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Jaypee group


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Jaypee group

  1. 1. Overview…• Company Profile• Introduction to holistic marketing concept• Internal Marketing• Integrated Marketing• Promotional Marketing• Relationship Marketing
  2. 2. Company Profile• Shri. Jaiprakash Gaur, Founder Chairman of Jaiprakash AssociatesLimited after acquiring a Diploma in Civil Engineering in 1950branched off on his own, to start as a civil contractor in 1958, groupis the 3rd largest cement producer in the country.• The Group is a diversified infrastructure conglomerate with businessinterests in Engineering & Construction, Power, Cement, Real Estate,Hospitality, Expressways, Sports & Education (not-for-profit).• Vision: “As a group, we are committed to strategic businessdevelopment in infrastructure, as the key to nation building in the21st century. We aim to achieve perfection in everything weundertake with a commitment to excel. It is the determination totransform every challenge into opportunity; to seize everyopportunity to ensure growth and to grow with a human face.”
  3. 3. Holistic Marketing Concept
  4. 4. Internal MarketingMarketingDepartmentSeniorManagementOtherDepartments
  5. 5. IntegratedMarketingCommunicationsProducts &ServicesChannels
  6. 6. PerformanceMerketingEnvironmentSalesRevenueLegalSocial &Ethical
  7. 7. RelationshipMarketingCustomers EmployeesMarketingPartnersMembers offinancialcommunity