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1. Agency: Believe it or not
Client: Jumbo

2. The creative concept: In love with..
•From January to 14th of February
•Valentine’s day
•Age group: 18-24
•Single & In relationship
•Price Sensitive
Marketing Objective: Πωλήσεις για τα προϊόντα
του Άγιου Βαλεντίνου

3. Jumbo
Company background
To JUMBO είναι φτιαγμένο από χαρά, διασκέδαση κι
ανεμελιά! Με βασικό όχημα την αγάπη για παιχνίδι
και την ανάγκη για δημιουργικότητα, κερδίζει αμέσως
την αναγνώριση του κόσμου.
Brand Voice: Friendly, Playful, Warm, Simple

4. Competitive Analysis
Public.gr
778,257
Likes
260k
Followers
19.9k
Subscribers

5. Competitive Analysis
Public.gr
The Valentine Edition
https://www.public.gr/cat/dora/the-valentine-edition/
• 70/100 SEO SCORE

6. Jumbo Digital Assets
E-jumbo.gr/balentinos
466,936
Likes
65.6k
Followers
198k
Subscribers

7. Creative Concept

8. Creative Concept
#inlovewith

9. Marketing Strategies
1. Social Media Marketing (Facebook, Instagram
, YouTube)
2. Adv Campaigns (Google Search,SM Ads)
3. Influencer Marketing
#inlovewith

10. Social Media Marketing Strategy
#inlovewith

11. Social Media Marketing Strategy
#inlovewith

12. Social Media Marketing Strategy
#inlovewith

13. Adv Campaigns|Social Media
#inlovewith

14. Adv Campaigns|Google Ads
#inlovewith

15. Influencer Marketing Strategy
• Concept
• Couple concept
• Gift Ideas to each
other
• In love with your pet

16. Timeline Ads
Facebook Awareness
3-12/01
Facebook
Conversion
13/01-14/02
Google Search
3/01-14/02
Google Display
3/01-14/02

17. • Social Media Management tool:
Hootsuite
• Content production :Canva

18. Οι αμοιβές μας θα είναι 10% του συνολικού budget
δηλαδή 10.000€ και 5.000 για τα social media.
Believe it or not team:
Eleni
Ioanna
Konstantinos
Sofia
Sofia
Xrysa
Payments