Digital teams strategic direction

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The document outlines strategies for improving an organization's digital capabilities and processes. It discusses developing digital culture, re-engineering processes around digital tools, tracking activity more effectively, and focusing on outcomes rather than deliverables. Implementing multi-disciplinary teams and treating partners as extensions of the business are also recommended. The overall goal appears to be driving digital transformation and using data and metrics to add value.

9/8/2019Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk

Make work matter
Who do you serve?
Harness commander intent
Plan & achieve extraordinary goals
Drive direction & momentum
Focus on solutions, not blame
Get people to pay attention
9/8/2019Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk

Improve system
usage techniques
Learn & adopt new
digital ways of
working
Create new access
channels for
information exchange
Develop partnership
onboarding models
Re-engineer
processes around
digital tools
Embed digital culture
9/8/2019Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk

MIX
What are you working
on?
CAPACITY
Do you know if the
work can get done?
VELOCITY
Speed kills the
competition
QUALITY
Being sure you have
got the best work
ENGAGEMENT
Is there pride in the
quality of work?
9/8/2019Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk

Encourage
consumer-
centric
approach
Target
waste
reduction
Connect
investment
with
returned
value faster
Track
activity
more
effectively
9/8/2019Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk

employ human-
centred design
focus on
outcomes for
the business
rather than
deliverables
from a process
build for
continual
change
deliver value
early
build it
continually
9/8/2019Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk

work in multi-
disciplinary
teams across
the
organisation
treat
agencies &
partners as
an extension
of the
business
9/8/2019Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk

Know that data &
metrics are where
power lies digitally
Track the major
trends & place value
on trend
researchers
A user-centred
mentality is
fundamental – &
user experience
matters
Understand the
language &
descriptions of the
digital workplace
Realize that digital
transformation is as
much about process
simplification as it is
about grand visions
Understand that
integration trumps
functionality in the
digital world of work
Know that
demographic
changes must be
explored &
incorporated
9/8/2019Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk

Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk 9/8/2019
STRATEGY
ENGAGMENT
COMPLIANCE
TECHNOLOGY
IMPACT

Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk
9/8/2019

Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk 9/8/2019
Customer Intelligence Customer Relationships

Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk 9/8/2019
Management &
Governance
01
Staffing &
Resources
02
Monitoring,
Support,
Maintenance &
Development
03

Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk 9/8/2019
Traffic Content Infrastructure

Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk 9/8/2019
Value Services Value Capture Income from
Digital
Related Public-
Facing Activities

Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk 9/8/2019
Cultural
Trends
01
Key
Technologies
03
Social Media
& Digital
Services
04
Peers &
Rivals
05

Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk 9/8/2019
TRENDS OBJECTIVES REACH INFORMATION
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4. Make work matter Who do you serve? Harness commander intent Plan & achieve extraordinary goals Drive direction & momentum Focus on solutions, not blame Get people to pay attention 9/8/2019Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk

6. Improve system usage techniques Learn & adopt new digital ways of working Create new access channels for information exchange Develop partnership onboarding models Re-engineer processes around digital tools Embed digital culture 9/8/2019Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk

8. MIX What are you working on? CAPACITY Do you know if the work can get done? VELOCITY Speed kills the competition QUALITY Being sure you have got the best work ENGAGEMENT Is there pride in the quality of work? 9/8/2019Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk

10. Encourage consumer- centric approach Target waste reduction Connect investment with returned value faster Track activity more effectively 9/8/2019Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk

12. employ human- centred design focus on outcomes for the business rather than deliverables from a process build for continual change deliver value early build it continually 9/8/2019Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk

13. work in multi- disciplinary teams across the organisation treat agencies & partners as an extension of the business 9/8/2019Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk

14. Know that data & metrics are where power lies digitally Track the major trends & place value on trend researchers A user-centred mentality is fundamental – & user experience matters Understand the language & descriptions of the digital workplace Realize that digital transformation is as much about process simplification as it is about grand visions Understand that integration trumps functionality in the digital world of work Know that demographic changes must be explored & incorporated 9/8/2019Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk

17. Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk 9/8/2019 Systematic change program 01 Effort to change the brand experience 02 Comprehensive change 03 Transformative impact 04

18. Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk 9/8/2019 STRATEGY ENGAGMENT COMPLIANCE TECHNOLOGY IMPACT

21. Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk 9/8/2019 Customer Intelligence Customer Relationships

22. Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk 9/8/2019 Management & Governance 01 Staffing & Resources 02 Monitoring, Support, Maintenance & Development 03

24. Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk 9/8/2019 Value Services Value Capture Income from Digital Related Public- Facing Activities

25. Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk 9/8/2019 Cultural Trends 01 Key Technologies 03 Social Media & Digital Services 04 Peers & Rivals 05

26. Bran.D/Team_Strategic_Direction ©DotdDesigns www.TEAMSONLINELTD.co.uk 9/8/2019 TRENDS OBJECTIVES REACH INFORMATION TECHNOLOGY PROCESSES ENGAGE

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