SIMPLIFY THE LIVES OF WEB PROFESSIONALS & MANAGED SERVICE PROVIDERS
• In the market since 1999
• 900’000+ servers
• 550+ employees
• Many global offices
• 3,000+ Reseller Partners
• 40k+ WHMCS partners w/
billing/provisioning
• Available on all Hyperscale cloud
providers, but DigitalOcean is the largest
• Serving >100 million SMBs in 130
countries
• 3 M+ WordPress installations – growing
50%+ YoY
• 70M+ Linux Mailboxes
• Industry leading 24x7 support in 6
languages
Plesk, cPanel and WHMCS are the leading software platforms for simplifying the lives of developers and
Web Professionals and MSPs.
- AROUND THE GLOBEWEBPROS.COM
...available on
3000+ hosting
partners globally
and on all
hyperscale cloud
providers…
GLOBAL PARTNER NETWORK
The MSP 1.0
DC
IP Transit
Power
DC
gear
Network
gear
Etc…
Software
OS
Servers
Most Hosters and MSPs are probably in this space…
And resell/manage the rest to offer a full stack, already today!
Services
YESTERDAY
MARGINS
Economies
of Scale
MARGINS
TODAY
IT is moving into hyperscale cloud – across all channels
Our channel of existing 3000+ hosting partners as well as the traditional IT channel transform to become Cloud MSP
Cloud MSPs
(Note: not necessarily resellers in every case!)
«born in the cloud MSPs»
Hosters converted to cloud
MSPs and/or go asset-light
Agencies («Mini MSPs»)
SI/VARs or Distributors
converted to MSPs
Hyperscale Cloud – Global Infrastructure
DigitalOcean Google Cloud
Microsoft
Azure
Amazon AWS Salesforce Oracle
Servicenow,
Zendesk
Workday
(Consolidated
Telco’s)
(Consolidated
Hosters)
sell to
SMB and DepartmentalEnterprise
Managed
by
Build
on
Plesk, cPanel and WHMCS for MSP Channel – multi- and hybrid cloud capable
Agencies & MSPs are overloaded
with complex infrastructure and choice
Tool explosion: which one is right for you?
Your Opportunity: 10s of Millions of SMBs & many available niches
MSPs aka Agencies, Developers, Hobbyists, etc.)
SMB Website
(Digital Transformation)
Content, SEO, Paid
Ads, eCommerce…
Social Media,
Events, Offline…
need Digital Marketing & Digital Transformation for their business,
not servers or products! They don’t care much about how this
problem is solved!
● I need easy to use cloud based tools
● I need to build a website or shop for my
SMB customer
● I need website hosting – fast, secure,
scalable. 1 website, then multiple
● I have no time as I need to focus on
growing my business
● I need to make money, so I need to
automate as much as possible and can’t
spend time on «tech stuff»
● I may want to grow my hosting business
(divison) through automated tools.
● I want to migrate my unreliable shared
hosting to VPS
Requirements:
consume/manage
Scale my business,
billing, Store etc.
Manage small VMs
with few websites.
Manage small &
large VMs with
many websites
SMB IT
Services
The MSP 2.0
Guide the
end customer
Control the
value chain
Monetize
every interaction +
bundle your own IP
Choose the
partners who need you
(Cloud)
Solutions
& Vertical Focus
New Revenues
Breakthrough in X/upselling
Baseline
Selling generic infrastructure only
• With a single platform, SPs reduce
capital expenditures (CapEx) and
increase margin.
• cPanel, Plesk and WHMCS in
combination are your best bet as a
layer across a multi-cloud and hybrid
based infrastructure
Low/flat demand,
high risk of churn,
margins in free fall
Adoption of various Plesk
and cPanel Extension as
well as 100s of services
enabled through the
WHMCS marketplace.
New and focused products influence
consumer’s purchase decisions, and prevent
churn. Ideally bundled with productized
professional & managed services as a
differentiator around managed
infrastructure you get from DigitalOcean.
• New revenues: Taking advantage of a lightweight
core of our products deployed in the baseline layer
to offer application portability, standardization and
version control combined with a rich extension
catalogue generating upsell opportunities
• This allows continuous deployment, followed by an
ongoing increase in sales (monetization)
• New opportunities to take advantage of deployed
services in the medium layer to create new and
innovative values addressing technology trends and
current buying behaviour
• Provide consistent environments from development to
production to customers
Transform
from
GeneralisttoSpecialist
Successful MSPs view the monetization opportunities as set of layers, infrastructure independent
What an MSP or Agency gets from DigitalOcean
• A reliable global infrastructure partner with great
performance & security
• Scale (real scale – not scale «washing»)
• Geographical reach (your expansion)
• Product breadth & Innovation
• Cost efficiency & Great Support
Become an MSP 2.0 with WebPros & DO
The hosting platform of choice since 20 years
“cPanel/Plesk reduced or
eliminated my need for
infrastructure experts & costs”
▪ Simplicity: Intuitive & scalable VPS
hosting on DigitalOcean that is as easy as
shared hosting from any hoster
▪ Freedom: run on any cloud or hosting
company – migrate at 1 click
▪ Service: Unparalleled support in the
hosting industry, 24x7x365
▪ Secure & rock solid: secure architecture,
always up2date.
▪ Moving towards self-driving servers
NO
SYSADMIN
Build, secure and run multiple websites..
▪ Plesk/cPanel are
tools to manage
multiple websites.
▪ Then multiple
websites on
multiple servers
▪ Then add
automation & scale
through WHMCS
• Moderately priced with great value
• Guaranteed, Dedicated Ressources
• Few VMs per phys. Server
• Few websites per VPS
• Simple to manage via cPanel or Plesk as easy
as shared hosting
• Full control & fully secure
• Ability to scale
• 24x7 support by DO & cPanel and Plesk - up
to managed services
• Cheap with limited value
• No ressource guarantees, often low-quality
infrastructure and tons of noisy neighbours
• 1000s (!) of customers per server
• No isolated environment
• Often security issues
• Easy to manage, but with very limitated
functionality and control
• No scale
• Often low-quality support because of too
much over-subscription and low-level support
staff
Note: a VPS is a «virtual private server» that equals to a «Droplet» on DigitalOcean
VPS 2.0* powered by DigitalOcean & Plesk or cPanel shared hosting at traditional hosters
Security by design and by default is at the core of all our products
Plesk WordPress Toolkit – soon also available for cPanel
… and much much more!
All the tools you need to scale your business as a cloud MSP or Agency
1.1k+ Apps + Integrations
available to create your
fully custom offering
Start your journey now!
coming
soon
• Try our one-click app
• Available for Ubuntu and
CentOS
• Free up to 3 domains
• Upgrade on
www.plesk.com/upgrade
• Try our one-click app
• CentOS based
• Get a license at
www.cpanel.net
• Self-install PHP app now
• Soon available as a
one-click app
• Get a license at
www.whmcs.com
www.webpros.com
Questions?
THANK YOU
Lukas Hertig, lhertig@plesk.com
Mario Rodriguez, mario@cpanel.net
Johnny Kim, johnny.kim@whmcs.com

DigitalOcean & Plesk, cPanel and WHMCS - Become an MSP 2.0 (managed service provider 2.0) and maximize the scale of your SMB oriented business.

  • 1.
    SIMPLIFY THE LIVESOF WEB PROFESSIONALS & MANAGED SERVICE PROVIDERS
  • 2.
    • In themarket since 1999 • 900’000+ servers • 550+ employees • Many global offices • 3,000+ Reseller Partners • 40k+ WHMCS partners w/ billing/provisioning • Available on all Hyperscale cloud providers, but DigitalOcean is the largest • Serving >100 million SMBs in 130 countries • 3 M+ WordPress installations – growing 50%+ YoY • 70M+ Linux Mailboxes • Industry leading 24x7 support in 6 languages Plesk, cPanel and WHMCS are the leading software platforms for simplifying the lives of developers and Web Professionals and MSPs. - AROUND THE GLOBEWEBPROS.COM
  • 3.
    ...available on 3000+ hosting partnersglobally and on all hyperscale cloud providers… GLOBAL PARTNER NETWORK
  • 4.
  • 5.
    DC IP Transit Power DC gear Network gear Etc… Software OS Servers Most Hostersand MSPs are probably in this space… And resell/manage the rest to offer a full stack, already today! Services
  • 6.
  • 8.
  • 9.
  • 10.
    IT is movinginto hyperscale cloud – across all channels Our channel of existing 3000+ hosting partners as well as the traditional IT channel transform to become Cloud MSP Cloud MSPs (Note: not necessarily resellers in every case!) «born in the cloud MSPs» Hosters converted to cloud MSPs and/or go asset-light Agencies («Mini MSPs») SI/VARs or Distributors converted to MSPs Hyperscale Cloud – Global Infrastructure DigitalOcean Google Cloud Microsoft Azure Amazon AWS Salesforce Oracle Servicenow, Zendesk Workday (Consolidated Telco’s) (Consolidated Hosters) sell to SMB and DepartmentalEnterprise Managed by Build on Plesk, cPanel and WHMCS for MSP Channel – multi- and hybrid cloud capable
  • 11.
    Agencies & MSPsare overloaded with complex infrastructure and choice
  • 12.
    Tool explosion: whichone is right for you?
  • 13.
    Your Opportunity: 10sof Millions of SMBs & many available niches MSPs aka Agencies, Developers, Hobbyists, etc.) SMB Website (Digital Transformation) Content, SEO, Paid Ads, eCommerce… Social Media, Events, Offline… need Digital Marketing & Digital Transformation for their business, not servers or products! They don’t care much about how this problem is solved! ● I need easy to use cloud based tools ● I need to build a website or shop for my SMB customer ● I need website hosting – fast, secure, scalable. 1 website, then multiple ● I have no time as I need to focus on growing my business ● I need to make money, so I need to automate as much as possible and can’t spend time on «tech stuff» ● I may want to grow my hosting business (divison) through automated tools. ● I want to migrate my unreliable shared hosting to VPS Requirements: consume/manage Scale my business, billing, Store etc. Manage small VMs with few websites. Manage small & large VMs with many websites SMB IT Services
  • 14.
  • 16.
    Guide the end customer Controlthe value chain Monetize every interaction + bundle your own IP Choose the partners who need you
  • 17.
    (Cloud) Solutions & Vertical Focus NewRevenues Breakthrough in X/upselling Baseline Selling generic infrastructure only • With a single platform, SPs reduce capital expenditures (CapEx) and increase margin. • cPanel, Plesk and WHMCS in combination are your best bet as a layer across a multi-cloud and hybrid based infrastructure Low/flat demand, high risk of churn, margins in free fall Adoption of various Plesk and cPanel Extension as well as 100s of services enabled through the WHMCS marketplace. New and focused products influence consumer’s purchase decisions, and prevent churn. Ideally bundled with productized professional & managed services as a differentiator around managed infrastructure you get from DigitalOcean. • New revenues: Taking advantage of a lightweight core of our products deployed in the baseline layer to offer application portability, standardization and version control combined with a rich extension catalogue generating upsell opportunities • This allows continuous deployment, followed by an ongoing increase in sales (monetization) • New opportunities to take advantage of deployed services in the medium layer to create new and innovative values addressing technology trends and current buying behaviour • Provide consistent environments from development to production to customers Transform from GeneralisttoSpecialist Successful MSPs view the monetization opportunities as set of layers, infrastructure independent
  • 18.
    What an MSPor Agency gets from DigitalOcean • A reliable global infrastructure partner with great performance & security • Scale (real scale – not scale «washing») • Geographical reach (your expansion) • Product breadth & Innovation • Cost efficiency & Great Support
  • 19.
    Become an MSP2.0 with WebPros & DO
  • 20.
    The hosting platformof choice since 20 years “cPanel/Plesk reduced or eliminated my need for infrastructure experts & costs” ▪ Simplicity: Intuitive & scalable VPS hosting on DigitalOcean that is as easy as shared hosting from any hoster ▪ Freedom: run on any cloud or hosting company – migrate at 1 click ▪ Service: Unparalleled support in the hosting industry, 24x7x365 ▪ Secure & rock solid: secure architecture, always up2date. ▪ Moving towards self-driving servers NO SYSADMIN
  • 21.
    Build, secure andrun multiple websites.. ▪ Plesk/cPanel are tools to manage multiple websites. ▪ Then multiple websites on multiple servers ▪ Then add automation & scale through WHMCS
  • 24.
    • Moderately pricedwith great value • Guaranteed, Dedicated Ressources • Few VMs per phys. Server • Few websites per VPS • Simple to manage via cPanel or Plesk as easy as shared hosting • Full control & fully secure • Ability to scale • 24x7 support by DO & cPanel and Plesk - up to managed services • Cheap with limited value • No ressource guarantees, often low-quality infrastructure and tons of noisy neighbours • 1000s (!) of customers per server • No isolated environment • Often security issues • Easy to manage, but with very limitated functionality and control • No scale • Often low-quality support because of too much over-subscription and low-level support staff Note: a VPS is a «virtual private server» that equals to a «Droplet» on DigitalOcean VPS 2.0* powered by DigitalOcean & Plesk or cPanel shared hosting at traditional hosters
  • 25.
    Security by designand by default is at the core of all our products
  • 26.
    Plesk WordPress Toolkit– soon also available for cPanel
  • 27.
    … and muchmuch more! All the tools you need to scale your business as a cloud MSP or Agency
  • 28.
    1.1k+ Apps +Integrations available to create your fully custom offering
  • 30.
    Start your journeynow! coming soon • Try our one-click app • Available for Ubuntu and CentOS • Free up to 3 domains • Upgrade on www.plesk.com/upgrade • Try our one-click app • CentOS based • Get a license at www.cpanel.net • Self-install PHP app now • Soon available as a one-click app • Get a license at www.whmcs.com www.webpros.com
  • 31.
  • 32.
    THANK YOU Lukas Hertig,lhertig@plesk.com Mario Rodriguez, mario@cpanel.net Johnny Kim, johnny.kim@whmcs.com