Diogo Rendeiro - Field notes on scaling product management - Productized16

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Would German customers buy flip flops online? That was the hypothesis to test in 2008. Fast forward 8 years, 15 markets, and a successful IPO: today Zalando is the leading e-Commerce Fashion player in Europe. This journey from start-up to scale-up is also the story of the growth of a Tech team, the multiplication of product lines, and the evolution of the product function. Diogo will share insights on Zalando’s growth strategy and how they are focusing product management on product / market fit.

Field Notes on
Scaling Product
Management
Productized 2016
Diogo Rendeiro
diogo.rendeiro@zalando.de

leading online fashion in Europe
~19 M
active customers
~160 M
monthly visits

leading online fashion in Europe
~19 M
active customers
~160 M
monthly visits
~ €3 B
revenue (2015)

Zalando went through
different stages...
… and so did the role
of Product Mgmt.

[0] Pioneers, Settlers & Town Planners by Simon Wardley [link]
Pioneers
Settlers
Town planners

Pioneers
image: Padrão dos Descobrimentos By DAVID HOLT from London, England [CC BY-SA 2.0], via Wikimedia Commons [link]

to 150 mEUR
… build what keeps
the business growing

to 150 mEUR
340% to 510 mEUR
… build what keeps
the business growing

image: Carcassone Meeple By MARTIN CATHRAE from Charleton, Canada [CC BY-SA 2.0], via Flickr [link]
Settlers

to 150 mEUR
340% to 510 mEUR
230% to 1,158 mEUR
… build what keeps
the business growing

“processes”
“sustainability”
“profitability”
NPS
Stakeholder
Driven
Development

Town planners
image: Berlin Map 1710 by C. Delius [Public domain], via Wikimedia Commons [link]

2008 2009 2010 2011 2012 2013 2014 2015 2016
1300+ techies
900+ deploy units
TECH growth

[1] Drive by Daniel H. Pink
image: Autonomy, Mastery, Purpose by Paul Downey from Berkhamsted, UK [CC BY 2.0], via Wikimedia Commons [link]
Radical Agility

19image: CC0 - Pixabay [link]
Product in the driver’s seat.

PS: we’re hiring for Product & UX! jobs.zalando.com
Come talk with us ;-)

Board of Directors of Avanquest Software met on September 25, 2013, to approve the financial statements for the 2012-2013 financial year. Avanquest Software achieved annual sales of 100.3 million euros for the 2012-2013 financial year, which was marked by an accelerated shift toward online sales. This figure is virtually unchanged from the previous year (-1.0% and -5.3% at constant scope and exchange rates). The year's activity was characterized by strong growth in Web-to-print, hosting and downloads (+24%), which almost compensated for the drop in retail sales (-25%). Overall, the Group is now doing 45.5% of its business online. Offline sales now represent only 34% of gross income. This is the first time these two proportions have been reversed, marking a significant stage in the Group's transition. With sales virtually stable, the gross margin is down slightly from the previous year, at €56.9M. This virtual stability can also be seen in the operating income (OI), slightly negative (€ -1M), compared with a slightly positive result (€ 0.8M) in 2011/12. For more information : www.avanques-group.com

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