Generational marketing focuses on targeting audiences based on their generational characteristics, which helps marketers address specific preferences and behaviors. The document outlines the key traits and marketing strategies for five generations: Baby Boomers, Generation X, Millennials, Generation Z, and Generation Alpha, emphasizing the importance of understanding these traits for effective communication and customer engagement. Each generation is characterized by unique economic behaviors, technological preferences, and social interactions, necessitating tailored marketing approaches.

1. Generational Marketing

2. ➢ What is generation Marketing ?
Generational Marketing is defined as the approach
to product development, Customer Relations Management
(CRM), communication and marketing that recognizes
generation as archetypes.
➢ Why is generational Marketing important?
It allows marketers to target an audience based on their
similarities and dissimilarities. Understanding each
generation and their preferences is extremely important for
the success of generational marketing
Generation Marketing ( Why this important in Digital World )

3. Based of Generational Marketing
Span Gap – 15 Years
❖ Baby Boomers – Born 1946 – 1964
❖ Generation X – Born 1965 – 1980
❖ Generation Y / Millennials – Born 1981 – 1996
❖ Generation Z- Born 1997 – 2012
❖ Generation Alpha – Born 2010 – Till Date

4. Baby Boomers - Born 1946-1964 – Approx. 79 Million /Age Group – Above 50
Characteristics - ( Loyal Customers)
❖ Pride themselves on continued intellectual growth.
❖ Like to travel and do new things.
❖ Have plentiful free time and disposable income. Spend money on investment.
❖ Prefer Simple communication
❖ Goal centric/resourceful / self-assured
Marketing tool to target Baby Boomers
❖ Show them Investment Plan
❖ Introduced Facebook Marketing
❖ Provide them useful information
❖ Make Video rather than Audio
❖ Make things accessible / as per comfort
❖ Make simple communication
❖ Take a Note Mobile use – 5 Hour Per Day

5. Gen X – Born 1965 -1980, approx. 69 million / Age Group – Above 40
X – Generation Characteristics
❖ Diverse in race, class, religion, ethnicity , Highest education levels.
❖ Make less money than parents but have higher household income due to dual
income.
❖ Embraced smart phones, e-mail and text messaging. Like casual, friendly work
environments.
❖ Like reading direct mail and researching products online.
❖ Additionally, they are the first generation to grow in the internet era. To state
some facts.
❖ Generation X keeps their families above their careers.
❖ They like to research a product before they make a purchase. Not to forget that
they bend towards quality rather than quantity.
❖ They are the most educated generation of all and have very good purchasing
power.
❖ Play it safe and are not big risk takers

6. Marketing tools for X Generation
❖ Loyalty Program
❖ More Focus on E-commers
❖ Facebook Marketing
❖ More Humorous Ads
❖ Radio Marketing
❖ Newspaper Marketing
❖ They Loves Offers & Discount
❖ Traditional & Social Ads
❖ Require a great Customers Service

7. Generation Y / Millennials – Born 1981 – 2000 – 83 Million/Age group – Above
30
Y – Generation Characteristics
❖ Generation Y is first generation to grew up with internet , IM, texting and social
media.
❖ Optimistic about the future and their ability to change the world.
❖ Prefer internet (browsing, blogs and digital newspapers) over television
viewing. 81% use Facebook once a day.
❖ They always had cell phones, computers, iPads, tablets, social media, and other
tech devices
❖ They are influenced by what others are saying about a brand rather than the
brand itself. That’s why Instagram shopping has gained popularity with time.
❖ This generation is financially not very strong but expenditure high
❖ Even though they are not the wealthiest generation like X Generation
❖ This generation is also the biggest generation of entrepreneurs.

8. Y – Generation Marketing Tools
❖ Focus on Social Media
❖ Brand Experiences rather than brand message
❖ Use technology to shape their experiences
❖ Never Stop innovating and updating your product
❖ Including Digital Word –of –mouth
❖ Video Marketing
❖ Text Marketing
❖ Ask them for Feedback
❖ Attractive communication /Creative's Ideas
❖ Influencers
❖ Context Based Advertising
❖ Focus on Mobile Marketing

9. Generation Z- Born 1997 – 2012 – 68 Million /Age group – Above 20
Z – Generation Characteristics
❖ Generation Z is their native use of technology
❖ Gen Z was born into a world of peak technological innovation
❖ Financial mindedness is another core characteristic of Generation Z
❖ Gen Z were shaped by the economic pressures their families and communities
faced, from financial stress.
❖ As political activism among Gen Z
❖ Gen Z’s behavior reflects their values — and the influence of an increasingly
digital world.
❖ Gen Z can rely on their tech savvy and extensive social network to make
informed purchasing decisions.
❖ Generation Z is powerful Generation
❖ Gen Z consumers are mostly well educated about brands and the realities
behind them.

10. Z – Generation Marketing Tools
❖ Create great content and engage with your audience.
❖ Gen Zers are more likely to have an affinity with brands that are authentic.
❖ Focus on social media.
❖ Video Marketing
❖ Manage your online reputation and reviews.
❖ Influencer friendly
❖ Brand awareness
❖ Loyalty Program
❖ Optimize for Mobile.
❖ Put effort into headlines.
❖ Meaningful & useful marketing /Products

11. Generation Alpha – Born 2010 – Till Date /Age Group – Above 10
Generation Alpha Characteristics
❖ There will be the most educated Generation.
❖ They are tech-savvy.
❖ Social media will be their dominant mode of interaction.
❖ They do not like the sharing economy
❖ They Love the research & Popular media
❖ Generation Alpha is a growing and lucrative consumer market
❖ Gen Alpha are the most materially endowed generation ever, the most
technologically savvy generation .
❖ Alpha Generation is a growing and targeted consumer in the present market
❖ Gen Alpha is that 24% of them spend more time with friends online than in
person.
❖ Generation Alpha extends beyond influencing entertainment technology
buying

12. Generation Alpa Marketing Tools
❖ Create great content and engage with your audience.
❖ Gen Z are more likely to have an affinity with brands that are authentic.
❖ Focus on social media.
❖ Video Marketing
❖ Manage your online reputation and reviews.
❖ Influencer friendly
❖ Brand awareness
❖ Loyalty Program
❖ Optimize for Mobile.
❖ Put effort into headlines.
❖ Meaningful & useful marketing /Products

13. Thank You…
Regards,
Shraddha B.