Sell Solutions, not Infrastructure! The new world for MSP (managed service providers), hosting providers and agencies in 2020. WebPros with its Plesk, cPanel and WHMCS products are your partner since 20+ years so that you can build, secure and run websites and applications. With a key focus on WordPress, Security and Performance - learn how you can maximize your profits through automating everything across the stack. In addition, WHMCS provides you the needed scalability for your business in terms of Billing, Provisioning, Storefront and providing a Self-Service Client Area for your customers.

1. SIMPLIFY THE LIVES OF WEB PROFESSIONALS & MANAGED SERVICE PROVIDERS

2. • In the market since 1999
• 900’000+ servers
• 550+ employees
• Many global offices
• 3,000+ Reseller Partners
• 40k+ WHMCS partners w/
billing/provisioning
• Available on all Hyperscale cloud
providers, but DigitalOcean is the largest
• Serving >100 million SMBs in 130
countries
• 3 M+ WordPress installations – growing
50%+ YoY
• 70M+ Linux Mailboxes
• Industry leading 24x7 support in 6
languages
Plesk, cPanel and WHMCS are the leading software platforms for simplifying the lives of developers and
Web Professionals and MSPs.
- AROUND THE GLOBEWEBPROS.COM

3. ...available on
3000+ hosting
partners globally
and on all
hyperscale cloud
providers…
GLOBAL PARTNER NETWORK

4. The MSP 1.0

5. DC
IP Transit
Power
DC
gear
Network
gear
Etc…
Software
OS
Servers
Most Hosters and MSPs are probably in this space…
And resell/manage the rest to offer a full stack, already today!
Services

6. YESTERDAY
MARGINS

8. Economies
of Scale

9. MARGINS
TODAY

10. IT is moving into hyperscale cloud – across all channels
Our channel of existing 3000+ hosting partners as well as the traditional IT channel transform to become Cloud MSP
Cloud MSPs
(Note: not necessarily resellers in every case!)
«born in the cloud MSPs»
Hosters converted to cloud
MSPs and/or go asset-light
Agencies («Mini MSPs»)
SI/VARs or Distributors
converted to MSPs
Hyperscale Cloud – Global Infrastructure
DigitalOcean Google Cloud
Microsoft
Azure
Amazon AWS Salesforce Oracle
Servicenow,
Zendesk
Workday
(Consolidated
Telco’s)
(Consolidated
Hosters)
sell to
SMB and DepartmentalEnterprise
Managed
by
Build
on
Plesk, cPanel and WHMCS for MSP Channel – multi- and hybrid cloud capable

11. Agencies & MSPs are overloaded
with complex infrastructure and choice

12. Tool explosion: which one is right for you?

13. Your Opportunity: 10s of Millions of SMBs & many available niches
MSPs aka Agencies, Developers, Hobbyists, etc.)
SMB Website
(Digital Transformation)
Content, SEO, Paid
Ads, eCommerce…
Social Media,
Events, Offline…
need Digital Marketing & Digital Transformation for their business,
not servers or products! They don’t care much about how this
problem is solved!
● I need easy to use cloud based tools
● I need to build a website or shop for my
SMB customer
● I need website hosting – fast, secure,
scalable. 1 website, then multiple
● I have no time as I need to focus on
growing my business
● I need to make money, so I need to
automate as much as possible and can’t
spend time on «tech stuff»
● I may want to grow my hosting business
(divison) through automated tools.
● I want to migrate my unreliable shared
hosting to VPS
Requirements:
consume/manage
Scale my business,
billing, Store etc.
Manage small VMs
with few websites.
Manage small &
large VMs with
many websites
SMB IT
Services

14. The MSP 2.0

16. Guide the
end customer
Control the
value chain
Monetize
every interaction +
bundle your own IP
Choose the
partners who need you

17. (Cloud)
Solutions
& Vertical Focus
New Revenues
Breakthrough in X/upselling
Baseline
Selling generic infrastructure only
• With a single platform, SPs reduce
capital expenditures (CapEx) and
increase margin.
• cPanel, Plesk and WHMCS in
combination are your best bet as a
layer across a multi-cloud and hybrid
based infrastructure
Low/flat demand,
high risk of churn,
margins in free fall
Adoption of various Plesk
and cPanel Extension as
well as 100s of services
enabled through the
WHMCS marketplace.
New and focused products influence
consumer’s purchase decisions, and prevent
churn. Ideally bundled with productized
professional & managed services as a
differentiator around managed
infrastructure you get from DigitalOcean.
• New revenues: Taking advantage of a lightweight
core of our products deployed in the baseline layer
to offer application portability, standardization and
version control combined with a rich extension
catalogue generating upsell opportunities
• This allows continuous deployment, followed by an
ongoing increase in sales (monetization)
• New opportunities to take advantage of deployed
services in the medium layer to create new and
innovative values addressing technology trends and
current buying behaviour
• Provide consistent environments from development to
production to customers
Transform
from
GeneralisttoSpecialist
Successful MSPs view the monetization opportunities as set of layers, infrastructure independent

18. What an MSP or Agency gets from DigitalOcean
• A reliable global infrastructure partner with great
performance & security
• Scale (real scale – not scale «washing»)
• Geographical reach (your expansion)
• Product breadth & Innovation
• Cost efficiency & Great Support

19. Become an MSP 2.0 with WebPros & DO

20. The hosting platform of choice since 20 years
“cPanel/Plesk reduced or
eliminated my need for
infrastructure experts & costs”
▪ Simplicity: Intuitive & scalable VPS
hosting on DigitalOcean that is as easy as
shared hosting from any hoster
▪ Freedom: run on any cloud or hosting
company – migrate at 1 click
▪ Service: Unparalleled support in the
hosting industry, 24x7x365
▪ Secure & rock solid: secure architecture,
always up2date.
▪ Moving towards self-driving servers
NO
SYSADMIN

21. Build, secure and run multiple websites..
▪ Plesk/cPanel are
tools to manage
multiple websites.
▪ Then multiple
websites on
multiple servers
▪ Then add
automation & scale
through WHMCS

24. • Moderately priced with great value
• Guaranteed, Dedicated Ressources
• Few VMs per phys. Server
• Few websites per VPS
• Simple to manage via cPanel or Plesk as easy
as shared hosting
• Full control & fully secure
• Ability to scale
• 24x7 support by DO & cPanel and Plesk - up
to managed services
• Cheap with limited value
• No ressource guarantees, often low-quality
infrastructure and tons of noisy neighbours
• 1000s (!) of customers per server
• No isolated environment
• Often security issues
• Easy to manage, but with very limitated
functionality and control
• No scale
• Often low-quality support because of too
much over-subscription and low-level support
staff
Note: a VPS is a «virtual private server» that equals to a «Droplet» on DigitalOcean
VPS 2.0* powered by DigitalOcean & Plesk or cPanel shared hosting at traditional hosters

25. Security by design and by default is at the core of all our products

26. Plesk WordPress Toolkit – soon also available for cPanel

27. … and much much more!
All the tools you need to scale your business as a cloud MSP or Agency

28. 1.1k+ Apps + Integrations
available to create your
fully custom offering

30. Start your journey now!
coming
soon
• Try our one-click app
• Available for Ubuntu and
CentOS
• Free up to 3 domains
• Upgrade on
www.plesk.com/upgrade
• Try our one-click app
• CentOS based
• Get a license at
www.cpanel.net
• Self-install PHP app now
• Soon available as a
one-click app
• Get a license at
www.whmcs.com
www.webpros.com

31. Questions?

32. THANK YOU
Lukas Hertig, lhertig@plesk.com
Mario Rodriguez, mario@cpanel.net
Johnny Kim, johnny.kim@whmcs.com