2. Intro slide

4. Embracing the
data deluge
• Embedding analytics in our corporate culture
• Leveraging actionable insights for marketing leadership
• The measurement evolution

5. A brief history
of LinkedIn

6. 6
​LinkedIn’s mission
​Connect the world’s professionals
to make them more productive
and successful

7. The professional
profile of record
Connect all of the
world's professionals
Identity Knowledge
The definitive professional
publishing platform
Network

8. Resumé
Reputation

9. Evolution of LinkedIn..

10. Evolution of LinkedIn..

11. 7 million+
* 2014 member number as of September 30, 2014
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014*
32M
347M+
200K+
Professionals
join daily

12. 12
Hypergrowth

13. 13
Data

14. 14
Members first

15. Data Driven
University
• Prioritize efforts
• Communicate results
• Crack business problems
• Make speedy and high quality decisions

16. 16
Data Driven
University

17. 17
Democratization of Data

19. 19
Content Marketing
Score
Quantify the Influence
of Your Content
Marketing
Trending
Content
Supercharge your
strategy with topics
that matter most
The Dynamic Duo

20. Economic Graph

21. Where to from here?

22. ​Marketing
Solutions
​B2B Marketing
Accelerate
sales by
reaching the
right people
with helpful
content
throughout
the buying
process

23. 23
Onsite Display
Network Display
Sponsored Updates
Sponsored InMail
Lead Accelerator
Full-funnel analytics
& reporting
products that impact
every stage of your
funnel and get results
​Reach the right professionals wherever they travel
The Full Funnel

24. The Data Deluge:
LinkedIn’s Learnings
• DDU
• Insights to the frontlines!
• Democratization of Data
• Embrace the deluge