A brief overview of impact of Digital marketing and media on the minds of consumers and subsequent results - Case Analysis - Barack Obama - US Elections \'08
The Obama Campaign: 7 New Rules of ParticipationRahaf Harfoush
A presentation about how the Obama campaign helped define the 7 new rules of participation. Presented at Innotech and Voices that Matter Conference in 2008.
100 Campaign Tools for Political & Advocacy Campaigns | Political ConsultingShibam Sarbswa 🚀
100 Campaign Tools for Political & Advocacy Campaigns | Political Consulting
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The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
The digital age has created a whole new way to connect with voters. Social networking and viral videos are a few ways, and they aren’t the wave of the future for campaigns, they are the here and now.
The Obama Campaign: 7 New Rules of ParticipationRahaf Harfoush
A presentation about how the Obama campaign helped define the 7 new rules of participation. Presented at Innotech and Voices that Matter Conference in 2008.
100 Campaign Tools for Political & Advocacy Campaigns | Political ConsultingShibam Sarbswa 🚀
100 Campaign Tools for Political & Advocacy Campaigns | Political Consulting
For any Details: info@aylinglobal.in
Stay Tuned To us!! www.aylinglobal.in
We are Social, So LIKE-Follow-Subscribe Now
FB: https://www.facebook.com/AylinGlobal/
twitter: https://twitter.com/aylinglobal/
LinkedIn: https://www.linkedin.com/company-beta...
Instagram: https://www.instagram.com/aylinglobal/
Youtube: https://www.youtube.com/channel/UC0HAf49_O3gdSgXEdPJUCKw
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
The digital age has created a whole new way to connect with voters. Social networking and viral videos are a few ways, and they aren’t the wave of the future for campaigns, they are the here and now.
Iowa-based campaign manager Craig Schoenfeld serves as the president of CR3connect and principal of Prairie Lawn Consulting. Through the latter business, he handles government affairs and public relations consulting. Meanwhile, at CR3connect, Craig Schoenfeld of Iowa leads the state’s top lobby and advocacy firms specializing in informing the public about political events.
With any political campaign, voter contact is key to success. While voter communication is challenging, there are several methods and techniques that campaign managers and others can employ.
The first step to reaching out to voters is finding the best medium for target voters. Depending on the desired audience, campaigns may communicate online, via booklets, through television, or on social media. Certain mediums reach certain audiences more effectively. For instance, newspapers are not the most widespread medium anymore, but they are still useful for grassroots political campaigns or for older, more affluent voters.
Once the best mediums are found, the next focus is on wording the campaign communication properly. When talking to voters, any communication should be personal and highlight why a particular campaign is beneficial for a particular community. Hypothetically, if a voter base loves the environment, political communications should mention the environment.
At the same time, all communication should be formatted as a conversation. Make sure it uses personal pronouns and is positive and polite, as if someone is addressing voters in person and not through an advertisement or other form of contact.
So+mo 30 things 2 know sept 11 webinar pc final2Nancy Lane
30 Things U Need to Know About Social and Mobile…takeaways from the Social+Mobile event (Local Media Association/Borrell Associates/Local Search Association)
Go2Market has a great team of election strategists, campaign managers, booth-level and social media teams, influencers, and others. The political party management expert has been helping politicians and political parties in managing India’s elections and political campaigns.
Go2Market has a great team of election strategists, campaign managers, booth-level and social media teams, influencers, and others. The political party management expert has been helping politicians and political parties in managing India’s elections and political campaigns.
ACT Chesapeake Chapter TDM Workshop 12/10: Sparking EngagementJ Grant Mizell
Presentation given 12/1/10 to the attendees at ACT Chesapeake Chapter's TDM Workshop.
PPT Deck gives examples and incites audience participation on three levels: 1) Traditional Media with a Twist; 2) New Media Engagement; and 3) Shift to Mobile.
Social media presents real estate agents with the opportunity to build reach and relationships, generate referrals and increase loyalty. This presentation focuses on seven steps every agent can take to get started.
Western Wake Real Estate Professionals PresentationBobby Carroll
While many real estate professionals have taken the plunge in to social media marketing many are sitting on the sidelines wondering if it really works or is it a monumental waste of time. Consumers are talking about real estate and real estate professionals. The question is are you listening to see if home buyers and sellers are going "wall to wall" with their Facebook friends chatting about you or the market? Watch this presentation see why you can longer afford to sit on the sidelines of social media. It's time you listened, connected and engaged with your audience!
EBAT Media is A Social media management company focusing on managing the social profile of organizations & personalities.We design a social media strategies tailor-made for YOU. We are based in Botswana, Africa.
The New PR: Integration Strategies That WorkCision
Social marketing, native advertising, content marketing and brand journalism are fueling radical changes in communication. To succeed, PR pros need a truly integrated strategy.
Eddy Yansen rediscover election techniques and strategies to use facebook & social media as campaign channels. This case study is about Obama's social media strategies on US Election 2008 & 2012.
Iowa-based campaign manager Craig Schoenfeld serves as the president of CR3connect and principal of Prairie Lawn Consulting. Through the latter business, he handles government affairs and public relations consulting. Meanwhile, at CR3connect, Craig Schoenfeld of Iowa leads the state’s top lobby and advocacy firms specializing in informing the public about political events.
With any political campaign, voter contact is key to success. While voter communication is challenging, there are several methods and techniques that campaign managers and others can employ.
The first step to reaching out to voters is finding the best medium for target voters. Depending on the desired audience, campaigns may communicate online, via booklets, through television, or on social media. Certain mediums reach certain audiences more effectively. For instance, newspapers are not the most widespread medium anymore, but they are still useful for grassroots political campaigns or for older, more affluent voters.
Once the best mediums are found, the next focus is on wording the campaign communication properly. When talking to voters, any communication should be personal and highlight why a particular campaign is beneficial for a particular community. Hypothetically, if a voter base loves the environment, political communications should mention the environment.
At the same time, all communication should be formatted as a conversation. Make sure it uses personal pronouns and is positive and polite, as if someone is addressing voters in person and not through an advertisement or other form of contact.
So+mo 30 things 2 know sept 11 webinar pc final2Nancy Lane
30 Things U Need to Know About Social and Mobile…takeaways from the Social+Mobile event (Local Media Association/Borrell Associates/Local Search Association)
Go2Market has a great team of election strategists, campaign managers, booth-level and social media teams, influencers, and others. The political party management expert has been helping politicians and political parties in managing India’s elections and political campaigns.
Go2Market has a great team of election strategists, campaign managers, booth-level and social media teams, influencers, and others. The political party management expert has been helping politicians and political parties in managing India’s elections and political campaigns.
ACT Chesapeake Chapter TDM Workshop 12/10: Sparking EngagementJ Grant Mizell
Presentation given 12/1/10 to the attendees at ACT Chesapeake Chapter's TDM Workshop.
PPT Deck gives examples and incites audience participation on three levels: 1) Traditional Media with a Twist; 2) New Media Engagement; and 3) Shift to Mobile.
Social media presents real estate agents with the opportunity to build reach and relationships, generate referrals and increase loyalty. This presentation focuses on seven steps every agent can take to get started.
Western Wake Real Estate Professionals PresentationBobby Carroll
While many real estate professionals have taken the plunge in to social media marketing many are sitting on the sidelines wondering if it really works or is it a monumental waste of time. Consumers are talking about real estate and real estate professionals. The question is are you listening to see if home buyers and sellers are going "wall to wall" with their Facebook friends chatting about you or the market? Watch this presentation see why you can longer afford to sit on the sidelines of social media. It's time you listened, connected and engaged with your audience!
EBAT Media is A Social media management company focusing on managing the social profile of organizations & personalities.We design a social media strategies tailor-made for YOU. We are based in Botswana, Africa.
The New PR: Integration Strategies That WorkCision
Social marketing, native advertising, content marketing and brand journalism are fueling radical changes in communication. To succeed, PR pros need a truly integrated strategy.
Eddy Yansen rediscover election techniques and strategies to use facebook & social media as campaign channels. This case study is about Obama's social media strategies on US Election 2008 & 2012.
Pemuda, Pemilih Pemula dan Pemilu 2014 (Data riset politik pemuda millenial I...Dr muhammad faisal MSi
Slide ini merupakan hasil penelusuran penulis di dunia riset kultur, sikap, opini dan perilaku pemuda millenial Indonesia sejak tahun 2008. Pahami bagaimana anak muda millenial Indonesia memahami dan menginterpretasi jagad politik nasional dan pentingnya peran mereka pada pemilu 2014
To understand the younger generation in Indonesia, now required a more in-depth understanding of generational theory. Conception of archetypes introduce by Jung that empashize collective consciousness is needed more than ever to peel the difference between the three unique generations which are generation x, generation y, and z generation. this Insight slide is an attempt to provide an overview of psychographic differences between young generations in Indonesia.
Obama - Best Integrated Marketing Communications Campaign in 2008Lance Shields
This is a term paper written for a MBA marketing class. I wholeheartedly and without hesitation nominate the campaign of presidential candidate Barack Obama for best integrated marketing communications campaign in 2008. On first consideration for this paper, choosing a company or product for best IMC campaign made sense. But in 2008, an underdog brand, an African-American, a first-term Democratic senator, and a politician chosen as most liberal in Congress at a time when rightwing politics reigned, Obama ignited the country and won the election with what I believe was the best communications campaign of the year and possibly one of the best political campaigns in U.S. history. And like any powerful brand, this paper will attempt to show through the one-third principle approach how Obama’s campaign succeeded to win the minds and hearts of Americans.
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Rohit Bhargava
A presentation originally created in 2006, and updated in 2014 with 8 NEW SLIDES and tips on how to promote, market and distribute your content marketing online.
Obama has already succeeded in changing the way strategists think about engineering electoral victory. But, the lessons learned from his campaign won’t just be applied to future elections. Nor will they be limited to governing how the president relates to the American people. By combining social media and micro-targeting in the manner that it did, the campaign revealed force multipliers that are already being adopted by advocacy groups pushing their own issue agendas.
The is the extended case study of the Barack Obama campaign.
This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam.
The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor's story.
All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.
If you are inspired by this story, you will probably also like our blog: http://www.ViralBlog.com
All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!
The is the extended case study of the Barack Obama campaign.
This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam.
The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor\'s story.
All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.
If you are inspired by this story, you will probably also like our blog: http://www.ViralBlog.com
All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!
Role of Advertising in the 2008 U.S. Presidential Campaigns
Evan Tracey – President,
TNS Media Intelligence/Campaign Media Analysis Group
The Advertising Research Foundation
This presentation explains the reason behind the success of Obama in winning the second term.It talks about how social media can be fully utilized to promote a product or a service.
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
Presentation on grassroots and communications lessons that can be learned from Obama's social media program, as presented at the 2009 Public Affairs Council Grassroots Conference.
The digital age has created a whole new way to connect with voters. Social networking and viral videos are a few ways, and they aren’t the wave of the future for campaigns, they are the here and now.
31. Steven Rosenblatt, VP of Quattro’s Ad Sales said: “ Obama campaign members were pretty savvy..., and had a pretty good understanding of mobile ad space. With the right media strategy, they knew what they are talking about. Similar services were offered to the McCain camp, but they were not interested. When you are doing this, you talk to both campaigns, and they chose not to do mobile advertising. I believe they didn’t do it at all.” On Democrats Vs. Republicans: