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LÖNSAM
HAR DU
EN ...   WEBB?
VA?
HUR MENAR DU?
( (B x MU x M) - WK)
         R=
                                    KPI
SÅ HÄR         R = Resultat         WK = Webbkostnad
MENAR          B = Besökare
               MU = Måluppfyllnad
                                    KPI = Key Performance Indicator.
                                    M = Målvärden
VI...
FLER BESÖKARE
            FLER LEADS
            FLER AFFÄRER
STEG 1:     FLER BOKNINGAR
DEFINIERA
DINA MÅL    FLER SAMTAL
STEG 2:
DEFINIERA
MÅLGRUPPEN
SEO



                     AD WORDS




                                                              SOCIAL MEDIA




STEG 3:
SAMLA IHOP                NEWSLETTER




MÅLGRUPPEN
                              R
                            TE




                                               O
                          ET




                                             SE
             AD                                          IA


                        SL
                  W                                    ED


                       W
                   OR                               L M


                     NE
                     DS                           IA
                                               SOC
R
                            TE




                                    O
                          ET




                                  SE
             AD                               IA




                        SL
                  W                         ED




                       W
                   OR                      M
                                        AL




                     NE
                     DS               CI
                                    SO




                                                   KONVERTERA
                                                   BESÖKARE
                                                   TILL RESULTAT

STEG 4:
KONVERTERA
www.skiferie.visitsweden.com




               ÖKADE MÅL:
EXEMPEL:       OKT 10         OKT 11          OKT 12
KONVERTERING   2 277          3 302 (+ 45%)   4 424 (+ 34%)
ETT NYTT SÄTT ATT TÄNKA
             Budget » ROI
             Data » Insikt
            Gissa » Empiri
         Leverantör » Partner
    Snygg webb » Snygga resultat
              Push » Pull
KONTAKTA OSS GÄRNA
       Fredrik Ardmar
       Telefon: 0735 - 17 91 32
       E-post: fredrik@resultify.se


       Liselott Lading
       Telefon: 0702 - 77 21 73
       E-post: liselott@resultify.se

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  • 3. ( (B x MU x M) - WK) R= KPI SÅ HÄR R = Resultat WK = Webbkostnad MENAR B = Besökare MU = Måluppfyllnad KPI = Key Performance Indicator. M = Målvärden VI...
  • 4. FLER BESÖKARE FLER LEADS FLER AFFÄRER STEG 1: FLER BOKNINGAR DEFINIERA DINA MÅL FLER SAMTAL
  • 6. SEO AD WORDS SOCIAL MEDIA STEG 3: SAMLA IHOP NEWSLETTER MÅLGRUPPEN R TE O ET SE AD IA SL W ED W OR L M NE DS IA SOC
  • 7. R TE O ET SE AD IA SL W ED W OR M AL NE DS CI SO KONVERTERA BESÖKARE TILL RESULTAT STEG 4: KONVERTERA
  • 8. www.skiferie.visitsweden.com ÖKADE MÅL: EXEMPEL: OKT 10 OKT 11 OKT 12 KONVERTERING 2 277 3 302 (+ 45%) 4 424 (+ 34%)
  • 9. ETT NYTT SÄTT ATT TÄNKA Budget » ROI Data » Insikt Gissa » Empiri Leverantör » Partner Snygg webb » Snygga resultat Push » Pull
  • 10. KONTAKTA OSS GÄRNA Fredrik Ardmar Telefon: 0735 - 17 91 32 E-post: fredrik@resultify.se Liselott Lading Telefon: 0702 - 77 21 73 E-post: liselott@resultify.se