2. Our partners often complain
about….
BRAND LOYALTY
Needing new methods to improve their
customer loyalty and brand image
CUSTOMER ACQUISITION
Expanding Customer Base & needing
new avenues to reach customers
ROI?
Not being able to measure the ROI of
CSR efforts to the business & brand
IMPACT MEASUREMENT
Not knowing how to measure the
real Impact of their CSR campaigns
3. and use Low Cost, Effective Mobile
Messaging to drive large scale impact,
behavior change & brand loyalty.
We Leverage Our…
NGO & Govt.
Partnerships
Panel of
Doctor Advisors
Communication
Experts
4. For instance, a global Pharmaceutical
company worked with us to drive people to
get Vaccinations
Missed Call to
Subscribe
Weekly
Voice Messages
Dial an Answer
quiz questions
A global pharmaceutical company leveraged our mobile platform to activate
women towards cancer vaccination. Continuous interactive mobile voice
messages, fun quizzes, and direct consultation with our trusted panel of
doctors using mobile drove one important message to women – go get
yourself a cervical cancer vaccination!
40% women driven to get vaccinations ; 400% increase
5. A global FMCG Soap Brand worked with us to
drive higher hand washing rates in Rural India
Missed Call to
Subscribe
Weekly
Voice Messages
Dial an Answer
quiz questions
We leveraged our mobile platform to engage young mothers and pregnant
women for a global FMCG brand. Informative voice messages from the
doctor – directly on their mobile phone. This niche cause based marketing
technique was used to drive a behavior change towards hand washing using
mobile. Rural women were engaged and participated in fun quizzes in return
for mobile incentives – the pilot saw 60% women engaging continuously
(average engagement rates are around 10%)
60% continuous engagement, 228% increase in awareness levels
6. Using Mobile to Drive Behavior
Change: How It Works
User Gives
Missed Call on
99XXXXXXXX
User receives an
outbound call
and completes
demographic
profile survey
through IVR
Based on
profile, the user
receives 1-2
tailored health
mobile voice
messages per
week
Based on the
message the
user received
that week, she
receives an IVR
based quiz
question that
week.
Real time live
Pulse Map of
women
engaging with
the brand
