School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.

1. Search engine optimization(SEO)
*How search engine woks…?
Search engine works in three simple step they are following:-
1)Crawler
2)Indexing
3)ranking
*SEO devided into two parts:-
1) White Hat SEO
2) Black Hat SEO

2. • Some techniques of Black hat SEO
1) Clocking
2) Content hidding
3) Doorway pages
4) Keyword stuffing
5) Duplicate content/copied content
URL- uniform resource locator

3. • What are the types of keyword…?
1) Generic keyword:-
like as. Car,Bottel,fan
2) short tail keyword:-
like as. Maruti car, ASUS laptop
3) long tail keyword:-
like as. Maruti car showroom in pune
4) seasonal keyword:-
like as. Summer camp, rainy season,winter clothing

4. • Keyword density:-
keyword density should be 2% to 3%.
formula= Total keywords/total words of content*100
SERP stands for:- search engine result pages

5. On page optimization
• Meta Tag Optimization
• Title Tag Optimization
• Discription Tag Optimization
*Keyword proximity:- it means between word
ex.-
There are to many cleaning products in pune