vs BASE
ATOM BASE
Strong Consistency Weak Consistency – stale data OK
Isolation Last Write Wins
Transaction Programmer Managed
Available/Consistent Available/Partition-Tolerant
Robust Database/Simpler Code Simpler database, harder code

8. Slide 8 Copyright © 2013 MarkLogic® Corporation. All rights reserved.
Real Value From Big Data
Make The World More Secure
Provide Access To Valuable Information
Create New Revenue Streams
Gain Insights to Increase Market Share
Reduce Bottom Line Expense

9. The FAA enhances airline safety
with real-time monitoring.

10. Slide 10 Copyright © 2013 MarkLogic® Corporation. All rights reserved.
The FAA enhances airline safety with
real-time monitoring & dashboards.
Monitor and track emergencies and severe
weather, and update a real-time dashboard for
crisis management.
Goals
Proof of concept complete in 2 weeks. Entire
system went from purchase to Beta in 6
months. Able to deliver mission-critical system
that had previously failed on RDBMS.
Benefits
ChallengesRepository for multi-source, complex, multi-
structured data; supports geospatial enrichment,
faceted navigation & search; integrated with
Google Earth, Microsoft SharePoint & internal
systems.
Solution
Weather
reports
Social
media
Share
Point
Airline
informa
tion
GEMSInternal
System
s
Load data “as is”
SEARCH

11. “Global Oil Co.” makes real-time trading decisions
based on real-time, global information.

12. Slide 12 Copyright © 2013 MarkLogic® Corporation. All rights reserved.
We help “Global Oil Co.” maximise their price
advantage when buying or selling oil.
Get a complete picture of oil and gas market
influencers to maximise profits.
Goals
ChallengesSystem pulls in real-time political, weather,
vessel data, location, terminal data and trading
data, and sends alerts to traders to notify them
of noteworthy issues, so they can make fastest
decisions possible.
Solution
Traders use the system to ensure they are
able to get the best price on the market.
Reduced Total Cost of Ownership (TCO) by
75%
BenefitsNotify me if…..
 More than “mmm” barrels of crude
are in transit in the Gulf of Arabia
 Severe weather in excess of force
8 scheduled to hit Gulf of Mexico

13. Medicare and Medicaid (CMS) helps customers easily
research, select and enroll in the right insurance plan...
while ensuring that the systems are
future-proof and can adapt to change.

14. Slide 14 Copyright © 2013 MarkLogic® Corporation. All rights reserved.
CMS has a future-proof system that can easily
adapt to change.
Citizens, providers,
payers can identify, verify
and enroll in selected
insurance plan
Different insurance, eligibility sources from 50 states, federal agencies,
medical providers and payers, and potentially 30-50 million citizens
Load data “as is”
UNIFIED DATA

15. Slide 15 Copyright © 2013 MarkLogic® Corporation. All rights reserved.
New Generation Fraud Prevention
Analytics
Profile Configuration
Tools
Profile Data Extracted
from Claims Data
Provider and
Beneficiary
Profiles

16. The Press Association & BBC let you connect to your
favorite team – even from thousands of miles away.

17. Slide 17 Copyright © 2013 MarkLogic® Corporation. All rights reserved.
BBC Sport Video Supply Chain

18. Slide 18 Copyright © 2013 MarkLogic® Corporation. All rights reserved.
Global browsers across the games
Some Numbers Behind the Olympics
55 Million
Record of global browsers in single day9.5 Million
Requests for BBC Olympic video content106 Million
UK browsers from Mobile Devices9.2 Million
Requests for Mobile Video12 Million
Data delivered in the busiest day2.8 Petabytes
Data requests over the 2 Olympics45 Billion
Daily average queries against web and mobile services2,160,000,000
Average transactions PER SECOND25,000

19. Slide 19 Copyright © 2013 MarkLogic® Corporation. All rights reserved.
What is Coming Next?

20. Slide 20 Copyright © 2013 MarkLogic® Corporation. All rights reserved.
To Find Out More
Jason Hunter <Jason.Hunter@marklogic.com>
Diane Burley <Diane.Burley@marklogic.com>
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