Best Of 5 SaaS Companies To Watch.pdf

www.insightssuccess.in
Tips for Improving SaaS
Software Implementation
Joe Mathew
Founder & CEO,
Maple CRM
Best of
To Watch
Companies
5
VOL 03
ISSUE 06
2022
C R M FO R S M A L L B U S I N E S S
Best Practices in Start-up
Product Management
Workforce Management
Validate Ideas

Editor’s Note
RPANET (1969), or the early form of the
Ainternet, revolutionized the world we see
today. The Internet gave birth to many
business models, including Software-as-a-Service
(SaaS) business model, which is relatively recent but
could not have existed without the world wide web.
A SaaS business is founded on three fundamental
aspects. A software, cloud infrastructure, and internet
or a web browser through which that software is
operated. Businesses needing this software access it
by paying a monthly rental.
SaaS companies combine an advanced user interface
with excellently coded programs and develop software
oﬀered as products, services, or solutions.
What distinguishes these companies from traditional
software companies is that their software is hosted
exclusively in the cloud as products or services.
SAAS: GIVING
BUSINESSES A
BREATH OF
FRESH AIR

It gives businesses access to its software without an
end-user license key required to activate it. This is
done by offering other companies a need-based
membership pass. The active members or customers
get full access just after logging in to their business
accounts.
Due to this excellent benefit, SaaS is incredibly
appealing as a business service model. Small, medium
and even large enterprises wishing to keep their IT
infrastructural investment to a minimum can leverage
SaaS companies' products, services, and solutions.
These SaaS solutions save them IT costs and become
an integral component of their business. For example,
Zendesk is used by customer relationship departments,
and Salesforce is used by companies’ sales team
professionals. The SaaS companies further eliminate
any risk for their members by taking a small
membership fee.
After IT services, SaaS is fast emerging as the next
best solution provider for local and global corporate
entities. Insights Success’s latest edition finds out
‘Best Of 5 SaaS Companies to Watch!’
These SaaS companies provide their futuristic services
for your businesses to minimize costs, maximize your
profits, give a personalized experience to your end-
users, and relieve you of your IT worries to
concentrate on your core business expansion fully.
Have a wonderful reading!
Abhishek Joshi
Deputy Editor
abhishek.joshi@insightssuccess.com

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C
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EasyLeadz
The Easiest Way to Connect
with Business Leads
18 28
A r t i c l e
7L International
Harnessing the Full Might of
Technology to Evolve Businesses
Tips for Improving SaaS
Software Implementation
Best Practices in Start-up
Product Management
Workforce Management Validate Ideas
AdSpyder
Weaving an Intelligent Web
of Strategic Digital Marketing
22
32
26

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Management Brief
Company Name
Best of
To Watch
Companies
5
Vasileios Stoidis,
President and CEO
7L International is a digital transformation consulting and custom
software development ﬁrm that has been enabling more than 100
organizations around the world to evolve and thrive in the constantly
shifting market reality.
7L International
Joe Mathew,
Founder and CEO
Maple CRM enables business owners to meet changing business needs
by attracting, engaging and delighting customers
Maple CRM
Nitin Bajaj,
Founder and CEO
EasyLeadz helps business professionals establish a fast and genuine
connection with their leads, contacts, and candidates.
Easyleadz
Yamini Rangan,
CEO
HubSpot’s CRM platform has all the tools and integrations you need
for marketing, sales, content management, and customer service.
Hubspot
Gaurav Kumar,
Founder and CEO
AdSpyder is among India's leading platforms for founders and other
stakeholders on the entrepreneurial boat to share their invaluable
knowledge, skill, and experiences.
AdSpyder

Cover
Story
CRM software of your choice
would give you the valuable
data to know your customers
beyond the ﬁgures that they
represent

Joe Mathew
Founder & CEO, Maple CRM

Maintaining customer
relations, retaining
customers, and attracting
potential customers is the mantra of
success for every business. This is a
mammoth task if done manually, and
the possibility of leaving broken
strings is aplenty, which could affect
the growth of your business. The
advent of CRM came as a huge relief
to companies. Technology could never
have been so good for scaling
businesses as it is now because of
CRM.
The customer relationship management
(CRM) tool has rid companies of the
cumbersome task of maintaining
records and interactions manually.
CRM is the buzzword today, helping
you get more leads, better closures, and
personal interactions. Catching the
pulse of the market, many CRM
service providers plunged in to meet
the growing demands from companies.
During our quest to feature some of the
best SaaS companies, Maple CRM
stood strikingly away from the crowd.
With its cloud-based CRM solutions, it
has given a tough lead for its
competitors. Headquartered in
Bengaluru, India, the company tapped
the clientele that needed CRM
solutions but was not getting the
desired service provider.
What Makes Maple CRM Different
Maple CRM is a cloud-based Business
and Customer Management Solution
built exclusively for small and medium
businesses. It is suitable for both
product and service sector companies.
While most CRM solution providers
targeted bigger companies, Maple
chose to be different, realising the need
of small and medium businesses. No
wonder the company is trusted by 500+
customers in India and abroad.
Their sales and service solutions range
empowers growing businesses to
become more productive, efficient, and
profitable. Maple CRM enables
business owners to meet changing
business needs by attracting, engaging,

and delighting customers. Maple CRM
can work as lead management
software, quotation software, invoice
software, workflow management
software, task management software,
AMC management software, or ticket
management software, both on mobile
and web, for every business.
The Dynamic Leader
Mr Joe Mathew is a Solutions
Architect and Product Manager with
over 22 years of expertise in all stages
of the technical product life cycle,
including - business case development,
product definition, product
architecture/design, customer/sales
support and product delivery. He
completed his post-graduation from the
University of Madras.
Mr Mathew worked as a software
engineer at Accel Software Solution.
Later in 2002 he joined as Technical
Specialist in NOKIA until 2012 and
became Product Line Manager for the
LTE-PCRF Product, NOKIA.
He has vast face-to-face customer
experience with a proven ability to
work closely with them to understand
and successfully address their
requirements and issues. He possesses
exceptional interpersonal skills
enabling, building, and nurturing
relationships with multiple
stakeholders. He has strong
international onsite experience
working together with teams in US,
Canada, UK, and APAC regions.
Urge to Serve All
Mr Mathew says that modern business
has made technology a great partner in
its success and one of the most popular
and sought-after partner is the CRM
software. The customers are the asset
and pathway to greater profitability for
any business. He observes that many
companies spend millions of dollars
trying to get new customers while they
could have spent a fraction of that cost
retaining them.
“The main objective of the software is
customer relationship management.
The automation of business processes
is no longer just a luxury for larger
businesses. Instead, it is rapidly
becoming essential for companies of
all sizes to ensure continuous success.
This thought gave me the strength to
introduce Maple CRM.
We make sure that we are updated day
by day to ensure our clients' luxury
feel. The ultimate goal of Maple is to
introduce and implement business
automation in small and medium
businesses,” shares Mr Mathew.
Exceeding Expectations
At the heart of every business is its
customers. They can be considered
their lifeline. When these relationships
sour, businesses risk being left out or,
worse, losing everything. That's where
CRM comes into play. Maple focuses
on having the best and top qualified
people, and it ensures continuous
updation of software by analysing the
We empower teams to build
relationships more
effectively and provide the
best customer experience
from evaluation to purchase
Best of 5 Saas Companies to Watch
trends in business. This focus has
helped Maple to exceed its clients’
expectations on every deal.
It doesn’t matter how big or small the
business is, the customers are the
ultimate asset of every business, and
Maple will help your sales team to be
in touch with every customer. So, you
can have complete trust that every
customer of yours is in your hand, and
no one will drop out because of lack of
attention.
The name of the game is efficiency,
and this can never be achieved
manually. Maple has all the possible
features to automate the needs of small
and medium businesses.
Conqureing Challenges
It was in 2009 that the story of Maple
CRM started. Back then, in India,
Cloud meant just the cloud and the
Cloud Applications were meaningful
only to enterprise companies.
Maple CRM built the application
mainly focusing on small and medium
corporates and for those who
understand the advantages of SaaS
applications but are unable to migrate
to one of them due to cost and
complexity reasons.
Indian SMEs are facing some of these
challenges in the adoption of a CRM
even today, such as unfamiliar user
interface, not being familiar with the
CRM jargons, feature overload and not
having good training from CRM
providers.
However, Maple CRM tries its best to
eliminate these basic challenges and
makes it pleasing even to the entry
level sales and service staff of every
customer those who come onboard on
their platform.
“We focused on developing the UI and
application as simple as possible to
make the life better for small
companies and their sales folks. One of
the biggest problems we faced then
was that people aware of CRM

software were significantly less in
number.
People know that manual data entry
kills the valuable time of every
business, but they were not ready to get
out from their traditional system. They
always try to stick to manual data entry
because they believe in a myth that
CRM implementation is costly. Yes, of
course, CRM implementation is a little
costly, but people don’t even think
about long-term advantages,” says Mr
Mathew.
Braving the Pandemic
As with any other business, the
pandemic also affected Maple, but its
strong team was Mr Mathew’s
strength. The company had a drastic
drop in sales, but the team effectively
managed and supported all the existing
clients. The team never had work from
home experience earlier, but they did
not even skip a beat. They were
dealing with software that did not even
need any physical presence of the
office. It only required a device to log
in and efficient people to work with
that.
“What makes me amazed is how fast
my people got settled with the new
work culture and how productive they
were even after a sudden change. They
ensured all our deliverables to our
clients were sharp and accurate even in
that situation,” shares Mr Mathew.
On the sales part, even though Maple
had a drastic drop in sales initially, the
pandemic led to a significant jump in
its business over the last few months.
During the pandemic, more people
came to know about the necessity of
automating their business, and that is
what CRM Software is made for.
A Sound Advice
For the young generation of
entrepreneurs, Mr Mathew advises that
first they need to be passionate about
what they are doing. He adds that this
is a piece of advice not only for
entrepreneurs but for everyone.
“If you just scout around your
surroundings, you could find a lot of
people who know what to do but they
don’t do what they really wanted to do.
Always nourish your passion with new
ideas. Do your best at every job, don’t
sleep on it. If your passion is true, you
will find a way to make it happen,”
emphasizes Mr Mathew.
Looking Ahead and Beyond
Maple has been able to increase its
turnover from year to year. The
With rapid technology
enablement, businesses of all
sizes have access to easy-to-
use, affordable CRM software
options today Mr Joe Mathew is Solutions
Architect and Product
Manager with over 22 years of
expertise in all stages of the
technical product life cycle,
including - business case
development, product definition,
product architecture/design,
customer/sales support and
product delivery. He completed
his post-graduation from
University of Madras.
Mr Mathew worked as a software
engineer at Accel Software
Solution. Later in 2002 he joined
as Technical Specialist in NOKIA
until 2012 and became Product
Line Manager for the LTE-PCRF
Product, NOKIA. He has vast
face-to-face customer
experience with a proven ability
to work closely with them to
understand and successfully
address their requirements and
issues. He possesses exceptional
interpersonal skills enabling,
building, and nurturing
relationships with multiple
stakeholders. He has strong
international onsite experience
working together with teams in
US, Canada, UK, and APAC
regions.
The Dynamic Leader

CRM has changed the way of
organizing and managing daily
tasks or activities for every business.
Mr Mathew says that CRM will
evolve even further and
help businesses scale bigger heights

of making Maple an ultimate software
solution for all small business needs.
We are restlessly taking inputs for that
and focusing more on the continuous
updation of software. The ultimate goal
of Maple is to become an evangelist
making people aware of the advantages
of CRM. We wish to make every small
and medium business convert from its
traditional method to the path of
automation. We want small and
medium businesses to reach out to
Maple fearlessly and understand that it
is not very expensive,” states Mr
Mathew.
Predictive View
CRM software is one of the most
rapidly developing technologies.
According to the laws of economics, it
means there is demand for it. In the last
couple of decades, the meaning of
CRM changed to CRM Software.
Some years earlier, it was
predominantly used by the large
enterprises and was also limited to the
basic functionality. Now the scope of
CRM has increased from a mere
customer database to a 360-degree
view of customer interactions.
SAAS plays a very big role in
increasing the number of users. The
expensive CRM software became
available as a service, affordable to
almost everyone now. The internet
revolution played a very big role. The
availability of internet made
accessibility of CRM Software very
easy. Now, it has become one of the
biggest productivity tools for sales and
service teams.
development of the last few years
shows a clear picture that it is growing.
The COVID-19 pandemic had both
positive and negative effects on the
company. Mr Mathew shares that they
struggled a bit during the pandemic,
but everything has been moving in the
right direction for the last few months.
He recollects that 16 years back, CRM
was a new subject for people. He says
that even today, around 10-20% are
using some form of business solutions,
not knowing the advantages of CRM
and how productive it could be for
their business.
“Businesses are becoming bolder and
more open to what technology can do
for them. They are going online, and
more people find ways to earn money,
like an internet side income, and
improve their operations with today’s
technology. Now we are on a mission

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Tips for
Improving
SaaSSoftware
Implementation
18 | March 2022 | www.insightssuccess.in

The software has made life comfortable and efficient.
It is easier than ever before to find any information
or product at the tip of your fingers through
browsing. The software engines have made the task of
communicating with people effortless and straightforward.
Businesses worldwide are continuously looking for new
ways to improve their business operations and attract new
customers. This will make their revenues escalate.
However, for businesses to develop internal software
solutions is generally too expensive and time-consuming.
As a result, most of the victorious companies adopt SaaS
Solutions designed to improve business operations.
Workforce Management
Although software as a service solution renders all kinds of
benefits, their implementation can be quite a challenge.
Adopting and integrating entirely new software is not easy.
The process can be hugely hefty, which have a lot of
constructions and evaluations involved. Businesses must
make sure that the implementation process is smooth, and it
fits their needs and budget.
Here are some recommendations on how to get the most
value from implementing SaaS Solutions into business
operations.

Pivot the Core Features
SaaS companies offer many advanced features that can
cause complications once implemented. The more features
businesses want to adopt, the harder it becomes to
implement each one appropriately.
That’s why businesses should give maximum attention to
the core features. Non-essential features and functionalities
will only complicate your SaaS implementation strategy. It
will have a hard time for your team members in picking up
everything; thus, the smaller, the better. New features can
be adopted and implemented in the future with proper
planning.
Spawn User Acceptance
The statement ‘Implementation is not Acceptance’ holds
very true. No matter how best the SaaS solutions are, the
acceptance surrounds compliance. Businesses need to
devise a proper strategy to achieve user acceptance. The
more user-friendly the software is, the more efficiently the
work is carried out.
Coordination between the Administration and SaaS
Team
It is essential that the implementation team is associated
with the management.
The administration should regularly organize workshops for
smooth interaction and cooperation. Not just should the
software be swift, but also the entire process of SaaS
implementation planning.
Choosing the right team for SaaS implementation
Putting together a realistic team is necessary to achieve
success. These teams help their colleagues to get acquainted
with SaaS solutions. In larger companies’ extensive teams
are required to introduce this new system to all users. This
begins with the appointment of a Team Leader. The team
members must be trained rightly to become experts in their
business units. They should be able to answer questions
pertaining to SaaS implementations. They should be able to
conduct small training courses and the on-boarding of new
employees.
Identifying the Outcome of Business
Analyzing the new SaaS application’s impact on your
enterprise during and after implementation is essential. It is
a possibility that the benefits you were hoping for in your
initial roll-out plan will not completely crystalize until later.
It is crucial to connect the status quo to the goals in your
plans and clearly document your progress, setbacks, and
how this tool affects your overall business.
Continual Development and Optimization
Once businesses have implemented the SaaS successfully
and certain criteria are met, there is no time to loosen up
and relax. SaaS tools require continuous maintenance in the
form of monitoring and optimization. To give an instance,
when software is implemented initially, you may realize
that another solution fits better for your organization. Such
a scenario is very common because the SaaS product
landscape is very competitive, and fresh vendors appear all
the time.
However, changing vendors is likely and a common
practice during the first term of implementation and
subscription years.
Scrutinize Disaster Recovery Solutions
The application can undergo disaster in any form and at any
time. Hence, organizations must have their disaster
recovery resolutions in place. Such a system allows the
application to be available to all customers even when
undergoing a disaster. Also, in case of an outage, it is
necessary to have a quick turnaround time for restoration as
well.
Conclusion
As mentioned above, many different considerations go into
generating a good SaaS implementation strategy. A well-
built SaaS implementation facilitates an improved process,
transparent communication, a work culture open to change,
detailed preparations, and countless rehearsals. It also helps
ventures to cut down their costs and increase productivity
across teams. However, businesses need to keep managing
and monitoring in order to ensure that their ventures are
gaining all possible benefits.
It is important to note that SaaS solutions can help you
improve your business operations, but only when
appropriately constructed. The key focus should be on SaaS
features first; only when the backbone is up and running
should the extension of features be thought about.
- Shrutika Khedekar

Vasileios Stoidis
President and CEO
Vasileios Stoidis was born in a small seaside town in North Greece. Since elementary school, he was drawn by
technology and mechanisms trying to understand “how things work”. He worked at the local electronics-repair shop
expanding his knowledge hands-on on electronics, telecommunications, and computers.
Studied Electronics and Computer Engineering at the Technical University of Crete in Greece, while setting up his
ﬁrst start-ups in the areas of Wi-Fi installation and management for hotels and e-mail and web hosting services.
In 2008, he started doing business in the United States and later he moved to New York. Today, he is the President
and C.E.O. of 7L International Inc and MassiveGRID Inc.
Vasileios Stoidis is drawn from the abilities that technology oﬀers to the people and how the proper use of them
increases and enhances people’s abilities.

7L International
Harnessing the Full Might of Technology to Evolve Businesses
The technology sector was
initially founded on
marvellous ideas such as
semiconductors, computing hardware,
and communication devices. The
advent of software businesses
broadened the definition of technology
to encompass everything that involves
coding. Soon, more space was required
to accommodate the influx of Internet
companies that occurred during the
Internet boom.
Some of these Internet firms were
simply media and content enterprises
that utilised code as their medium,
while others were pioneering rich
features like e-commerce, social
networking, the sharing economy, and
even cloud computing. Thanks to the
ease of the internet, business is
booming more than ever.
But what about the companies and
businesses that are struggling to adjust
to this new market reality? With the
old brick-and-mortar fashion of
businesses finally showing its
limitations, businesses need to adapt in
order to flourish in the digital era.
Fortunately, firms like 7L
International are championing the
cause of digital transformation,
consultation and digital adaptation to
help businesses and organisations find
their teeth in the future.
Currently led by its dynamic President
and CEO – Vasileios M. Stoidis, 7L
International is a digital transformation
consulting and custom software
development firm that has been
enabling renowned companies and
reputable organizations to evolve and
adapt to the new market reality. 7L
International provides fully integrated,
end-to-end business solutions that are
specifically tailored to each customer.
We are honoured to bring to you an
exclusive interview we conducted with
Mr Stoidis where we gathered deep
insights and inspiration about the
growth of 7L International in the ever-
evolving tech sphere.
So, without further ado, let us dive
right into the interview and relish the
knowledge we are about to receive.
Kindly describe us about 7L
International in detail.
7L International was founded in 2007.
With offices in New York, London, and
Athens, 7L International leverages
deep technology knowledge and
unparalleled software engineering
expertise to ensure digital
transformation maturity across
countless industries, globally. Our
company provides tailor-made
technology solutions to enable
businesses to reach untapped areas of
growth. We help organizations face
challenges in the areas of growth,
performance improvement and cost-
cutting by utilizing the right
technology.
The approach of 7L International is
unique in the market. Instead of having
specific products to try to persuade the
clients to use, we operate based on a
methodology similar to the Socratic –
maieutic – method. According to this
methodology, we deploy a phased
approach where we initially assess the
technology readiness level of a
company and the needs and challenges
this company faces. As a second step,
we match the most suitable
technologies that will work best for the
company. Finally, we implement these
technologies by integrating what is
readily available and building what’s
not available in the market.
7L International
leverages deep
technology knowledge
and unparalleled
software engineering
expertise to ensure
digital transformation
maturity across
countless industries,
globally.
Best Of 5 SaaS Companies To Watch

Thanks to our client-centric
methodology, we make sure to provide
solutions that adapt and work based on
the clients’ current and future needs.
This is the success 7L International
provides to its business clients.
What made you venture into the
industry you are catering to?
In my opinion, Technology is not an
industry. Technology is the tool, the
catalyst for all the other industries. The
fact, that technology enhances our
abilities and enables people, groups,
companies, and societies to overcome
limitations, obstacles, face challenges
and expand their capabilities, their
competence, and intelligence is what
makes me passionate about the
Technology “industry”.
What kind of offerings do you
provide to your clients?
Web Applications and Mobile
Applications development,
eCommerce development, Software
Modernization, Software Defined
Mainframes, IoT development and
integrations, Secure Communications
and Secure Storage Systems, Quality
Assurance Services, and Specification
Design.
What kind of challenges have you
faced while entering into the
I can’t say that I have faced challenges
in the Technology industry. I could say
that the challenges I have faced have to
do with corporate growth.
Companies as they grow, need to
change and adapt to new challenges.
Change management, corporate
changes and culture changes are the
biggest challenges.
A C.E.O. needs to have many talents
and understand all the aspects of the
business. As the business grows, you
need to re-learn all the aspects of the
business in a way that it’s suitable for
the stage the business is and for the
stage, the business is heading to. This
is challenging.
How was your firm/business affected
in these pandemic times and what
were the steps taken by you to curb
the damages all the while helping
your clients and maintaining the
safety of your employees?
Many business areas were affected by
lockdowns and many investments were
blocked. However, being a remote-
work-friendly employer made us adapt
to this unprecedented situation very
fast without any interruptions in our
operations and projects.
Throughout this time, we continued to
provide our high level of services,
seamlessly and at the same time, we
enabled our clients to expedite their
business transformation utilizing
technology.
The positive angle is that many
businesses have realized the
importance of digital transformation
which paved the way for new projects
for technology companies.
We took advantage of this opportunity
and plan to expand even more in the
future as we march towards normality.
What would you like to advise the
young generation of entrepreneurs?
It’s important to be able to understand
the fundamentals in our business and
also in society. It’s also crucial to
understand the dynamics of the same
sectors. Educating ourselves in these
two directions gives us the right
perspective on challenges we face and
the right direction we need to navigate
in the future.
We mustn’t forget to evaluate risks and
proceed reluctantly at first but to stay
focused on our vision. An entrepreneur
should be passionate and try to
differentiate amongst others. Gain
expertise in their domain and keep
improving. Seek guidance from
individuals who are considered
successful in their area of expertise.
Where do you envision your
firm/business to be in the long run
and what are your future goals?
How do you plan to embrace the
changes happening in your
respective industry?
I envision 7L International to be able to
produce open standards, models, and
frameworks to help accelerate the
development of reliable, secure, and
adaptable software similar to the way
the Internet is built on open protocols
(OSI model).
We plan to grow by constantly
improving our operations and assisting
in the digital transformation of many
industries.
We try to add increasing value to our
services and deliver an advantageous
experience to our clients by constantly
enhancing our products. This gives us a
competitive advantage.
What is the current industrial
scenario of the industry you are
catering to?
Now more than ever, technologies
spread widely in most industries, as the
need for innovation and automation is
compelling for the businesses that wish
to remain competitive.
The U.S. is amongst the leaders of the
innovation world. Only countries
which are aligned with digital
transformation can lead the global
market capitalization. This trend
emerges many opportunities for
technological companies.
Digital technologies determine the
economic performance in a rapidly
changing business environment which
provides room for investments and
financial growth.

Weaving an Intelligent Web of Strategic Digital Marketing
Today, digital marketing is the key to a business’s
success. But digital marketing in itself is a tricky
business. If not done correctly, it will not yield the
expected result.
A gap gets created of what has been expected from running
a haphazard digital marketing campaign and the final
outcome, which in the long run ruins the company to its
failure.
An IITian of Kharagpur from the 2017 batch, Gaurav
Kumar’s experience of working at an eCommerce brand
helped him identify such gaps that both brands and agencies
feel while running ads - which is why he created a platform
to automate all aspects involved in digital marketing
campaigns. Kumar, the founder & CEO of AdSpyder,
thus began his entrepreneurial journey to bridge that gap.
In an interview with Insights Success for its edition of ‘Best
Of 5 SaaS Companies To Watch’, Kumar tells us how
AdSpyder is thriving towards helping businesses across
various industries craft a smart network of tactical digital
advertisements that fosters their aim of continuous growth
and development.
The excerpts of that interview are given below.
Describe AdSpyder in detail.
AdSpyder is a SAAS-based ad intelligence platform that
provides insights into millions of online advertisements
from all over the world. The platform covers multiple
advertisement metrics, generates visualisations based on
those metrics, and offers several filters for a hassle-free user
experience.
AdSpyder currently supports Google Search ads, Facebook
ads, Google Ecom ads, Bing ads, Ecomm Ads from
Flipkart, Amazon in total. At present, AdSpyder supports 11
platforms to showcase ads from. The portal has a ten
million+ ad copy library and covers ads from 50,000+
websites and 100+ sources.
AdSpyder provides advertisement-related data that matters
the most. And it is not about just analytics; AdSpyder
ensures you have the necessary metrics and numbers in
hand to craft the best advertising strategies.
What made you venture into the industry you are
catering to?
My experience of working in the eCommerce field has
provided me not just an overview but an in-depth
understanding of possible requirements required to bridge
the gap between the product and the marketing. During my
work on different eCommerce websites, I have seen many
potential products failing to make an impact in the market
due to improper marketing strategies.
This provided me with an opportunity to create AdSpyder, a
tool that helps you monitor ad insights of top-performing
competitors in the market.
What kind of offerings do you provide to your clients?
AdSpyder is a service that provides over 100 million ads
with keyword searching, competitor analysis and campaign
details. The user can sort the library by date or location to
find what they need most conveniently for their business
needs and scale up their ROI.
What kind of challenges have you faced while entering
the industry you are catering to?
Ads are not just regular posts that have been shared by the
brand. Ads are entirely different sets of creative that are not

available on your social profile. The accurate date on
ads being run is very important. The data needs to be
up to date with the current promotion of the brands
as well as data must be available for the user
based on the keywords.
Researching and collecting such data has been
one of the crucial challenges I faced and
overcame.
How was AdSpyder affected in these
pandemic times, and what were the steps
you took to curb the damages while helping
your clients and maintaining the safety of
your employees?
Our business was not much affected by the
pandemic. During the pandemic, eCommerce saw a
rise in the graph, with most companies taking the
digital route to sell their products. This also increased
the competition for most of the sectors. And the solution to
this was an online tool that provides competitor ad insights.
Therefore, the impact of the pandemic on AdSpyder has
been very minimal, gaining maximum users from sectors
like EdTech and healthcare who used our platform to run
ads on the scale.
We started identifying industries that are going to get
benefitted from the pandemic, and we started putting a lot
of focus on that only.
What would you like to advise the young generation of
entrepreneurs?
Focus! This is one mistake I believe is the reason for the
closure of many start-ups. Every founder should have a
clear cut focus on their KPI, putting revenue on top and
work in that direction only.
If you are focused on serving the right customer, everything
will fall in place.
Where do you envision AdSpyder to be in the long run,
and what are your future goals? How do you plan to
embrace the changes happening in your respective
industry?
We want to scale our business to $1MN ARR by next year.
We want to build a company that cares about its employees.
I genuinely believe that if you love your employees, your
customers will love you too.
Change is inevitable, and we are always prepared for that.
Though we don’t keep an eye on competitors, we challenge
ourselves to build a better product to make our customers
happier.
What is the current industrial scenario of the industry
you are catering to?
As per US Census Bureau, total e-commerce sales for 2021
were estimated at $870.8 billion, an increase of 14.2 per
cent. This shows that maximum sellers are moving to
digital space. There are several factors to consider. Strong
ad spending growth is expected to continue in 2022. The
U.S. ad market is forecasted to exceed $300 billion and the
global ad market over $700 billion. This will bring in more
competition in eCommerce and digital selling. As a result,
this brings out more opportunities and possibilities for
AdSpyder to grow.
AdSpyder ensures you have
the necessary metrics and
numbers in hand to craft the
best advertising strategies
“ “
Gaurav Kumar
Founder & CEO
Best Of 5 SaaS Companies To Watch!

in
Best Practices
Product
Management

V a l i d a t e I d e a s
For any company, creating high-quality products is
the priority. Therefore, having a product manager is
a necessity. Product managers have been in practice
for ages. But the term product manager or product
management has been used for not more than 20 years.
As the quote suggests, product managers must put on
multiple shoes while creating a product. While doing so, a
series of steps should be followed to deliver the ﬁnest of
products.
In start-up companies, change is the only constant. Hence, a
product manager should be adaptable to change. Being a
part of a start-up company, risk-taking could be seen as
resolute. It is a great way to experiment with products.
Attitude is as important as soft skills. A product manager's
mindset must be conventional yet growing. Their mindsets
should be driven and curious to commence product
creation.
Questions every product manager should ask themself
before working on a product.
1. What problem am I trying to ﬁx?
2. How do I know if it is successful?
3. How do I want people to react to my ideas?
4. Have I considered all elements?
A product manager must follow a cycle to create a product.
This cycle consists of various stages and steps.
Outlining and Planning
Planning is the dominant step of all. This step, like others,
cannot be skipped. Planning is more important than it
seems. It is also important to know your team members and
their strengths and weaknesses. Manage people before you
manage the product.
It is incredibly important to know the user's needs
beforehand. Gathering information about the resources and
“A great product manager has the brain of an engineer,
the heart of a designer, and the speech of a diplomat.”
– Deep Nishar, Vice President of Product at LinkedIn

ensuring their availability is crucial. A thoroughly
optimized product manager could increase company gains
by 34.2%.
Validate Ideas
Fully accurate research is a must. When it comes to ideas,
research and brainstorming should be done with the
assistance of team members.
If enough time is spent on validating and authenticating
ideas, a significant amount of time will be saved in the
future. This step will help you shape the plan in such a way
as to avoid misunderstandings amongst the team members
later.
Make sure that the idea is not already implemented. The
foremost step is to recognize the problem that needs to be
solved.
Strategizing
Strategy determines the steps of the plan to achieve the
goal. Take all crucial points into consideration before
execution. A product roadmap is significant in
communicating how short-term efforts match long-term
business goals. Product roadmap should include business
goals and purposes, product areas and features, key
performance indicators (KPIs), and a sequence of priorities.
Plan Execution and Project Creation
While executing, focus on the steps of planning and the
value of the product. Your product should match the
customer's needs. It should be designed in such a way to aid
them in some way or another.
Once the minimum viable product (MVP) is created, feel
open to leap to the next curve.
Testing and Feedback Assembling
When the MVP is released, it is time to establish a customer
feedback mechanism. 21% of products fail to fulfil
customers' needs. Therefore, a company must focus on what
the user wants.
The next step is to check user interaction and gather
feedback. Give your products to the users and inspect how
they interact. While doing that, find possible improvements
and implement changes.
Make your top customers the first source of improvements.
As Bill Gates said, “Your most unhappy customers are your
greatest source of learning.”
After testing, try finding possible ways to improve your
product. Be a sceptic and ask questions. Think of the ways
that could enhance the product.
Things every product manager should focus on:
1. Evaluating the magnitude of the target market.
2. Each step should have a purpose.
3. Exploring your competitor's weaknesses.
4. Paying attention to the user's needs and desires.
5. Thinking of ways to scale your product.
6. Minimize costs.
7. Create questions to authenticate your hypothesis.
8. Making sure everyone is on the same page.
Some useful tools to consider in product management are:
1. monday.com - This tool helps you plan your
roadmaps visually and make sure everyone is
aligned.
2. prodpad.com - This software helps product
managers to develop strategies, feedback, and
product roadmaps.
3. craft.io - This tool helps one understand customer
needs, clarify decisions and build transparency.
In start-up companies, a product manager has less to lose
and much more to experiment with. In most cases, risk-
taking is encouraged. Change and innovation are received
with leadership.
- Sonali Dhiwar

Finding a deal earlier was a
hurricane task. Finding leads
was a dream of most of the
salesman. Similarly, recruiters are in
search of finding the best fit for their
corporation, i.e., finding a lead to hire.
Finding a great and excellent talent to
add to the company’s success is not an
easy task. Before the digital era,
recruiters could be seen cold calling
and source hunting for days, weeks,
months, and even years to find great
talent pool.
But with an advent of technology and
its advancement recruiters are at peace.
Adding to this peace EasyLeadz
introduced a great app named Mr. E, a
first-of-its-kind B2B Business Contact
providing platform. This exceptional
app combines the power of human
intelligence with machine learning to
deliver highly accurate, big, great, and
dream leads to you with just a click.
How easy, you might say! And you are
right. It is that easy as the innovator
claims that finding a contact number is
no more a challenge. It is as sorted as
dialing a number from your phone. All
you need is the pre-installed Mr. E
from EasyLeadZ – a New Delhi-based
company founded in 2016.
We know, you are very curious to
know more about this company and its
creator.
So, let us find out more about this
company, without further ado, from its
inventor Mr. Nitin Bajaj, Founder
and CEO, in an exclusive interview,
with Insights Success.
Please describe us about EasyLeadz
in detail.
Mr. E by EasyLeadz is helping sales
professionals, B2B marketers,
recruiters to connect with their
potential customers over phone calls
and scale their revenue. It is the easiest
way to find B2B contact numbers with
just one click. You can enrich any
business profile with direct mobile
numbers, which we call direct dials.
What made you venture into the
I have always been a salesperson, and
the biggest challenge I faced was to
find high-quality leads. We tried to
solve that problem for myself and other
sales professionals, and India was
lacking in good sales self-serve
products, so we found a gap there.
What kind of offerings do you
provide to your clients?
EasyLeadz helps business
professionals establish a fast and
genuine connection with their leads,
contacts, and candidates.
B2B engagement is based on trust. We
help you build that trust using simple
tools that allow you to enrich and
verify business profiles. Today, over
70,000 sales representatives,
recruitment managers, and marketers
transform how they engage with their
leads, contacts, and candidates using
Mr. E daily.
We are compatible with LinkedIn,
Crunchbase, Zaubacorp, Tofler,
Instafinancial and works on all
websites. Our customers range from
small and medium businesses to
enterprises, including AUDI, UBER,
Amazon, Salesforce, Upgrad,
The Easiest Way to Connect with Business Leads

Nitin Bajaj, the Founder, and the CEO
at EasyLeadz, is currently scaling
EasyLeadz and helping with new
products launching, Brand building,
Growth Marketing, Digital Marketing,
Strategic Partnerships, and more.
He started GetMyLooks in 2013 and
grew it up to 100 orders a day.
Then he started Sponsifyme in 2015
where he managed a team of 10 and
served over 100 clients, including
Pepsico, Zee Cinemas, OYO Rooms,
Rio Olympics, IIFA Awards.
Later he founded EasyLeadz in 2016.
He was also the Country Head for F6S
from 2017 to 2018. It is a global
community of over three million+
startup founders, VC ﬁrms and
Accelerators globally.
We aspire to be
in the resume
of every
sales/marketin
g professional
as a SKILL set
“
“
An Innovator and Inventor
Nitin Bajaj
Founder and CEO
Best Of 5 SaaS Companies To Watch!

most companies struggled with sales
during the pandemic, they relied on
tools like EasyLeadz to grow their
connectivity with decision-makers and
potential customers. Thus, we grew ten
times during the pandemic.
In fact, we launched our tool just three
months before the pandemic hit, and
since then, we have over 71,000
business users across the world using
our contact finder tool.
What would you like to advise the
young generation of entrepreneurs?
Be patient. Bootstrap as long as you
can. Try and create a highly
differentiated product, and you will
grow insanely afterward.
Where do you envision EasyLeadz to
be in the long run, and what are
your future goals? How do you plan
to embrace the changes happening in
your respective industry?
We aspire to be in the resume of every
sales/marketing professional as a
SKILL set. Like people say they know
how to use Microsoft office, we aspire
that all sales professionals will write
that they know how to use Mr. E tool.
B2B databases are a dynamic industry.
We have to keep developing tools that
can mine and provide more structured
information across people and
companies every day.
Our core strength is technology, and
we always have used that as an
advantage over other players in this
industry.
What is the current industrial
scenario of the industry you are
catering?
Recently our competitor Lusha became
a Unicorn. Another competitor got
listed on stock exchange Zoominfo,
having a valuation of more than 20
billion USD. So, the industry is
growing, and sales is a challenge for
every business. Thus, the market
potential is still unserved.
Microsoft, Boston Consulting Group,
AT Kearney, and many more.
What kind of challenges have you
faced while entering into the
industry you are catering?
We created various products. Many of
them were too early for the market, and
a lot of them could not pick up.
Eventually, we were successful with
Mr. E contact finder tool.
Creating a high-quality product that
mines databases every day and updates
them in real-time was a challenge in
itself. Especially in India, where digital
information is still at a nascent stage,
mining information scattered across
and making sense of it was a daunting
task.
How was EasyLeadz affected in these
pandemic times, and what were the
steps you took to curb the damages
while helping your clients and
maintaining the safety of your
employees?
We actually were lucky enough and
COVID-19 has been a boon for us. As

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