Jaypee Group is a large Indian conglomerate founded in 1979 with over 80,000 employees and revenue of $2.1 billion. The document proposes a digital marketing strategy for Jaypee Group that focuses on real estate, hotels, hydro power, sports, education, and healthcare. The strategy involves using social media marketing, Facebook ads, email marketing, and mobile marketing to improve the visibility, engagement, and reach of Jaypee Group across different locations and devices.

1. DIGITAL MARKETING STRATEGY
FOR JAYPEE GROUP
MAYANK CHOWDHERY
VIKASYADAV
MEGHNA GUPTA
SURRENDRA SARRAF
SEBHI SHAMI

2. ABOUTTHE COMPANY
• Type - Public
• Industry - Conglomerate
• Founded - 1979
• Founder - Jaiprakash Gaur
• Headquarters - Noida, India
• Revenue - 138.31 billion (US$2.1 billion) (2013–14)
• Number of employees – Over 80,000
• Website - www.jalindia.com

3. DIGITAL MARKETING
• Marketing activities done over the internet using digital devices.
• Why digital marketing:
Future of marketing
Cost effective
Performance oriented
Wide reach
Add an extra outlet
Eliminate wasteful expenditures

4. BREAKDOWN BY LOCATIONS

5. BREAKDOWN BY DEVICES

6. TOP SEARCHED KEYWORDS

7. Lets Narrow Down..
REAL STATE
HOTELS
HYDRO POWER
SPORTS
EDUCATION
HEALTH CARE
REAL ESTATE
& HOTELS

8. VISIBILITY
OWNED
PAID
EARNED

9. ENGAGEMENT
Making your visitors do some activities.
Bring visitors back.
Making visitors navigate.

12. SOCIAL MEDIA MARKETING

13. FACEBOOK PAGES..

14. FACEBOOK ADS..

15. EMAIL MARKETING
GETTING
EMAIL
ADDRESSES
BULK
EMAILS
AUTO
RESPONDERS

17. MOBILE MARKETING
CREATING
MOBILE
WEBSITE
SMS
MARKETING
CREATING
MOBILE
APPLICATIONS