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DigitalPortfolio




Christopher Jagers
President, SlideRoom.com

2008 CAA Conference, Dallas TX
Thursday 9:30am - 11:30pm
DigitalPortfolio



  The Death of Slides.
  A slow death.




 “As of October 2004, Kodak no longer manufactures slide
 projectors. It is also increasingly difficult in some countries
 to locate photo processors who will process slide film.”
 Wikipedia (from Kodak’s website)
DigitalPortfolio



 The Online Explosion
 Digital is the new standard.




 Connect with the world:

                 - Web galleries   - PowerPoints
                 - Blogs           - Printed materials
                 - Email           - Online submissions
DigitalPortfolio



    What is Digital?
    The digit is the pixel.




   • Every picture is made of a finite number of pixels.
   • Each pixel is like a bucket of color.
   • More buckets of color means the more detail.
   • Your monitor has 72 pixels per inch.
DigitalPortfolio



       Resolution.
       Pixels are finite.




• You cannot add information (pixels) to the      original picture.
• Increasing size only pulls apart the original   pixels.
DigitalPortfolio



   More Resolution.
   PPI = pixels per inch
   DPI = dots per inch




   • Printers use dots instead of pixels.
   • These dots are CMYK.
   • Common print resolutions are 150       dpi and 300 dpi.
DigitalPortfolio



   Image Capture.
   Point and click.




 • Automatic mode is good for most cameras.
 • Mega-Pixel refers to millions of pixels in total surface   area.
   • 2000 x 3500 = 7 million pixels (7 mega-pixels).
DigitalPortfolio



   Image Import
   Cameras and Scanning




    Connect your camera to the computer and follow
    the on-screen the directions.
           •   Mac uses iPhoto.
           •   PC uses various programs
DigitalPortfolio



    iPhoto.
    Import and editing.




   Correcting photos is NOT dishonest, it is necessary.
    • Contrast/Brightness
    • Cropping
    • Sizing
    • Arranging




                                                            o
                                                             m
                                                          de
DigitalPortfolio



  Adobe Photoshop.
  The 3D image.




          3 demonstrations:
            • Basic editing tools.
            • Case study (artist)
            • Case study (invitation: for print)




                                                     o
                                                      m
                                                   de
DigitalPortfolio



    Format.
    Pack it within a container.




 Format is important because it determines where you
 can use your image.

 Examples: JPG | TIF | PDF | MOV | FLV
DigitalPortfolio



     Compression                 Heavy           Light
     Making files “lighter.”




  JPEG format makes the file size smaller by averaging the
  colors of adjacent pixels.
DigitalPortfolio


                                       Computer: JPEG @ 72 dpi

    Final Destination.                 Email: Under 1MB file size
    Print or Web?
                                       Press: TIFF or PDF @ 300 dpi




• Before “saving,” plan the final destination for the image.
• Achieving good image quality AND small file size is the goal.

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Digital Portfolio

  • 1. DigitalPortfolio Christopher Jagers President, SlideRoom.com 2008 CAA Conference, Dallas TX Thursday 9:30am - 11:30pm
  • 2. DigitalPortfolio The Death of Slides. A slow death. “As of October 2004, Kodak no longer manufactures slide projectors. It is also increasingly difficult in some countries to locate photo processors who will process slide film.” Wikipedia (from Kodak’s website)
  • 3. DigitalPortfolio The Online Explosion Digital is the new standard. Connect with the world: - Web galleries - PowerPoints - Blogs - Printed materials - Email - Online submissions
  • 4. DigitalPortfolio What is Digital? The digit is the pixel. • Every picture is made of a finite number of pixels. • Each pixel is like a bucket of color. • More buckets of color means the more detail. • Your monitor has 72 pixels per inch.
  • 5. DigitalPortfolio Resolution. Pixels are finite. • You cannot add information (pixels) to the original picture. • Increasing size only pulls apart the original pixels.
  • 6. DigitalPortfolio More Resolution. PPI = pixels per inch DPI = dots per inch • Printers use dots instead of pixels. • These dots are CMYK. • Common print resolutions are 150 dpi and 300 dpi.
  • 7. DigitalPortfolio Image Capture. Point and click. • Automatic mode is good for most cameras. • Mega-Pixel refers to millions of pixels in total surface area. • 2000 x 3500 = 7 million pixels (7 mega-pixels).
  • 8. DigitalPortfolio Image Import Cameras and Scanning Connect your camera to the computer and follow the on-screen the directions. • Mac uses iPhoto. • PC uses various programs
  • 9. DigitalPortfolio iPhoto. Import and editing. Correcting photos is NOT dishonest, it is necessary. • Contrast/Brightness • Cropping • Sizing • Arranging o m de
  • 10. DigitalPortfolio Adobe Photoshop. The 3D image. 3 demonstrations: • Basic editing tools. • Case study (artist) • Case study (invitation: for print) o m de
  • 11. DigitalPortfolio Format. Pack it within a container. Format is important because it determines where you can use your image. Examples: JPG | TIF | PDF | MOV | FLV
  • 12. DigitalPortfolio Compression Heavy Light Making files “lighter.” JPEG format makes the file size smaller by averaging the colors of adjacent pixels.
  • 13. DigitalPortfolio Computer: JPEG @ 72 dpi Final Destination. Email: Under 1MB file size Print or Web? Press: TIFF or PDF @ 300 dpi • Before “saving,” plan the final destination for the image. • Achieving good image quality AND small file size is the goal.