- Dior History and house values - Sales techniques customer service - The beauty and importance of the role

1. “Happiness is the secret to all beauty.
There is no beauty without happiness.”
Christian Dior

2. History of Christian Dior
Sales Techniques
The Beauty of your Role

3. Christian Dior
Born in the seaside town of Granville on the coast of Normandy in 1905

4. The New Look
In his first show 1947 Dior
introduced his signature shape of
the New Look.
Overall look was the exact
opposite to the boxy shapes of the
war years.
Trademark of curvaceous
silhouette where hips were
padded and waists were
minimized with corsets.
The New Look continued to
strongly influence fashion until
the swinging 60s

5. Dramatically
speeding up
the rate of
change in
fashion

6. Importance
of a complete look
Without the correct Dior shoes,
gloves and hat the authentic
New Look could not be
achieved
Licensed his name to a range of
luxury accessories

7. By the
atelier’s 10th
anniversary
in 1957 he
appeared on
the front
cover of
Time
magazine

8. Making your customer feel good about not
only making the purchase,
should be part of your
customer service goals.
but making it from
YOU

9. Principles of
Selling
Make your customers feel
special
Ask the right questions
Give more then expected
Stay true to your word
Build a personal relationship

10. You don't close a sale
you open a relationship

11. Don’t Focus On What You Do.
Focus On Why You Do
It.

12. Serving Customers is all about
people helping people.

13. You are what people see when they arrive to Dior .
All they know is what they see and hear and experience.
Yours are the comments, people hear when you think they can't.
Yours is the knowledge and help that people hope they'll find at Dior.
If you're rude, so is Dior .
And if you're wonderful, so is Dior.
We are judged by your performance.
We are the care you give.
The attention you pay.
The services you extend.

14. Wish you great happiness and
success with your new role.