This meetup meetup.com/EnaByte is an intiviative by EnaByte to build a community of technology enthusiasts who want to learn the latest trends and the upcoming technologies like IoT, Data Science, Analytics ,Big Data ,Mobile Apps,Digital Marketing etc. Technology enthusiasts who are Students, Makers, Hobbyists, Professionals and Entrepreneurs can learn the latest and upcoming technologies, network and share their knowledge/experiences with others through discussions ,Meetups ,Demos ,Practical Workshops.They can meet the Masters/Gurus of technologies, and seek any help they need in technology for their own Startup and Ideas.We foster Entrepreneurship among students .

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DigitalMarketing ThroughSocialMedia
- Prasad Rajenda Setty ( @iamPRSetty)

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Digital Marketing
The promotion of products or brands via one or more forms of electronic media.

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Social Media
Websites and applications that enable users to create and share content or to participate
in social networking.

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Social Media Vanity URL
Block your powerful intellectual URL & We call it in social term as Vanity URL
Example : your company name is EnaByte
Then make sure to block your URL
1) Facebook.com/ EnaByte
2) Twitter.com/ EnaByte
3) And same for other social media
It makes easy for your audience to reach you.
This is the first step for your brand awareness.
It also increases your traffic and engagement to your website.

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Social Media Identity

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Twitter Profile

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Twitter Profile Example

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Twitter Profile Example

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FacebookProfile

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Facebook Profile Example

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Post / tweet
Important for post / tweet
Organic content / Day -3 to 4 posts/tweets
Keep it 80 to 120 characters & also tag people
Always include ONE STRONG CTA
Avoid multiple use of '@' / '#' ( Make use of Hash Tag it supports many things)
Add Clear picture with strong focus & it should relate your tweet
Add video ( less then 2 mins ) you can use Vine and Periscope
Shorten URL (use bitly.com)

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Post / tweet

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Content Mix Rule
Social Media Rules for sharing content

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How to Get Traffic
Now, How to get traffic to your Social Media

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How to Get Traffic
Find your target audience get your traffic in social media
Identity Hashtag and Keyword which is important to your business
Listen and monitor conversion of your leads and customers.
Know your audience by Gender, Geography, Age by using analytics
Follow / Join Groups of your business type be Active / Respond / Link to your Post in
page
Run Contest
Make Live Chat Session

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How to Get Traffic
Find your target audience get your traffic in outside social media
 Add your social links in your visiting card / E-mail / Brouchers
 Link back all your social links in all your Social Media
 Add Social share button in your website in home page
 Add one click social share button in your products / blog
 Make use of Growth hack techniques for social share for your product or website

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Thanks For Listening
- Prasad Rajendra Setty ( @iamPRSetty )