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Social Media For Realtors


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The world of Social Media and Social Networking can bring huge upsides for those Realtors looking at doing something big. SocMed provides an opportunity for the regular Realtor to make a difference in someone's life, provide valuable information and increase their client base.

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Social Media For Realtors

  1. 1. Stuart R. Crawford 403.775.2205 [email_address] So many Realtors do the same ole thing. Make 2010 your year to do something different. Social Media for Realtors
  2. 2. First off...the way people find us
  3. 3. ''One thing to be careful as a Realtor playing in the social media field. Do it like you mean it!! You cannot do it halfway or that is worse than not participating at all.'' Chris Hill
  4. 4. Knowing the differences <ul><li>What is the difference between social networking and social media? </li></ul><ul><ul><li>Social Networking = the art of relationships </li></ul></ul><ul><ul><li>Social Media = the tools you use to create your works of art </li></ul></ul>
  5. 5. Why Social Media? <ul><li>Contrary to popular belief – social media/networking in not free, but it can be nearly free </li></ul><ul><li>Allows you to be found online and viewed as the “person in the know” </li></ul><ul><li>People are changing how they look for information today </li></ul>
  6. 6. Social Networking is... <ul><li>Social Networking </li></ul><ul><ul><li>The art of you connecting with buyers and sellers </li></ul></ul><ul><ul><li>The art of you creating long term relationships </li></ul></ul><ul><ul><li>The art of you connecting, working and maturing healthy business relations </li></ul></ul><ul><ul><li>The art of you providing a memorable experience with others </li></ul></ul>
  7. 7. Social Media is... <ul><li>Social Media is: </li></ul><ul><ul><li>A way to connect you with sellers </li></ul></ul><ul><ul><li>A way to connect you with buyers </li></ul></ul><ul><ul><li>A vehicle for you to connect your sellers with your buyers </li></ul></ul><ul><li>Social Media allows you to: </li></ul><ul><ul><li>Provide value to those who you serve </li></ul></ul><ul><ul><li>Offer guidance, tips, and general information </li></ul></ul>
  8. 8. Social Media is not... <ul><li>A place for you just to list your properties, homes or whatever else you are selling </li></ul><ul><li>A place where you boast about how well you are doing </li></ul><ul><li>A place for you to toot your own horn </li></ul>
  9. 9. What is your plan? <ul><li>What are your goals for 2010? </li></ul><ul><li>What are your strengths? </li></ul><ul><li>What are your weaknesses? </li></ul><ul><li>What do you want to improve? </li></ul><ul><li>How do you see Social Media helping you? </li></ul>
  10. 10. Your Social Networking must be planned <ul><li>Time committment </li></ul><ul><ul><li>Where </li></ul></ul><ul><ul><li>When </li></ul></ul><ul><ul><li>How much </li></ul></ul><ul><li>Are you going to do the work? </li></ul><ul><li>Who can help you? </li></ul><ul><li>What options are available? </li></ul>
  11. 11. What tools are available? <ul><li>Blogs </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Podcasts </li></ul>
  12. 12. You have to blog! <ul><li>What is a blog? </li></ul><ul><ul><li>It is really a website </li></ul></ul><ul><ul><li>Interaction between you and your readers </li></ul></ul><ul><ul><li>Stories, articles, experiences are published online </li></ul></ul><ul><li>Google loves blogs, increased search rankings, more people find you. </li></ul>
  13. 13. Where to start <ul><li>Wordpress is the preferred blogging software </li></ul><ul><li>Stay away from the free wordpress blog site </li></ul><ul><li>Invest in a customized wordpress theme and professional hosting </li></ul><ul><li>Research events and happenings in your community, areas of interest or target sales zones </li></ul><ul><li>Determine your schedule. When and how much to write. </li></ul>
  14. 14. Your blog is the centre <ul><li>Blogging is important because it will feed everything else you do </li></ul><ul><li>Your blog becomes your mechanism to share what you are up to, what is happening around you and events worth sharing </li></ul><ul><li>Your blog will expand to other social networking sites and also become the centre point for other media services. </li></ul>
  15. 15. Blog Examples
  16. 16. What else can you add... <ul><li>Mortgage calculator </li></ul><ul><li>MLS search wizards </li></ul><ul><li>Your listings (widget) </li></ul><ul><li>Twitter updates </li></ul><ul><li>Anything you can think of </li></ul>
  17. 17. Facebook - <ul><li>Facebook growth is in the 35 years and up crowd </li></ul><ul><li>Facebook allows you to share information with your friends </li></ul><ul><li>Facebook allows you to participate in groups </li></ul><ul><li>But...the real power in Facebook is: </li></ul><ul><ul><li>Facebook Ads </li></ul></ul><ul><ul><li>Fan Pages </li></ul></ul>
  18. 18. How to get setup on Facebook <ul><li> </li></ul><ul><li>Sign up for your free account </li></ul><ul><li>Complete your profile (professional) </li></ul><ul><li>Upload a professional photo </li></ul><ul><li>Request to become friends with colleagues </li></ul><ul><li>Create a Fan Page (advanced) </li></ul><ul><li>Reminder – Keep it professional always </li></ul>
  19. 19. Twitter - <ul><li>A lot of noise, however very valuable </li></ul><ul><li>Why is Twitter a must for all Realtors </li></ul><ul><ul><li>Allows you to share your blog posts </li></ul></ul><ul><ul><li>Allows you to share your listings </li></ul></ul><ul><ul><li>Allows you to target geographies </li></ul></ul><ul><ul><li>Allows you to keep a pulse on what is happening around you – other realtors and their listings etc. </li></ul></ul>
  20. 20. Getting started on Twitter <ul><li>Setup a free account at </li></ul><ul><li>I recommend several accounts (advanced) </li></ul><ul><li>Set your location, website, bio and other information </li></ul><ul><li>Setup a neutral colour (settings) </li></ul><ul><li>Upload Twitter Wallpaper (advanced) </li></ul><ul><li>Become a Twitter lurker, listen for a while, see who is who in the zoo, retweet, create a following. </li></ul>
  21. 21. LinkedIn - <ul><li>B2B tool </li></ul><ul><li>This is where you will find your business executives </li></ul><ul><li>Local groups </li></ul><ul><li>Local discussions </li></ul><ul><li>LinkedIn events </li></ul><ul><li>Questions/Answers </li></ul><ul><li>Business networking </li></ul>
  22. 22. Getting started on LinkedIn <ul><li>Create your free account at </li></ul><ul><li>Join local groups in Red Deer </li></ul><ul><ul><li>Chamber of Commerce </li></ul></ul><ul><ul><li>Red Deer Entrepreneurs </li></ul></ul><ul><li>Participate or start conversations in LinkedIn groups </li></ul><ul><li>Network with other Realtors </li></ul><ul><li>Answers questions through LinkedIn questions </li></ul>
  23. 23. Flickr - <ul><li>Online social media photo site </li></ul><ul><li>Upload, share and organize your photos </li></ul><ul><li>Great for uploading and creating a photo album and link to: </li></ul><ul><ul><li>Your blog </li></ul></ul><ul><ul><li>Your twitter account </li></ul></ul><ul><ul><li>Facebook fan page </li></ul></ul>
  24. 25. YouTube - <ul><li>YouTube is the second most used Search Engine next to Google (YouTube owned by Google) </li></ul><ul><li>Social Media site for the storage and broadcast of videos </li></ul><ul><li>How can you use YouTube </li></ul><ul><ul><li>Create your own YouTube channel </li></ul></ul><ul><ul><li>Upload video, share with your network and embedded into your blog </li></ul></ul>
  25. 26. YouTube example <ul><li>Vancouver Real Estate blog with embedded YouTube and sharing local happenings in the area. </li></ul><ul><li>This is priceless! </li></ul>
  26. 27. Podcasts - <ul><li>Create “radio talk show” like Internet programs </li></ul><ul><ul><li>Connect with locals </li></ul></ul><ul><ul><li>Share bits of information </li></ul></ul><ul><ul><li>Showcase your listings </li></ul></ul><ul><ul><li>Interview leaders in the community </li></ul></ul><ul><ul><ul><li>Mortage brokers </li></ul></ul></ul><ul><ul><ul><li>Home inspectors </li></ul></ul></ul>
  27. 28. How to get into podcasting <ul><li>Create your free account at </li></ul><ul><li>Schedule a show </li></ul><ul><li>Get some intro and closing music (advanced) </li></ul><ul><li>What are you going to speak about </li></ul><ul><li>Who can you interview </li></ul><ul><li>All you need is a telephone and a computer </li></ul>
  28. 29. Remember <ul><li>Social Media are the tools used for you to connect with people </li></ul><ul><li>Social Networking is the art of connecting with people </li></ul><ul><ul><li>Hint, you don't need a computer </li></ul></ul><ul><li>It is about you giving value, not always selling </li></ul><ul><li>This isn't Glengarry Glenross! I will give you coffee! </li></ul>
  29. 30. What successful realtors do <ul><li>Talk about everything around them and how news would impact their buyers </li></ul><ul><ul><li>Schools </li></ul></ul><ul><ul><li>Bussing </li></ul></ul><ul><ul><li>City taxes </li></ul></ul><ul><ul><li>Snow removal </li></ul></ul>Tip Always share information constantly thinking about how this will impact the reader, viewer or listener. Share experiences whenever possible.
  30. 31. Next steps... <ul><li>Red Deer Blogging Course – Jan 30 from 9 to 5 at the Chamber of Commerce. $50.00 for the day. </li></ul><ul><li>Social Media training in Feb/March 2010 </li></ul><ul><li>One on one consulting available book now for February </li></ul>
  31. 32. Thank You Stuart R. Crawford Social Media and SEO Consultant Ulisitic Internet Consulting A fresh way to do business online 403.775.2205 [email_address]