Anthony Kopiecki talks about digital marketing in healthcare and a few strategies that can boost your organization's success.

1. Healthcare Digital
Marketing
Strategies
ANTHONY KOPIECKI
ANTHONYKOPIECKI.COM

2. User-Friendly
Websites
User Experience
The user experience on healthcare
websites should always be a top priority.
Given the complexities of healthcare and
the stressful nature of healthcare
complains, it’s imperative for visitors to
be able to navigate the information
provided with ease. Consumers expect
to find what they’re seeking without any
complications.
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3. Engaging Videos
Desire for Video Content
As a result of YouTube and other
platforms, video content is accelerating
as the preferred method for acquiring
information. The same applies to
healthcare-related websites. In addition
to having relevant videos, they must also
be engaging and offer credible
information.
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4. Informative Blogs
Content Marketing
Healthcare Organization websites must
have an extensive amount of targeted
information on its blog. Informative blog
posts increase consumer trust in the
organization and make them more likely
to return. A solid marketing strategy in
healthcare requires significant content
development.
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5. Email Newsletter
Spreading Information
The use of an email newsletter for
marketing purposes should be part of
every healthcare marketing strategy.
Offering quality information with content
that’s relevant will keep patients
engaged. It can also provide the details
needed to make informed decisions each
year regarding healthcare plans.
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