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KnowCrunch- Digital & Social Media Strategy - Aegean - Team 2 (Thessaloniki)

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Knowcrunch

KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (Jan.’19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: https://rebrand.ly/knowcrunch_s

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WWW.SLIDEFOREST.COM 1 DIGITAL AND SOCIAL MEDIA STRATEGY
WWW.SLIDEFOREST.COM 2 Maria ZisopoulouKiki KarakizouVivi Vagiona THE LEAP TEAM Vassia Karamanli Thomi Varvouti Emmanouela Kampouri Giorgos Lianeris
WWW.SLIDEFOREST.COM 3 Target Audience Άνδρες-Γυναίκες 25-54 που ταξιδεύουν στο εξωτερικό Marketing Objectives Awareness & Conversions για πτήσεις εξωτερικού Budget 100.000€ Running Time 01/01/2020 – 31/12/2020 MARKETING BRIEF
WWW.SLIDEFOREST.COM 4 Creative Concept Ένα ταξίδι έχει ως απώτερο σκοπό να ξεφύγουμε από τη καθημερινότητα αναζητώντας νέες εμπειρίες, νέα επαγγελματικά ξεκινήματα, νέες οικογενειακές στιγμές. Η Aegean Airlines δεν είναι απλά ένα αεροπλάνο, είναι το μέσο για την υλοποίηση των στόχων σου. Είτε ...για την περιπέτεια ...για τις φιλοδοξίες ...για την οικογένεια Σε όλα αυτά #PetameMazi
WWW.SLIDEFOREST.COM 5
WWW.SLIDEFOREST.COM 6 “Backpackers” 25 - 34 Low budget travelers Nέα ενδιαφέροντα Ταξιδεύουν για την εμπειρία Nέοι στην αγορά εργασίας Φοιτητές Νέα ζευγάρια Εργατικό δυναμικό Τime matters Sophisticated Στοχευμένα ταξίδια Οικογενειάρχες Ασφάλεια & ποιότητα ταξιδιού Μεγαλύτερη οικονομική άνεση Βασικά κριτήρια η άνεση και η εξυπηρέτηση “Travel Baggers” 45 - 54 “ Suitcasers” 35 - 44
WWW.SLIDEFOREST.COM 7 FACTS Website SEO: o Υστερεί στα keywords o Πλεονασμός σε h2 κεφαλίδες o Ελλειπής image alt text o Αισθητή αναμονή στην φόρτωση Competion: o Ryanair o Viva o Airfast tickets o Skyscanner o Air tickets #PetameMazi
WWW.SLIDEFOREST.COM 8 Marketing Objective : Awareness Social Media Marketing Facebook Posts Instagram Posts Live marketing Organic
WWW.SLIDEFOREST.COM 9 Marketing Objective : Awareness Blog Creation Mobile Marketing Ενδεικτικά: o Τα 5 καλύτερα φεστιβάλ μουσικής της Ευρώπης o Ski και snowboard στην Αυστρία o Βερολίνο το νέο Τόκυο o Ένα τριήμερο στη Λισαβώνα o Wine, Pizza και Νάπολη Δημιουργία blog και ανάρτηση άρθρου εβδομαδιαίως Η προώθηση των άρθρων θα γίνεται οργανικά στα social media Organic
WWW.SLIDEFOREST.COM 10 Marketing Objective : Awareness API – eventbrite.com Organic
WWW.SLIDEFOREST.COM 11 Marketing Objective : Awareness Social Media Ads Facebook Posts Instagram Story Native Ads Σε travel blogs (greeknomads.com) Paid
WWW.SLIDEFOREST.COM 12 Marketing Objective : Awareness Google Display Ads Paid
WWW.SLIDEFOREST.COM 13 Marketing Objective : Conversions Affiliate Organic
WWW.SLIDEFOREST.COM 14 Marketing Objective : Conversions Mobile Messaging Newsletter Organic
WWW.SLIDEFOREST.COM 15 Marketing Objective : Conversions Social Media Αds Google Search Paid
WWW.SLIDEFOREST.COM 16 Marketing Objective : Conversions Influencers Paid
WWW.SLIDEFOREST.COM 17 Action Plan 1ος μήνας •Blog •Google Ads(S & D) •Social Marketing (YouTube) 3ος μήνας •Social Ads •Influencers •Affiliate •Google Ads (S) 9ος μήνας •Google Ads (S) •Social Marketing (YouTube) •Remarketing 10ος μήνας •Google Ads (S) •Social Marketing (YouTube) •Remarketing 11ος μήνας •Google Ads (S) •Remarketing
WWW.SLIDEFOREST.COM 18 Advertising Campaigns Awareness Duration: 3 μήνες Total budget: 1.800€ Video Views: 306,000 Facebook -video Instagram Sponsored Story/Facebook Feed Duration: 12 μήνες Total budget: 4.980€ Reach: 264,600 Google Display Ads Duration: 12 μήνες Total budget: 22.680€ Impressions: 252M Native Ads Total budget: 1.200€ Duration: 12 μήνες Total budget: 480€ Video Views: 384,000 Google Youtube
WWW.SLIDEFOREST.COM 19 Advertising Campaigns Conversions Duration: 9 μήνες Total budget: 9.900€ Est, Conversions: 35,100 Facebook –Instagram Posts Google Search Duration: 12 μήνες Total budget: 9.600€ Influencers Duration: 2 μήνες Total budget: 19.810€
WWW.SLIDEFOREST.COM 20 Budget
WWW.SLIDEFOREST.COM 21 Budget 21% 17% Production cost: 24.200 Management fee: 19.020 Media Spending: 70.440 62%
WWW.SLIDEFOREST.COM 22 Something extra
WWW.SLIDEFOREST.COM 23 California$126,9 42 Thank you

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