Digital marketing involves using digital channels like websites, social media, mobile apps, and email to communicate the right message to the right audience. It is a fast-changing field as people now get information online rather than traditional media like newspapers or TV. Digital strategies include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, mobile marketing, and more. Success relies on understanding audience insights like how most consumers now research online before purchases.

1. Digital Marketing
what is all about

2. ButWhat is Marketing?

3. Marketing is NOT
Advertising

4. Marketing is NOT
Promotions

5. Marketing is all
about
communicating
Right message to
Right people using
Right channel

6. Marketing is changing FAST

8. Gone
are the days
WHEN…

9. Yellow Pages
were the
search engine

10. TV
was
YouTube

11. Magazines
were
Blogs

12. Newspaper
Ads are
almost GONE

13. A world of CRAZY shoppers

14. Insights

15. 91% consumers
check emails
daily

16. Over 70% of
individuals conduct
research online
before making a
buying decision

17. Digital
Marketing
spend is
increasing

18. What is Digital Marketing

19. Digital Marketing
is all about using
digital platforms,
like websites,
blogs, social media
& mobile marketing
to reach target
audience

20. UX
SEO
PPC
SMM
Email
Display

22. Over of 40% of
website
visitors are
browsing
through
mobileWeb Design

23. Responsive design
Mobile version
Mobile App

25. 269 billion
emails were
sent and
received each
day
Email Marketing

26. Segmentation
Personalization
Automation

28. 6 out of 10
people would
rather watch
online video
than live TV
YouTube

29. Create fun, interesting, useful
content forYoutube
the No2 search engine in the
world

31. 90% gen Y (‘77-’95)
77% gen X (‘65-’76)
48% baby
boomers (‘46-’64)
Social Media
Users by gen

32. Connect with your audience
Target based on location,
gender, age etc
Ads, ads & ads

34. 33% click on first
result
SEO

35. Optimized website to “rank”
higher in search engine results

37. Websites that blog
have 434% more
indexed pages
Blogging

38. Content is KING

40. The display
network reaches
90% of global
internet users
Display Ads

41. Advertising on websites, apps,
social media through banners

43. Google search ad
spending grew
23%
PPC

44. Pay Per Click
Keywords
Search engine

46. 96% leave the
website without
buying
Retargeting

47. Target your bounced traffic

49. 80% of buyers say
a word-of-mouth
referral boosts
trust with a
business
Affiliate

50. Paying commission to an
external website for traffic or
sales generated from it’s
referrals

52. Success Metrics

53. Questions?

54. Thank you!
Christiana Fass