SlideShare a Scribd company logo
Earn Your Way To Independence
Digital Marketing Hacks, Strategies & Tools
Overview
Platforms and Channels
Getting found in a Crowded Marketplace
Show me the Money
How Nigerians are Using the Internet in 2019
149.4M
mobile subscriptions
*Source: Hootsuite We Are Social Report Jan 2019
50%of the population
connected to the internet
access the internet
on a daily basis
54%
24Mhave active social
media accounts
85%
of internet users report
that they use WhatsApp
Platforms & Channels
Your Business Website
3 Tips for Building an Effective Business Website
Most consumers research online
before making a purchase. Your
business website is your digital
HQ and gives you credibility as a
business.
Mobile Friendly1
Easy to Find
Tips for Choosing a Winning Domain Name
•Easy to Pronounce and Spell
•Short and Memorable
•Use Keywords
•Be Original
•Check availability on Social media sites
•Use the right extension
2
Call to Action3
Social Media
Mobile
Design for mobile
SMS
Mobile Marketing
WhatsApp
Getting found in a
Crowded Marketplace
Content
Quality Content
Own your Category
Give Value
Be Emotive
Content Creation Tools
Content Scheduling Tools
Visibility
Search Engine Optimisation
Google AdWords Keyword Planner
Provide value with Snippets
Google Auto-Suggest Tool
Google My Business
Pinterest
Show me the Money
Getting Your Followers to Buy
Getting Your Followers to Buy
Tips for Selling to Social Media Audience
•Choose platforms according to your audience needs.
•Plan your feed. Each post should serve a purpose.
•Make it personal. People buy when they Know, Like and Trust you.
•Include a Call to Action.
•Invite followers to connect with you off social media.
e-Commerce
Payment Solutions
Recap
Platforms and Channels
Getting found in a Crowded Marketplace
Show me the Money
Earn Your Way To Independence
Digital Marketing Hacks, Strategies & Tools
@bankealawaye
www.bankealawaye.com

More Related Content

What's hot

Effective Digital Marketing to generate Business - CII MSME Conference
Effective Digital Marketing to generate Business - CII MSME ConferenceEffective Digital Marketing to generate Business - CII MSME Conference
Effective Digital Marketing to generate Business - CII MSME Conference
Vikas Chawla
 
Point of view
Point of viewPoint of view
Point of view
AmandaParker74
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
Vivek Singh Chauhan
 
3 Simple Steps for Improving SEO
3 Simple Steps for Improving SEO3 Simple Steps for Improving SEO
3 Simple Steps for Improving SEO
iFactory Digital
 
Social media trends for 2015
Social media trends for 2015Social media trends for 2015
Social media trends for 2015
Ioana Barbu
 
Digital Media & Entrepreneurship in India - for MOP Vaishnav College, Departm...
Digital Media & Entrepreneurship in India - for MOP Vaishnav College, Departm...Digital Media & Entrepreneurship in India - for MOP Vaishnav College, Departm...
Digital Media & Entrepreneurship in India - for MOP Vaishnav College, Departm...
Social Beat
 
Social media marketing trends for 2021
Social media marketing trends for 2021Social media marketing trends for 2021
Social media marketing trends for 2021
Chaitanya A C V
 
LSA Bootcamp Austin: Mobile Marketing - What You Need to Know
LSA Bootcamp Austin: Mobile Marketing - What You Need to KnowLSA Bootcamp Austin: Mobile Marketing - What You Need to Know
LSA Bootcamp Austin: Mobile Marketing - What You Need to Know
Localogy
 
How can digital marketing help in the tourism industry
How can digital marketing help in the tourism industryHow can digital marketing help in the tourism industry
How can digital marketing help in the tourism industry
Parthesh Raval (AdWords and Analytics Certified)
 
Embrace WeChat Marketing
Embrace WeChat MarketingEmbrace WeChat Marketing
Embrace WeChat Marketing
Christina Xu
 
Top 7 marketing strategies to try in 2020
Top 7 marketing strategies to try in 2020Top 7 marketing strategies to try in 2020
Top 7 marketing strategies to try in 2020
BusinessMaster2
 
8 digital trends in 2018
8 digital trends in 20188 digital trends in 2018
8 digital trends in 2018
Chirag Thumar
 
LSA Bootcamp Charlotte: Mobile Marketing - What You Need to Know (Yahoo)
LSA Bootcamp Charlotte: Mobile Marketing - What You Need to Know (Yahoo)LSA Bootcamp Charlotte: Mobile Marketing - What You Need to Know (Yahoo)
LSA Bootcamp Charlotte: Mobile Marketing - What You Need to Know (Yahoo)
Localogy
 
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...
Social Beat
 
Digital PR
Digital PRDigital PR
Digital PR
Prachi Karan
 
Relevance of social media in India by Social Beat
Relevance of social media in India by Social BeatRelevance of social media in India by Social Beat
Relevance of social media in India by Social Beat
Social Beat
 
Digital Marketing Courses With all Modules
Digital Marketing Courses With all ModulesDigital Marketing Courses With all Modules
Digital Marketing Courses With all Modules
victoriousdigital
 
10 Trends and Tips to Get Better at Digital Marketing in 2017
10 Trends and Tips to Get Better at Digital Marketing in 201710 Trends and Tips to Get Better at Digital Marketing in 2017
10 Trends and Tips to Get Better at Digital Marketing in 2017
LeadSquared
 
Webinar Pres 19th feb
Webinar Pres 19th febWebinar Pres 19th feb
Webinar Pres 19th feb
Octane Marketing India
 
RAI - Octane Report 2014
RAI - Octane Report 2014RAI - Octane Report 2014
RAI - Octane Report 2014
Octane Marketing India
 

What's hot (20)

Effective Digital Marketing to generate Business - CII MSME Conference
Effective Digital Marketing to generate Business - CII MSME ConferenceEffective Digital Marketing to generate Business - CII MSME Conference
Effective Digital Marketing to generate Business - CII MSME Conference
 
Point of view
Point of viewPoint of view
Point of view
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
3 Simple Steps for Improving SEO
3 Simple Steps for Improving SEO3 Simple Steps for Improving SEO
3 Simple Steps for Improving SEO
 
Social media trends for 2015
Social media trends for 2015Social media trends for 2015
Social media trends for 2015
 
Digital Media & Entrepreneurship in India - for MOP Vaishnav College, Departm...
Digital Media & Entrepreneurship in India - for MOP Vaishnav College, Departm...Digital Media & Entrepreneurship in India - for MOP Vaishnav College, Departm...
Digital Media & Entrepreneurship in India - for MOP Vaishnav College, Departm...
 
Social media marketing trends for 2021
Social media marketing trends for 2021Social media marketing trends for 2021
Social media marketing trends for 2021
 
LSA Bootcamp Austin: Mobile Marketing - What You Need to Know
LSA Bootcamp Austin: Mobile Marketing - What You Need to KnowLSA Bootcamp Austin: Mobile Marketing - What You Need to Know
LSA Bootcamp Austin: Mobile Marketing - What You Need to Know
 
How can digital marketing help in the tourism industry
How can digital marketing help in the tourism industryHow can digital marketing help in the tourism industry
How can digital marketing help in the tourism industry
 
Embrace WeChat Marketing
Embrace WeChat MarketingEmbrace WeChat Marketing
Embrace WeChat Marketing
 
Top 7 marketing strategies to try in 2020
Top 7 marketing strategies to try in 2020Top 7 marketing strategies to try in 2020
Top 7 marketing strategies to try in 2020
 
8 digital trends in 2018
8 digital trends in 20188 digital trends in 2018
8 digital trends in 2018
 
LSA Bootcamp Charlotte: Mobile Marketing - What You Need to Know (Yahoo)
LSA Bootcamp Charlotte: Mobile Marketing - What You Need to Know (Yahoo)LSA Bootcamp Charlotte: Mobile Marketing - What You Need to Know (Yahoo)
LSA Bootcamp Charlotte: Mobile Marketing - What You Need to Know (Yahoo)
 
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...
 
Digital PR
Digital PRDigital PR
Digital PR
 
Relevance of social media in India by Social Beat
Relevance of social media in India by Social BeatRelevance of social media in India by Social Beat
Relevance of social media in India by Social Beat
 
Digital Marketing Courses With all Modules
Digital Marketing Courses With all ModulesDigital Marketing Courses With all Modules
Digital Marketing Courses With all Modules
 
10 Trends and Tips to Get Better at Digital Marketing in 2017
10 Trends and Tips to Get Better at Digital Marketing in 201710 Trends and Tips to Get Better at Digital Marketing in 2017
10 Trends and Tips to Get Better at Digital Marketing in 2017
 
Webinar Pres 19th feb
Webinar Pres 19th febWebinar Pres 19th feb
Webinar Pres 19th feb
 
RAI - Octane Report 2014
RAI - Octane Report 2014RAI - Octane Report 2014
RAI - Octane Report 2014
 

Similar to Digital Marketing Hacks Strategies and Tools

Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bus...
Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bus...Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bus...
Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bus...
David545409
 
BCM "Interactive: The Most Able Medium'' Presentation - November 2008
BCM "Interactive: The Most Able Medium'' Presentation - November 2008BCM "Interactive: The Most Able Medium'' Presentation - November 2008
BCM "Interactive: The Most Able Medium'' Presentation - November 2008
BCM Group
 
The Fundamentals of Digital Marketing - PUP Taguig Presentation
The Fundamentals of Digital Marketing - PUP Taguig PresentationThe Fundamentals of Digital Marketing - PUP Taguig Presentation
The Fundamentals of Digital Marketing - PUP Taguig Presentation
Jomer Gregorio
 
digital marketing.pptx
digital marketing.pptxdigital marketing.pptx
digital marketing.pptx
Saif Uddin
 
10 Things Direct Marketers Can Do to Take Advantage of Social Media
10 Things Direct Marketers Can Do to Take Advantage of Social Media10 Things Direct Marketers Can Do to Take Advantage of Social Media
10 Things Direct Marketers Can Do to Take Advantage of Social Media
Paul Gillin
 
5 Steps to Convert Website Visitors to Sales
5 Steps to Convert Website Visitors to Sales5 Steps to Convert Website Visitors to Sales
5 Steps to Convert Website Visitors to Sales
brandon_lake
 
February Presentation: Lisa Seibert
February Presentation: Lisa SeibertFebruary Presentation: Lisa Seibert
February Presentation: Lisa Seibert
IABC Louisville
 
50 Must Know Statistics for B2B Lead Generation
50 Must Know Statistics for B2B Lead Generation50 Must Know Statistics for B2B Lead Generation
50 Must Know Statistics for B2B Lead Generation
Pierre de Braux
 
Digital Marketing = More Customer...More Revenue...More Profit
Digital Marketing = More Customer...More Revenue...More ProfitDigital Marketing = More Customer...More Revenue...More Profit
Digital Marketing = More Customer...More Revenue...More Profit
asTech
 
From Boring to Scoring: How B2Bs can build brand trust using social media
From Boring to Scoring: How B2Bs can build brand trust using social mediaFrom Boring to Scoring: How B2Bs can build brand trust using social media
From Boring to Scoring: How B2Bs can build brand trust using social media
Gabrielle Retcho, Digital Marketer
 
Introduction of digital marketing
Introduction of digital marketingIntroduction of digital marketing
Introduction of digital marketing
Tamnna Choudhary
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
digitaldaddy
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
digitaldaddy
 
DIGITAL MEDIA MARKETING AND ITS WAY TO REACH
DIGITAL MEDIA MARKETING AND ITS WAY TO REACHDIGITAL MEDIA MARKETING AND ITS WAY TO REACH
DIGITAL MEDIA MARKETING AND ITS WAY TO REACH
AshishSaraswat30
 
DSMM UNIT-III.ppt
DSMM UNIT-III.pptDSMM UNIT-III.ppt
DSMM UNIT-III.ppt
MonikaChiraniya
 
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social MediaSocialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
Shane Gibson
 
Lecture 1 Digital marketing_Overview.pptx
Lecture 1 Digital marketing_Overview.pptxLecture 1 Digital marketing_Overview.pptx
Lecture 1 Digital marketing_Overview.pptx
Ravneet Singh Bhandari
 
Pete Read 2013 Future Focus Workshop: Making Social Media Work for You
Pete Read 2013 Future Focus Workshop: Making Social Media Work for YouPete Read 2013 Future Focus Workshop: Making Social Media Work for You
Pete Read 2013 Future Focus Workshop: Making Social Media Work for You
Voluntary Action LeicesterShire
 
Inbound marketing
Inbound marketingInbound marketing
Inbound marketing
Sabita Aakash
 
Top Marketing Channels to Leverage in 2024
Top Marketing Channels to Leverage in 2024Top Marketing Channels to Leverage in 2024
Top Marketing Channels to Leverage in 2024
Jomer Gregorio
 

Similar to Digital Marketing Hacks Strategies and Tools (20)

Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bus...
Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bus...Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bus...
Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bus...
 
BCM "Interactive: The Most Able Medium'' Presentation - November 2008
BCM "Interactive: The Most Able Medium'' Presentation - November 2008BCM "Interactive: The Most Able Medium'' Presentation - November 2008
BCM "Interactive: The Most Able Medium'' Presentation - November 2008
 
The Fundamentals of Digital Marketing - PUP Taguig Presentation
The Fundamentals of Digital Marketing - PUP Taguig PresentationThe Fundamentals of Digital Marketing - PUP Taguig Presentation
The Fundamentals of Digital Marketing - PUP Taguig Presentation
 
digital marketing.pptx
digital marketing.pptxdigital marketing.pptx
digital marketing.pptx
 
10 Things Direct Marketers Can Do to Take Advantage of Social Media
10 Things Direct Marketers Can Do to Take Advantage of Social Media10 Things Direct Marketers Can Do to Take Advantage of Social Media
10 Things Direct Marketers Can Do to Take Advantage of Social Media
 
5 Steps to Convert Website Visitors to Sales
5 Steps to Convert Website Visitors to Sales5 Steps to Convert Website Visitors to Sales
5 Steps to Convert Website Visitors to Sales
 
February Presentation: Lisa Seibert
February Presentation: Lisa SeibertFebruary Presentation: Lisa Seibert
February Presentation: Lisa Seibert
 
50 Must Know Statistics for B2B Lead Generation
50 Must Know Statistics for B2B Lead Generation50 Must Know Statistics for B2B Lead Generation
50 Must Know Statistics for B2B Lead Generation
 
Digital Marketing = More Customer...More Revenue...More Profit
Digital Marketing = More Customer...More Revenue...More ProfitDigital Marketing = More Customer...More Revenue...More Profit
Digital Marketing = More Customer...More Revenue...More Profit
 
From Boring to Scoring: How B2Bs can build brand trust using social media
From Boring to Scoring: How B2Bs can build brand trust using social mediaFrom Boring to Scoring: How B2Bs can build brand trust using social media
From Boring to Scoring: How B2Bs can build brand trust using social media
 
Introduction of digital marketing
Introduction of digital marketingIntroduction of digital marketing
Introduction of digital marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
DIGITAL MEDIA MARKETING AND ITS WAY TO REACH
DIGITAL MEDIA MARKETING AND ITS WAY TO REACHDIGITAL MEDIA MARKETING AND ITS WAY TO REACH
DIGITAL MEDIA MARKETING AND ITS WAY TO REACH
 
DSMM UNIT-III.ppt
DSMM UNIT-III.pptDSMM UNIT-III.ppt
DSMM UNIT-III.ppt
 
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social MediaSocialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
 
Lecture 1 Digital marketing_Overview.pptx
Lecture 1 Digital marketing_Overview.pptxLecture 1 Digital marketing_Overview.pptx
Lecture 1 Digital marketing_Overview.pptx
 
Pete Read 2013 Future Focus Workshop: Making Social Media Work for You
Pete Read 2013 Future Focus Workshop: Making Social Media Work for YouPete Read 2013 Future Focus Workshop: Making Social Media Work for You
Pete Read 2013 Future Focus Workshop: Making Social Media Work for You
 
Inbound marketing
Inbound marketingInbound marketing
Inbound marketing
 
Top Marketing Channels to Leverage in 2024
Top Marketing Channels to Leverage in 2024Top Marketing Channels to Leverage in 2024
Top Marketing Channels to Leverage in 2024
 

Recently uploaded

Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
Complete Self-write Restaurant Business Plan Guide for EntrepreneursComplete Self-write Restaurant Business Plan Guide for Entrepreneurs
Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
Kopa Global Technologies
 
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
es4hjcss
 
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptxExploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Elastostar Rubber Corporation
 
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
es4hjcss
 
在线办理(加拿大Concordia毕业证书)康考迪亚大学毕业证学历证书一模一样
在线办理(加拿大Concordia毕业证书)康考迪亚大学毕业证学历证书一模一样在线办理(加拿大Concordia毕业证书)康考迪亚大学毕业证学历证书一模一样
在线办理(加拿大Concordia毕业证书)康考迪亚大学毕业证学历证书一模一样
ch775c0l
 
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
pv4uhplv
 
快速办理(McGill毕业证书)麦吉尔大学毕业证Offer一模一样
快速办理(McGill毕业证书)麦吉尔大学毕业证Offer一模一样快速办理(McGill毕业证书)麦吉尔大学毕业证Offer一模一样
快速办理(McGill毕业证书)麦吉尔大学毕业证Offer一模一样
ch775c0l
 

Recently uploaded (7)

Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
Complete Self-write Restaurant Business Plan Guide for EntrepreneursComplete Self-write Restaurant Business Plan Guide for Entrepreneurs
Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
 
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
 
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptxExploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
 
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
 
在线办理(加拿大Concordia毕业证书)康考迪亚大学毕业证学历证书一模一样
在线办理(加拿大Concordia毕业证书)康考迪亚大学毕业证学历证书一模一样在线办理(加拿大Concordia毕业证书)康考迪亚大学毕业证学历证书一模一样
在线办理(加拿大Concordia毕业证书)康考迪亚大学毕业证学历证书一模一样
 
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
 
快速办理(McGill毕业证书)麦吉尔大学毕业证Offer一模一样
快速办理(McGill毕业证书)麦吉尔大学毕业证Offer一模一样快速办理(McGill毕业证书)麦吉尔大学毕业证Offer一模一样
快速办理(McGill毕业证书)麦吉尔大学毕业证Offer一模一样
 

Digital Marketing Hacks Strategies and Tools