Enabling technologies in government social media-oph-april2011Threesides Marketing
This presentation was made at the Enabling Technologies Government Communications Meeting in Canberra in April. The brief was for 30 mins of thinking around social media for government. The asnwers was thinking about measurement, engagement, participation and evaluation. Oh and some ninjas thrown in too.
Closing the Infrastructure Gap for NonprofitsMargaux Pagan
The Chicago School of Data hosted sessions related to supporting the nonprofit and social sector through leveraging technology. Margaux Pagan presented on a panel to discuss "Closing the Infrastructure Gap for Nonprofits" sharing insight for using data to support the functions of fundraising, programs, and operations.
Sleeping Giants: Digital Awakens TV and MediaRazorfish
Sleeping Giants: Digital Awakens TV and Media
Television has looked pretty much the same since its inception in the early 40s, give or take a few rabbit ears and a hundred pounds. But, the revolution has already begun. Recently Razorfish has been doing some significant research on the importance television plays in our lives, and what we think the fundamental shift that is taking place in TV and media, in general, will mean for advertising and marketers. As a digital agency, you might expect us to forecast the death of TV (and :30 spots), but you'd be wrong. We think TV's DNA will be alive and well, you just might not recognize it from how it looks today, and this digital impact will have major implications, not just for TV, but for media as a whole: technology, content development, distribution, advertising and brands.
Influence Marketing and Native AdvertisingDragan Varagic
What are the origins and motivations behind the Influence Marketing, and how it is used for more and more popular Native Advertising? These issues are described in the context of Balkan's blogosphere.
Digiday Brand Conference: Workshop with Nielsen: Leveraging Reach and Resonan...Digiday
Using real customer case studies, Nielsen will demonstrate how using audience and viewability data in conjunction with brand lift data can improve ROI.
Speaker: Randall Beard, global head of advertiser solutions, The Nielsen Company
Enabling technologies in government social media-oph-april2011Threesides Marketing
This presentation was made at the Enabling Technologies Government Communications Meeting in Canberra in April. The brief was for 30 mins of thinking around social media for government. The asnwers was thinking about measurement, engagement, participation and evaluation. Oh and some ninjas thrown in too.
Closing the Infrastructure Gap for NonprofitsMargaux Pagan
The Chicago School of Data hosted sessions related to supporting the nonprofit and social sector through leveraging technology. Margaux Pagan presented on a panel to discuss "Closing the Infrastructure Gap for Nonprofits" sharing insight for using data to support the functions of fundraising, programs, and operations.
Sleeping Giants: Digital Awakens TV and MediaRazorfish
Sleeping Giants: Digital Awakens TV and Media
Television has looked pretty much the same since its inception in the early 40s, give or take a few rabbit ears and a hundred pounds. But, the revolution has already begun. Recently Razorfish has been doing some significant research on the importance television plays in our lives, and what we think the fundamental shift that is taking place in TV and media, in general, will mean for advertising and marketers. As a digital agency, you might expect us to forecast the death of TV (and :30 spots), but you'd be wrong. We think TV's DNA will be alive and well, you just might not recognize it from how it looks today, and this digital impact will have major implications, not just for TV, but for media as a whole: technology, content development, distribution, advertising and brands.
Influence Marketing and Native AdvertisingDragan Varagic
What are the origins and motivations behind the Influence Marketing, and how it is used for more and more popular Native Advertising? These issues are described in the context of Balkan's blogosphere.
Digiday Brand Conference: Workshop with Nielsen: Leveraging Reach and Resonan...Digiday
Using real customer case studies, Nielsen will demonstrate how using audience and viewability data in conjunction with brand lift data can improve ROI.
Speaker: Randall Beard, global head of advertiser solutions, The Nielsen Company
DTC National - Rx TV Advertising Holy Grail - Measure, Validate and Optimize ...TRAglobal
At The DTC National Conference, Fariba Zamaniyan of TRA and Kristy Branco, Ph.D. of Sunovion co-presented a case study about how TRA and its partner IMS Health leveraged single-source, naturally occurring TV exposure and aggregated and anonymized patient level data to validate and provide empirical intelligence to support Sunovion’s media efficiency efforts for this blockbuster brand.
Specific Media TVAS Breakfast Event - Nielsen sectionSpecificMediaUK
Specific Media and Nielsen held a breakfast event for our clients where cross media advertising was discussed and promoted. The morning allowed us to shed some light on our exciting new TV Audience Segments project. Here are the slides that were presented on the day.
Lectura objetiva del spot de coca cola -siente el sabor-Ángel Encinas
Esta es la primera parte (de dos) de la lectura integral del spot central de la campaña de Coca-Cola de 2016.
El spot se puede ver aquí: https://youtu.be/_daJc2LWZs4
La versión escrita y en vídeo, así como el resto de elementos del proyecto "Destripando Coca-Cola" se pueden ver en esta página: http://noesunamanzana.wikispaces.com/DESTRIPANDO+COCA-COLA
Beyond Direct Response: How to Measure Success in Programmatic BrandingDigiday
Programmatic buying presents many opportunities for brands including increased scale, efficiency, control, and precision. To date, programmatic has been widely adopted across direct response campaigns, but the tide is shifting and brand dollars are beginning to activate against programmatic channels. Questions around transparency and effectiveness still remain.
Join Andrew S. Feigenson, managing director of digital at Nielsen, as we uncover brand measurement best practices to help both buyers and sellers extract maximum value from programmatic.
Segunda parte de 2 sobre los elementos básicos a tener en cuenta en la lectura objetiva de un spot.
Las plantillas para su desarrollo por escrito se pueden ver en esta página: http://noesunamanzana.wikispaces.com/GUIONES+DE+LECTURA
Esta presentación se ha desarrollado aplicándola al spot de Coca-Cola "Siente el sabor" de la campaña de 2016 en esta otra presentación: http://www.slideshare.net/angelbernalt/lectura-subjetiva-del-spot-de-coca-cola-siente-el-sabor
Behind the Brand: 30 Influencers that Drive Social for the Brands We LoveLeadtail
The concept of “influence” has rapidly found its way into most marketing programs and industry dialogue. On the heels of my book Human to Human, we decided to embark on a different type of influence research project.
Leadtail and Pure Matter partnered to transcend the world of lists and rankings, in order to define new engagement styles that tell us more about the humans behind the influence.
Paid Media can and should be used to target people at every stage of the marketing funnel. This slide deck from The Inbounder in Valencia looks at strategies for each of the stages.
Modern Enterprise Service Management: Which Vendor is Right for Your Business?EasyVista
In tomorrow’s “Everything-as-a-Service World” there will not be a one-size-fits-all approach to selecting the best service management partners for your business. What’s just right for you might be completely wrong for someone else. What is certain is that choosing tomorrow’s ITSM platform based on yesterday’s requirements is a recipe for disaster. So what should you be planning for and who should you be considering?
Pink Elephant’s George Spalding dives into some of the trends shaping the industry. Joining him is Dennis Callaghan, Senior Enterprise Software Analyst with 451 Research, who reviews the current vendor landscape and highlights the “best fit” based on business needs.
Topics discussed:
- “SaaS or On Premise?” – the advantages to both, and to choice
- Vendor/Client “Culture Match” – the importance of find the right strategic fit runs deeper than just the technology
- Best of Breed vs. All-in-One” – understanding the pro’s and con’s
- “Customize vs. Vanilla Install” – what’s preferred, and what’s realistic
- “Future Proof” – a checklist to ensure long term success, not just short term gain
This webinar concludes with Russel Jesski, IT Director with FCCI Insurance. Russel will share the process his firm went through, and why they chose to partner with EasyVista.
For the full webinar replay on this topic, please watch the accompanying YouTube video.
Game Ecosystems - Business Model Innovation in the Digital Entertainment Sect...Vili Lehdonvirta
Slides of the presentation I gave at the World Bank/infoDev Training Program on Innovation Policy for ICT @ Aalto University 7 June 2012
Thanks to KooPee Hiltunen and Neogames for the figures!
Impact of Digital Revolution on Ad AgenciesSaneel Radia
I was asked to present on "the impact of digital on advertising agencies" to an NYU Stern School of Business EMBA class in July 2010.
I was specifically asked about how Media Design as an idea (my personal Berlin School of Creative Leadership thesis) fits into this impact.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
DTC National - Rx TV Advertising Holy Grail - Measure, Validate and Optimize ...TRAglobal
At The DTC National Conference, Fariba Zamaniyan of TRA and Kristy Branco, Ph.D. of Sunovion co-presented a case study about how TRA and its partner IMS Health leveraged single-source, naturally occurring TV exposure and aggregated and anonymized patient level data to validate and provide empirical intelligence to support Sunovion’s media efficiency efforts for this blockbuster brand.
Specific Media TVAS Breakfast Event - Nielsen sectionSpecificMediaUK
Specific Media and Nielsen held a breakfast event for our clients where cross media advertising was discussed and promoted. The morning allowed us to shed some light on our exciting new TV Audience Segments project. Here are the slides that were presented on the day.
Lectura objetiva del spot de coca cola -siente el sabor-Ángel Encinas
Esta es la primera parte (de dos) de la lectura integral del spot central de la campaña de Coca-Cola de 2016.
El spot se puede ver aquí: https://youtu.be/_daJc2LWZs4
La versión escrita y en vídeo, así como el resto de elementos del proyecto "Destripando Coca-Cola" se pueden ver en esta página: http://noesunamanzana.wikispaces.com/DESTRIPANDO+COCA-COLA
Beyond Direct Response: How to Measure Success in Programmatic BrandingDigiday
Programmatic buying presents many opportunities for brands including increased scale, efficiency, control, and precision. To date, programmatic has been widely adopted across direct response campaigns, but the tide is shifting and brand dollars are beginning to activate against programmatic channels. Questions around transparency and effectiveness still remain.
Join Andrew S. Feigenson, managing director of digital at Nielsen, as we uncover brand measurement best practices to help both buyers and sellers extract maximum value from programmatic.
Segunda parte de 2 sobre los elementos básicos a tener en cuenta en la lectura objetiva de un spot.
Las plantillas para su desarrollo por escrito se pueden ver en esta página: http://noesunamanzana.wikispaces.com/GUIONES+DE+LECTURA
Esta presentación se ha desarrollado aplicándola al spot de Coca-Cola "Siente el sabor" de la campaña de 2016 en esta otra presentación: http://www.slideshare.net/angelbernalt/lectura-subjetiva-del-spot-de-coca-cola-siente-el-sabor
Behind the Brand: 30 Influencers that Drive Social for the Brands We LoveLeadtail
The concept of “influence” has rapidly found its way into most marketing programs and industry dialogue. On the heels of my book Human to Human, we decided to embark on a different type of influence research project.
Leadtail and Pure Matter partnered to transcend the world of lists and rankings, in order to define new engagement styles that tell us more about the humans behind the influence.
Paid Media can and should be used to target people at every stage of the marketing funnel. This slide deck from The Inbounder in Valencia looks at strategies for each of the stages.
Modern Enterprise Service Management: Which Vendor is Right for Your Business?EasyVista
In tomorrow’s “Everything-as-a-Service World” there will not be a one-size-fits-all approach to selecting the best service management partners for your business. What’s just right for you might be completely wrong for someone else. What is certain is that choosing tomorrow’s ITSM platform based on yesterday’s requirements is a recipe for disaster. So what should you be planning for and who should you be considering?
Pink Elephant’s George Spalding dives into some of the trends shaping the industry. Joining him is Dennis Callaghan, Senior Enterprise Software Analyst with 451 Research, who reviews the current vendor landscape and highlights the “best fit” based on business needs.
Topics discussed:
- “SaaS or On Premise?” – the advantages to both, and to choice
- Vendor/Client “Culture Match” – the importance of find the right strategic fit runs deeper than just the technology
- Best of Breed vs. All-in-One” – understanding the pro’s and con’s
- “Customize vs. Vanilla Install” – what’s preferred, and what’s realistic
- “Future Proof” – a checklist to ensure long term success, not just short term gain
This webinar concludes with Russel Jesski, IT Director with FCCI Insurance. Russel will share the process his firm went through, and why they chose to partner with EasyVista.
For the full webinar replay on this topic, please watch the accompanying YouTube video.
Game Ecosystems - Business Model Innovation in the Digital Entertainment Sect...Vili Lehdonvirta
Slides of the presentation I gave at the World Bank/infoDev Training Program on Innovation Policy for ICT @ Aalto University 7 June 2012
Thanks to KooPee Hiltunen and Neogames for the figures!
Impact of Digital Revolution on Ad AgenciesSaneel Radia
I was asked to present on "the impact of digital on advertising agencies" to an NYU Stern School of Business EMBA class in July 2010.
I was specifically asked about how Media Design as an idea (my personal Berlin School of Creative Leadership thesis) fits into this impact.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.