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Digital Marketing:
4E Framework and Wheel of Social Media Engagement
Elizabeth Goetz
The 4E Framework
of Digital Marketing
Excite
Educate
Experience
Engage
Excite the Customer
 Ideas
 Products
 Brand
 Company
 Communicate
Educate the Customer
 Remind
 Value Proposition
 Benefits Offered
 Improve Customer’s Well-Being
Experience Product or Service
 Download a Sample
 View a Tutorial
 Free Trial
Engage the Customer
 Social Media Posts
 Attracts
 Loyalty
Social Media Engagement
Engagement
Information
Connected
Network
Dynamic
Timeliness
Information
Effect
 Relevant
 Impact
 Context
 Receiver
Connected Effect
 Bidirectional Sharing
 Reflect
 Social Approval
Network Effect
 Vast Connections
 Instantaneous Spread
 Reposting
 Influencers
Dynamic Effect
 Back-and-Forth Exchange
 Varied Interests
Timeliness
Effect
 Place
 Time
 Location

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