The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s. Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But it comes with its own set of challenges, including implicit bias.

1. DIGITAL MARKETING
INTRODUCTION:
Digital marketing involves promoting products or services through digital channels
such as search engines, websites, social media, email, and mobile apps. The
objective is to reach and engage with target customers, resulting in increased
conversions and sales. Strategies used in digital marketing include SEO, PPC
advertising, content marketing, influencer marketing, email marketing, and social
media marketing. These strategies utilize data and technology to deliver
personalized, relevant, and timely messages to customers, fostering stronger
relationships and driving business growth.
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2. What are the 4 types of digital marketing?
Digital marketing can be broadly broken into 8 main categories
including:
“ Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content
Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and
Affiliate Marketing .”
What are the 5 stages of digital marketing?
● Phase 1: Setting Up and Laying Down Your Digital Marketing
Strategy.
● Phase 2: Implementation and Traction.
● Phase 3: Conversion and Expansion.
● Phase 4: Understanding Client Desires.
● Phase 5: Re-plan and Research.

3. Why digital marketing is the
future:
The future of digital marketing is bright because now
there is more market and consumer awareness. Businesses can
also use a wide range of smart tools to collect an ocean of data and
make in-depth analyses about their target audience. It's a
completely new way to approach the audience.

4. BENEFITES OF DIGITAL MARKETING:
Digital marketing is advertising and content distribution via a
variety of digital channels. Digital marketing includes online
channels such as search engines, social media, email, applications,
websites, and any new digital channels that might arise with the
possibility of advertisement.