Digital transformation promises benefits like reduced costs and improved efficiency, but many organizations struggle to realize these benefits due to issues with technology adoption, inconsistent processes, and a lack of trust in new systems. To truly achieve results, digital transformation requires changes to both technology and behaviors within an organization's performance culture. Leaders must clearly communicate the strategy, define roles and responsibilities, and provide change management support to address issues like alarm fatigue or fears about new technologies. When implemented successfully through partnerships between technology and behaviors, digital transformation can deliver impressive cost savings through improvements like reduced project cycle times, increased uptime, and coordinated asset management.

1. advisian.com
Digital Transformation
Return on Innovation: The New ROI
Michael Dreiling
Chief Information Officer
Worley
Executive Speaker Series – Houston Petroleum Club

2. How many of you are pursuing digital transformation?
2
87% are thinking about
it, planning it, or are
currently underway
- FC Business Intelligence Ltd

3. The promise of digital transformation
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• Risk mitigation
• Reduced OpEx and downtime
• Reduced cost of drilling and completions
• Quicker production
- FC Business Intelligence Ltd

4. However……..Expectations are not being met
4
54% of leaders admit they
don’t have a clear vision
for transformation.
– Gartner

5. • Delivered and sustained
• Owned by organization
• Achieved by organizationResultsTechnology
Technology Yields Results….Right?
Advisian / 5
But if you’re not getting the desired results…….
Often we just add additional technology…………
Bigger Hammer Syndrome

6. • Fact based dialogue
• Team based vs. individual
• Embedded & ingrained
Technology
(systems, processes)
• Fact based dialogue
• Team based vs. individual
• Embedded & ingrained
Behaviors
• Delivered and sustained
• Owned by organization
• Achieved by organization
Results
Developing results within a performance culture requires
the partnership of technology and behaviors
Advisian / 6
Performance culture
But something gets in the way of all this amazing technology
It’s those carbon based life forms…
who will have to adopt the technology
Digital
Natives
Digital
Immigrants

7. Advisian / 7© Advisian
Digitization can change the way we work – but you must trust it
Behavior and culture are still blocking the effective utilization of technology.
Conditional probability of failure
The random failure zone
Most organizations use predictive
analytics to warn of failure and take
appropriate actions
The wear-out zone
But if the telemetry predicts no
failures, most organizations still go
ahead with planned maintenance
Do You Trust it here?
AND Trust it here

8. 8
Why do digital journeys often restart?
Photo licensed under CC BY-NC-ND
Inability to execute
Neglecting key stakeholders
Technology adoption issues
Underestimating the challenge
- FC Business Intelligence Ltd

9. Digitization highlights these operational challenges
9
• Inconsistent approach to critical equipment set-point thresholds
• Integration of control rooms and predictive surveillance analytics
• Limitations of debottlenecking initiatives
• Effectiveness of the remote operations management system
• Fear and lack of trust

10. Oversight on critical action points is lost in the data
Advisian / 10
• Unclear communication of digital strategy or intent of digitization
• Poorly defined Roles and Responsibilities between functional areas
• Lack of prioritization masks the truly critical alarms
Initially, all data points were highly
prioritized without understanding their
relative value – result was alarm overload

11. As data points expand, reactive behaviors make the situation worse
Advisian / 11
• Inconsistent approach to Threshold Setpoints
• Concern on technology impacting jobs
• Conflicting priorities on use of resources
(Business as Usual)
Converting alarms to
notifications overtaken by
additional critical alarms,
random changing of setpoints
& thresholds

12. Client quotes:
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• “Getting involved in digitization is a dead-end for our careers”
• “We are just looked as Alarm-bitches with no authority”
Frustration and panic descends:

13. Alarm rationalization initiative implemented to eliminate excess data points
Advisian / 13
• Clear communication &
sustained leadership
support
• Early adopter change
management
• Capturing and
sharing best
practices
Implementation of a management system
around digital remote operations that:
• Integration of data - single dashboard
• Defined valid alarms
• Standardized setpoints
• Established roles & responsibilities
Brought stakeholders together – Corp.
Engineering, Field Operations, IT,

14. Client quotes:
14
• “The new alarm system now helps us to prioritize our work and still get
to all our maintenance jobs”
• “We’re now able to handle the alarms and manage our wells, and even
add more production, without having to hire new people”
After behaviors and culture change management is implemented:

15. 15Photo licensed under CC BY-NC-ND
When Implemented Successfully –
Digital Transformation Cost Savings are Impressive
Reduced Capex Project Cycle Times
Higher return on capital
Prioritized Maintenance & Optimization
Increased uptime, fewer labor hours
Reduced Controllable Lifting Costs
Chemicals, spare parts, interventions
Coordinated Surveillance & Debottlenecking
Production, maintenance and reliability
33%
50%
50%
50%
Savings/
Improvements

16. Real digital solutions require trust, buy-in and leadership support
Advisian / 16
• Engineers and Platform Control Room Operators
working together to eliminate nuisance alarms
• Selection process with clear criteria for
well monitoring and control
• Create a pace to maintain
flow of work with risk-based
priorities in mind
• Quickly define who owns
what within Field and
Platform Control Rooms
• Aligned and managed
threshold, setpoint and alarm
management strategy
• Build a simple execution
control system, & focus
on completing the right
work at the right time.

17. The promise of digital transformation………….realized
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