This document analyzes a radio advertisement for Direct Line car insurance. The ad uses a conversational tone between two men in their 40s-50s to seem like they are privately discussing the listener. It aims to persuade listeners to check Direct Line's insurance deals online. The ad also uses facts about Direct Line's competitive prices and 12 months of free cover. Humor is added at the end through a silly high-pitched voice. Overall, the ad effectively targets older audiences and provides enough information to entice listeners to visit Direct Line's website.