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Pitch Deck
- 1. Pitch Deck KANISHKA KUMAR RAI
- 2. You are PM at any product based company(ABC Capital) who wants to enter in market with HR payroll software
- 3. Problem Number of employees growing in organization, for that need payroll software which is scalable and cost effective Companies/Organization spread multiple location for that need software which is easily accessible to HR and employees Changing government policies & regulation Unable to migrate and use existing data for analysis
- 4. Solution Build software which allow organization to scalable both ways-Up and Down Cloud based solution for organization spread across cities and countries It should adaptable to changes in government polices/rules across the globe
- 5. Market size The global payroll outsourcing market was estimated to be around $19 Bn by 2020 at a CAGR of 4.4% and is projected to reach $19.95 Mn by 2021, with a market growth at a CAGR of 4–5%
- 6. Mission Providing cloud based solution which helps organization to provide accurate and timely payment of salary To make sure that your employees are happy and organization are law compliant
- 7. User persona HR department Name: Pooja singh Age:30 Profile Working as HR manager in XYZ IT company City Bangalore Job Responsibilities 1.Tracking employee personal information 2.Tracking employee attendance 3.Providing payroll information to accounting department Main Goal 1.reducing manual work 2.Centralized HR data Pain Points 1.No tools for control 2.Maintaining large amount of employees data 3.Frequent error in payroll information 4.Initiating employee payment on time 5.Unable to maintain different multiple application Employee Name :Rohit pandey Age:32 Profile Working as Tech Lead in IT company City Bangalore Manin Goal 1.Viewing and uploading tax related documents 2.Logging attendence 3.Reimbursement/Claims 4.Monthly payslip with proper details Pain Points 1.Submitting physical copies of tax related documents 2.Mantaining hard copies of payslip 3.Applying attendence separately while entering office
- 9. Value Proposition All In One: All the feature available in one platform Payroll, administration, recruitment, training, performance, appraisal analysis(Reports) into one robust package Saves labor cost and time Flexible to integrate with old and existing system
- 10. Features Payroll processing Tax management Tax form preparation Time and attendance Benefits management Payment processing Reporting Employee self-service
- 11. Metrics Average revenue per Customer/organization Time taken to complete the task by HR & Emplyees Customer retention rate Migration completed per month Customer retention in long run(Churn rate) Life time value of Customer/organization
- 12. Go To market strategy All In Production Launch Plan 1. All Task Completed:-All User stories task completed and all the critical bugs are resolved 2. sign off:-Final sign off from Quality team 3. Product Readiness: Make sure all the main feature of the product should be functional. 4. Demo: Sign Off from Senior Leadership after a successful demo 5. Marketing and sales channel readiness: Both marketing and sales teams should finalize and align on their strategy to achieve the common goal on the launch event. Team 6. Defining Metrics and plan to track post go-live 7. Roll-Back plan Acquisition channels 1. Social media(Linkedin,facebook,Instagram etc) 3. SEO 4. Blogs 5. Emails 6.Events Product Market Fit 1. Professionals around the globe from small and big organization 2. HR managers/Recruiters/Payroll professional 3. Companies looking for application for maintaining employee data Marketing Plan >Marketing channels 1. Blogs 2. Emails to users 3. Social media 4. SEO 5.Word of mouth >Sales Channel 1.Direct channels 2.Inside sales Pricing strategies 1.Per month, plus per employee monthly subscription plan 2.Per month subscription plan 3.Perpetual license fee
- 14. Thank You