The document discusses the 5 step process of digital marketing: 1. Research - collecting information about the business, customers, products, and competition. 2. Create - setting goals and plans, and developing strategies, websites, blogs, and apps. 3. Promote - promoting the digital identities through search engines, display ads, social media, email and more. 4. Analyze - monitoring performance using Google Analytics to understand audiences, acquisitions, behavior and conversions. 5. Optimize - making changes to identities and marketing channels based on analysis to improve results.

1. On
DIGITAL MARKETING
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2. Introduction of
Digital Marketing
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3. What is Digital Marketing
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4. Any marketing that uses electronic devices and can be used by marketing
specialists to convey promotional messaging and measure its impact through
your customer journey.
A digital marketing uses different digital channels–
such as social media, pay-per-click, search engine
optimization to connect with existing customers and
individuals interested in your products or services.

5. Understanding the process of Digital Marketing

6. This article on Digital Marketing Process can be universally applied to any Business, Product, Brand, or Individual.
Following is a 5 Step Digital Marketing Process, that can be used for marketing anything on Digital Media.
 Step 1: Research
 Step 2: Create
 Step 3: Promote
 Step 4: Analyze
 Step 5: Optimize

7. Research

8.  At this stage, you will collect all the information that will be required for decision making in
the next stages. Information collected during the research will become your raw material
to strategize & create your digital marketing campaign. At this stage, you will research 4
sets of information:
1. About Business
2. About Your Target Customers
3. About The Product That You Want To Market
4. About Online Competition

9. Create

10. Once you collect information at the research stage, you can now start
creating:
 Digital Marketing Goals-These are the ultimate goals that you want to achieve through your
Digital Marketing Campaign. Every business is unique, therefore their goals will also be unique.
 Digital Marketing Plans-At this stage, you will lay down a documented plan that will
include all your detailed Digital Marketing activities with timelines.
 Digital Marketing Strategies- After you set the goals, it’s time to create a strategy to
achieve those goals. Your Digital Marketing Strategy will include Positioning Strategy,
Branding Strategies.
 Digital Marketing Identities-The 3 primary Digital Identities of business are Website, Blog &
App. These are like your online office, shops, or showrooms.

11. Promote

12. After your primary digital identities are fully ready, you will start promoting them.
Your options to promote your website/blog / app will be:
1. Search Engines
2. Display Network
3. Ecommerce Portals
4. Social Media
5. Email
6. Messaging
7. Affiliate
The above are also known as Digital Marketing Channels, which you need to promote your Primary Digital
Identities (Website / Blog / App). There are sub-channels & networks within some of the channels mentioned
above.

13. Analyze

14. Once you create your primary digital identities & start promoting them through various digital marketing
channels, it’s time to start monitoring your performance. Analyzing is like looking at the outcome of your
digital marketing work.
 The 4 major sections of Google Analytics are:
1. Audiences
2. Acquisition
3. Behavior
4. Conversion

15. Optimize

16. At this stage, based on analysis & observations, you start making changes (fine-tuning).
The changes could be in your primary digital identities or digital marketing channels.
Changes are also referred to as content & design of your identities & promotional
communication.

17. Thank you