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Increase Your Profits, Retain Clients
and Acquire New Accounts with
Doyenz
Presented by: Ryon Ellis, CEO briteCITY
Moderated by: Craig Blessing, VP, Doyenz
Wednesday, November 17
Doyenz Shadowcloud
• Platform as a Service offering
• Failover & virtual lab for SMB
• Sold exclusively through partners
• Patent-pending technology
• Key strategic partnerships
Doyenz Shadowcloud: The Basics
• Replicates Windows production server
environment into the cloud
• Restore in Shadowcloud or back to
production
• Physical or virtual machines
• Managed Service Platform
• Web-based management portal
• Simple, easy installation
Doyenz Shadowcloud – How it Works
Overview on briteCITY
• Company founded in November 2007
• Four employees
• 700 Managed Endpoints
• Became Doyenz reseller October 2010
• Already deployed Doyenz to three customers
• 23 servers
• 3.5 TB of protected storage
• Collecting $10K+ in monthly revenue from these accounts
• First month made money from Doyenz
What was the evaluation process?
• Recovery Time Objective (RTO) needed to be within minutes
• Required a mature, tested, proven platform
• VMware support was a necessity
• Margin opportunity needed to be at least 1x cost
What other solutions did briteCITY
evaluate?
• Considered building a solution in-house
• Also evaluated:
•DoubleTake
•Amazon S3
•HeroWare
How does briteCITY market
Doyenz?
• Identified three clients to offer Doyenz’s cloud services
• Sales cycle was less than two weeks
• Plans to reach out to our existing client base to offer Doyenz
• Integrated into our sales process to all new prospects
• Doyenz has made it possible to differentiate our offering,
opening up opportunities we normally would not have made
in-roads with
What is the sales process?
• Provide customer an RTO in minutes following a disaster
• Confirm the prospect has budget
• Demo the solution
• Create proposal
• Acquire authorization to deploy
How do they deliver the service?
• We charge an implementation fee
• We deploy the agents and configure replication
• For larger deployments and/or slower connections we
seed to hard disk and then kick-off over-the-wire
replication
• Monitor replication along with Doyenz support
• Remedy any replication issues that arise
How does briteCITY make money with
Doyenz?
• We sell Doyenz for more than it costs us to deliver it
• Consider your hard costs from Doyenz
• Also consider your soft support costs
• Smaller deals should be, on average, more profitable than
larger deals
• Larger deals drive down margins based upon the costs for the
clients to build DR themselves
Increase Profits, Retain Clients and Acquire New Customers with Doyenz

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Increase Profits, Retain Clients and Acquire New Customers with Doyenz

  • 1. Increase Your Profits, Retain Clients and Acquire New Accounts with Doyenz Presented by: Ryon Ellis, CEO briteCITY Moderated by: Craig Blessing, VP, Doyenz Wednesday, November 17
  • 2. Doyenz Shadowcloud • Platform as a Service offering • Failover & virtual lab for SMB • Sold exclusively through partners • Patent-pending technology • Key strategic partnerships
  • 3. Doyenz Shadowcloud: The Basics • Replicates Windows production server environment into the cloud • Restore in Shadowcloud or back to production • Physical or virtual machines • Managed Service Platform • Web-based management portal • Simple, easy installation
  • 4. Doyenz Shadowcloud – How it Works
  • 5. Overview on briteCITY • Company founded in November 2007 • Four employees • 700 Managed Endpoints • Became Doyenz reseller October 2010 • Already deployed Doyenz to three customers • 23 servers • 3.5 TB of protected storage • Collecting $10K+ in monthly revenue from these accounts • First month made money from Doyenz
  • 6. What was the evaluation process? • Recovery Time Objective (RTO) needed to be within minutes • Required a mature, tested, proven platform • VMware support was a necessity • Margin opportunity needed to be at least 1x cost
  • 7. What other solutions did briteCITY evaluate? • Considered building a solution in-house • Also evaluated: •DoubleTake •Amazon S3 •HeroWare
  • 8. How does briteCITY market Doyenz? • Identified three clients to offer Doyenz’s cloud services • Sales cycle was less than two weeks • Plans to reach out to our existing client base to offer Doyenz • Integrated into our sales process to all new prospects • Doyenz has made it possible to differentiate our offering, opening up opportunities we normally would not have made in-roads with
  • 9. What is the sales process? • Provide customer an RTO in minutes following a disaster • Confirm the prospect has budget • Demo the solution • Create proposal • Acquire authorization to deploy
  • 10. How do they deliver the service? • We charge an implementation fee • We deploy the agents and configure replication • For larger deployments and/or slower connections we seed to hard disk and then kick-off over-the-wire replication • Monitor replication along with Doyenz support • Remedy any replication issues that arise
  • 11. How does briteCITY make money with Doyenz? • We sell Doyenz for more than it costs us to deliver it • Consider your hard costs from Doyenz • Also consider your soft support costs • Smaller deals should be, on average, more profitable than larger deals • Larger deals drive down margins based upon the costs for the clients to build DR themselves