The document discusses digital trends and social networks in Indonesia. It provides an overview of Toyota Astra Finance, including its company profile, regional presence, role in Toyota's value chain, and network expansion plans. It then covers topics like technology evolution, the speed of digital adoption among generations, Indonesia's growing internet and mobile market, the rise of e-commerce, and opportunities in Indonesia's digital platform. The rest of the document focuses on Toyota Astra Finance's digital initiatives, marketing approach, social media presence, and an Indonesia tourism campaign launch event.

1. Digital Trend & Social Network
iCIO Community – University Of Indonesia
21 Nov 2016
Presented by : Yadid Abidin Riyadi

2. Digital Marketing
New Marketing Funnel
How To Connect ?
Indonesia in Digital Era
Digital Trend
Digital Business
Toyota Astra Finance
Company Profile
The Technology
Old & New
Evolution or Revolution

3. Introduction to Platform Strategy for TAFS September 07, 2016
Company Profile

4. Asia Pacific Region [11]
[Australia, New Zealand, Thailand,
Malaysia, Philippines, Korea, Vietnam,
India, Indonesia, Taiwan, China]
Japan [1]
Americas Region [7]
[USA, Puerto Rico, Canada,
Brazil, Venezuela, Mexico,
Argentina]
Europe Africa Region [16]
[Germany, UK, Russia, Italy,
France, Spain, Norway, Sweden,
Finland, Denmark, Poland,
Czech, Hungary, Slovakia,South
Africa, Kazakhtan]
50% 50%
JOINT VENTURE
(Oct 2005, operation in May 2006)
Company Profile

5. As a part of Total Toyota Value Chain,
through providing Consumer Finance & Leasing for Toyota car ownership
Production &
Distribution
Toyota Motor
Manufacturin
g Indonesia
(TMMIN)
Toyota Astra
Motor (TAM)
Sales
Main
Dealers/
Authorized
Toyota
Dealers
Financial Services
After Sales
Services
Authorized
Toyota
Workshops
& Genuine
Parts
Toyota Insurance
Company Profile

6. Pontianak
TAFS already has network in Java, Bali, Sumatra, Kalimantan &
Sulawesi
(32 Branches, 1 Joint Finance, and Fleet)
The area expansion plan is the strategy to support Toyota sales and
to provide better service for dealers and customers.

7. Introduction to Platform Strategy for TAFS September 07, 2016
Technology Evolution

8. ROBOT REASONING
A robot eats cake but not pie,
drinks milk but not water,
reads a book but not a magazine,
sits on sofa but not in a chair.
Will it walk or run and why ?
WALK
(4 characters)

14. Evolution or Revolution ?

15. Evolution or Revolution ?

16. Faster Adoption

17. Faster Adoption

19. 1. The Baby Boom Generation (Baby Boomer) : 1946 –
1964.
2. Generation X: 1965 – 1976.
3. The Net Generation: 1977 – 1997.
4. Generation Next: 1998 – Now

20. Introduction to Platform Strategy for TAFS September 07, 2016
Indonesia in Digital Era

21. Indonesia Digital Data

22. Internet & Mobile Market as the Norms

23. Introduction to Platform Strategy for TAFS September 07, 2016
Promising Ecommerce in Indonesia

24. Introduction to Platform Strategy for TAFS September 07, 2016
Indonesia Digital Platform Opportunity

25. Introduction to Platform Strategy for TAFS September 07, 2016
Indonesia Digital Platform Opportunity

26. Introduction to Platform Strategy for TAFS September 07, 2016
Indonesia Digital Platform Opportunity

27. Source: adopted from Nielsen Retail Outlook and Consumer Trends – Indonesia, 2015
Introduction to Platform Strategy for TAFS September 07, 2016
Indonesia Digital Platform Opportunity

33. Introduction to Platform Strategy for TAFS September 07, 2016
Digital Marketing

35. Mass Market Communication Vs Network Communication

36. Marketing Objectives & Customer Target

37. Customer Network

40. Customize

43. New Marketing Funnel

44. TAF Digital Initiative
www.tafinance.com
Facts
and Data
@Toyota
AstraFin
Information Average/Detail
Monthly Visitor 56,000
Avg. Session
Duration
8 Minutes
Favorite Page Calculator,
Member Area,
and Career
Facebook
Oct ‘17
Twitter
Oct ‘16
Total Likes
7,971
Total Follower
15,829
Total Engaged
User
1,132
Total
Impressions
10,300
Total
Impressions
39,566
Total
Twit/Month
65
Finance
Low Rate
Low DP
Customers
Incentives
Car Dealers
Digital Initiatives, Opening Direct Access to Customers

46. Big Idea
Adventure and Travelling
- Photography
- Videography
- Travel Blog
- Food Blogger, etc
- Website
- Facebook
- Twitter
- Instagram
- You tube
CSR
Indonesia Tourism Campaign

47. Launching ID 25.10.2015
Target Pengunjung : 250 orang (H-7),
Total Pengunjung hari H : 334 orang (umum+blogger) dan 25 orang
(wartawan)

48. Launching ID 25.10.2015 on Media