Digital marketing utilizes online technologies like computers, phones and digital media to promote products and services. It includes components like advertising, content marketing, email marketing, mobile marketing, paid search, video marketing and more. Content marketing creates high-quality content to establish thought leadership and educate customers. Email marketing shares products, sales and updates to build a customer community. Mobile marketing creates omnichannel engagement through apps, SMS and social media as customers shift their attention to mobile. Search engine optimization improves website visibility during online searches related to a business. New digital technologies continue evolving digital marketing strategies.

1. PRESENTATION ON DIGITAL MARKETING
PRESENTATION
ON DIGITAL
MARKETING

2. DIGITAL MARKETING:
Digital Marketing is a component of marketing that
Utilize internet and online based digital technologies
Such as desktop computers, mobile phone and other
Digital media and platforms to promote product
And services.

3. COMPONENT OF DIGITAL MARKETING
PLAN:
1. Advertising
2. Content marketing
3. Email Marketing
4. Mobile Marketing
5. Paid Search
6. Programmatic Advertising
7. Reputation Marketing
8. Search Engine Optimization
9. Social Media Marketing
10. Video Marketing
11. Web Analytics
12. Webinars

4. Advertising:
Online advertising involves bidding and buying relevant and units on
Third-party sites, such as display ads on blogs, forums, and other
relevant
websites . Types of ads include images, text, pop-ups, banners, and
video,
Retargeting is an important aspect of online advertising. Retargeting
Requires code that adds an anonymous browser cookie to track new
visiter
To your sites

5. CONTENT MARKETING
Content marketing is an important strategy for attracting
A potential customers. Publishing regular cadence high-
Quality, relevant content online will help established thought
Leadership. It can educate target customers about the problems
Your product can help them resolve, as well as boost SEO rankings
Content can include blog posts, case studies, white papers, and other
materials that provide value to your target audience. This digital
Content assets can then be used to accure customers through
Organic and paid efforts.

6. EMAIL MARKETING
Email marketing is a direct marketing channel that lets businesses share
new products, sales, and updates with customers on their contact list.
Its high ROI makes it crucial to most businesses’ overall inbound
strategy.
Modern email marketing has moved away from one-size-fits-all mass
mailings and instead focuses on consent, segmentation, and
personalization. This may sound time-consuming, but marketing
automation handles most of the heavy lifting for you. In the long run, a
well-designed email marketing strategy not only drives sales, but helps
build a community around your brand.

7. MOBILE MARKETING
Mobile marketing is a multi-channel, digital marketing strategy aimed at
reaching a target audience through smartphones, tablets and other mobile
devices, via websites, email, SMS and MMS, social media and apps.
In recent years, customers have started to shift their attention (and dollars) to
mobile. Because of this, marketers are doing the same in order to create true
omnichannel engagement. As technology becomes more fragmented, so does
marketing. And in order to earn and maintain the attention of potential
buyers, content must be strategic and highly personalized.

8. SEARCH ENGINE OPTIMIZATION:
SEO stands for “search engine optimization.” In
simple terms, it means the process of improving
your site to increase its visibility when people
search for products or services related to your
business in Google, Bing, and other search
Engines. The better visibility your pages have in
search results, the more likely you are to garner
attention and attract prospective and existing
customers to your business.

9. CONCLUSION
Conclusion of digital marketing: New technologies in digital
marketing has move a great deal the market approach has also
evolve
With the rise of new technology. Digital marketing has a number
of
Advancement and improvements in its strategy, so it is important
to know the conclusion of digital marketing.

10. THANKS!
Visit our website:
http://www.digitalpartners.in
You can find me at.
Digital partners
info@digitalpartners.in