Instagram is the new star of social networks. What is it about this social network that is all about photos that make it so popular? Who is on there, how active is the audience and what can you achieve by hopping on the bandwagon? Can you start writing your own success story or is it already too late and the place in the spotlight already taken? ...
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearKissmetrics on SlideShare
On January 12, Facebook declared organic post reach dead for pages.
It’s time to seriously re-think our Facebook and social media strategy. Big time.
In our webinar with Larry Kim, he will highlight the top 10 strategies you must deploy this year to survive the Facebook News Feed Armageddon.
You'll learn:
What Facebook engagement loopholes still work and which ones are dead
Unusual Hacks to connect with Facebook Users without using ads or the news feed
Important new Social Media Marketing strategies for 2018 and beyond
Social Media Marketing Plan Proposal for the movie WHIPLASH Mariel Espejo
This document summarizes the marketing plan for the independent film "Whiplash". It details the film's $3.3 million budget, of which 20% is allocated to marketing and distribution. The marketing plan leverages social media platforms like Facebook, Twitter, YouTube, Instagram and Snapchat to engage with the target audiences of jazz fans and college students. Key strategies include contests, behind-the-scenes content, interviews with cast/crew and leveraging the existing social followings of actors Miles Teller and J.K. Simmons to promote the film.
The Data-Driven Approach to Social Media - Mocial ConferenceJeff Gibb
Presentation from #icscmocial in Austin, TX.
The social landscape is changing every day. For marketers, knowing which networks warrant investment is no small feat. Simply Measured’s Director of Business Development, Jeff Gibb, will take a data driven perspective on how leading brands are using social media across major social channels. Jeff will use hard data to highlight trends and benchmarks for each network as well as the commonalities and differences relevant for marketers. This talk will also go a level deeper and show specific tactics and analytics behind some of the top brands winning with social media. If you love graphs and social media, this session is for you.
A show case of our work which is around KPI/performance-led Influencer Marketing across Facebook, Instagram, YouTube and Twitter.
We have done uniquely interesting work around Long Tail Virality on YouTube and Video SEO (on steroids) and Speed ORM.
We work with a long tail of top YouTubers across India.
Geographies: India, Singapore, Malaysia, Indonesia and Middle East, Eastern Europe
Case Study #27 - Online Event Coverage - Mumbai Press Club - Red Ink Awards 2...AGENCY09
Red Ink Awards 2017 organised by Mumbai Press Club is an annual awards that celebrates the undying spirit of journalism.
AGENCY09 was appointed to amplify the event in the online space to ensure they get more entries than last year and also cover the essence of the event to make it a strong talking point in the national media.
This case study showcases, a unique attempt with the help of creatives and classic planning.
Write to us - info@agency09.in
India Social Media Case Study - Most Intensive Social Media CampaignThe In Things
This document summarizes the results of an intensive 20 day social media campaign on Facebook and Twitter for HT No TV Day. Some key results included gaining over 100,000 fans on Facebook, averaging over 5,000 new fans per day. The page had high engagement with over 43,000 interactions and 3 million post impressions. On Twitter, the page achieved a very high Klout score of 60 in just 15 days, showing its influence. Contests and user generated content like photos and videos performed best across both social networks.
This document summarizes a social media conference that took place on July 11, 2013 in London. It discusses how various organizations have used social media, content marketing, and public relations strategies to grow their online presence and engagement. Specific tactics that were highlighted include using infographics, video, images and apps to share content across social platforms like YouTube, Twitter, Facebook, and Pinterest. Metrics showed millions of video views and follower growth for the profiles discussed. The document also outlines case studies of campaigns launched by brands that successfully blended social media, content and PR strategies.
Instagram is the new star of social networks. What is it about this social network that is all about photos that make it so popular? Who is on there, how active is the audience and what can you achieve by hopping on the bandwagon? Can you start writing your own success story or is it already too late and the place in the spotlight already taken? ...
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearKissmetrics on SlideShare
On January 12, Facebook declared organic post reach dead for pages.
It’s time to seriously re-think our Facebook and social media strategy. Big time.
In our webinar with Larry Kim, he will highlight the top 10 strategies you must deploy this year to survive the Facebook News Feed Armageddon.
You'll learn:
What Facebook engagement loopholes still work and which ones are dead
Unusual Hacks to connect with Facebook Users without using ads or the news feed
Important new Social Media Marketing strategies for 2018 and beyond
Social Media Marketing Plan Proposal for the movie WHIPLASH Mariel Espejo
This document summarizes the marketing plan for the independent film "Whiplash". It details the film's $3.3 million budget, of which 20% is allocated to marketing and distribution. The marketing plan leverages social media platforms like Facebook, Twitter, YouTube, Instagram and Snapchat to engage with the target audiences of jazz fans and college students. Key strategies include contests, behind-the-scenes content, interviews with cast/crew and leveraging the existing social followings of actors Miles Teller and J.K. Simmons to promote the film.
The Data-Driven Approach to Social Media - Mocial ConferenceJeff Gibb
Presentation from #icscmocial in Austin, TX.
The social landscape is changing every day. For marketers, knowing which networks warrant investment is no small feat. Simply Measured’s Director of Business Development, Jeff Gibb, will take a data driven perspective on how leading brands are using social media across major social channels. Jeff will use hard data to highlight trends and benchmarks for each network as well as the commonalities and differences relevant for marketers. This talk will also go a level deeper and show specific tactics and analytics behind some of the top brands winning with social media. If you love graphs and social media, this session is for you.
A show case of our work which is around KPI/performance-led Influencer Marketing across Facebook, Instagram, YouTube and Twitter.
We have done uniquely interesting work around Long Tail Virality on YouTube and Video SEO (on steroids) and Speed ORM.
We work with a long tail of top YouTubers across India.
Geographies: India, Singapore, Malaysia, Indonesia and Middle East, Eastern Europe
Case Study #27 - Online Event Coverage - Mumbai Press Club - Red Ink Awards 2...AGENCY09
Red Ink Awards 2017 organised by Mumbai Press Club is an annual awards that celebrates the undying spirit of journalism.
AGENCY09 was appointed to amplify the event in the online space to ensure they get more entries than last year and also cover the essence of the event to make it a strong talking point in the national media.
This case study showcases, a unique attempt with the help of creatives and classic planning.
Write to us - info@agency09.in
India Social Media Case Study - Most Intensive Social Media CampaignThe In Things
This document summarizes the results of an intensive 20 day social media campaign on Facebook and Twitter for HT No TV Day. Some key results included gaining over 100,000 fans on Facebook, averaging over 5,000 new fans per day. The page had high engagement with over 43,000 interactions and 3 million post impressions. On Twitter, the page achieved a very high Klout score of 60 in just 15 days, showing its influence. Contests and user generated content like photos and videos performed best across both social networks.
This document summarizes a social media conference that took place on July 11, 2013 in London. It discusses how various organizations have used social media, content marketing, and public relations strategies to grow their online presence and engagement. Specific tactics that were highlighted include using infographics, video, images and apps to share content across social platforms like YouTube, Twitter, Facebook, and Pinterest. Metrics showed millions of video views and follower growth for the profiles discussed. The document also outlines case studies of campaigns launched by brands that successfully blended social media, content and PR strategies.
Social Media Measurement Made Easy w/ Simply Measured's Jeff GibbSherry Hayes-Peirce
If you weren't able to attend #SMMW14 here's one of the great presentations you missed. Learn how you can measure what works and what doesn't when it comes to your social media efforts!
This document provides information about social media and how it can be used for business purposes. It discusses major social media platforms like Facebook, Instagram, LinkedIn, and others. It explains that social media is important for businesses to build their brand, showcase products/services, get customer feedback, and target specific audiences. The document also provides founder information and statistics about usage for some major social media sites like Facebook, LinkedIn, YouTube, and others. It discusses how hashtags can be used on social media to reach more people, create awareness, build brand identity, and communicate with followers.
The Data Geek's Guide to Social Media Management - #SMMW14Jeff Gibb
Presentation on Social Media Analytics for Social Media Marketing World 2014 in San Diego, CA.
With the massive amount of social data available, how can brands and agencies use insights to their advantage? Detail Social Analytics can uncover trends and best practices across major Social Networks like:
- Facebook
- Twitter
- Instagram
- Tumblr
- Vine
This document discusses how to effectively use Instagram for brands. It provides key Instagram statistics like having over 600 million monthly active users who are primarily younger than 35. It explores how brands can engage on Instagram through posting photos and videos daily using hashtags and location tags. Case studies of Audi and Indian Motorcycles show how high quality photos and engaging hashtags can increase likes and comments. The document emphasizes that Instagram should not be overlooked as it is an important part of the larger Facebook network and critical for reaching younger audiences.
Social Media Shakedown of Top Brands in December 2013Unmetric
WestJet warmed the hearts of dozens of weary travellers in a fantastic video, Michael Kors continues to blaze a trail in the luxury sector and Keurig's 12 days of Christmas turns in to a super-hit.
CogMat, a digital media agency formed in 2010 with operations in Mumbai and Hong Kong, had several achievements in 2013-14. Their campaign for Vijay Sales was selected as one of India's top 40 digital campaigns of 2013. CogMat also created digital video commercials for Quick Heal Technologies that were later published as television commercials, a first for an Indian digital agency. The agency's co-founder was also recognized as one of India's top 25 social media professionals in 2014. CogMat works with clients in various industries including hospitality, retail, technology, finance and provides services including social media marketing, online reputation management, website development, and search engine optimization. The summary provides an overview of CogMat's
How IBM Drives ROI Through Employee AdvocacyDynamic Signal
Susan Emerick, CEO of Brands Rising and co-author of “The Most Powerful Brand on Earth”, will be joined by two IBM thought leaders, Amber Armstrong, Program Director, Social Business and Colleen Burns, Influencer Engagement Manager, to discuss how IBM’s employee advocacy program is driving productivity, earned content engagement and web traffic to IBM.com resulting in measurable ROI.
The document introduces Geny from the Philippines as a social media manager who loves creating designs and sharing ideas to help businesses grow their online presence and increase revenue, as demonstrated through a case study showing how she helped a travel company called RIOR Wanders Travel & Tours increase their Facebook followers and page likes within 2 weeks through strategic content creation and promotion. She provides examples of her social media graphic design, video editing, caption writing skills and invites the reader to connect with her for social media management services.
Instagram the - visual storytelling platform that offers both flexibility and function like we’ve never seen before, here is the detail analytic research report of the end year 2015.
This document discusses social media marketing and provides key information about various social media platforms. It summarizes that social media is used to market products, promote brands, connect with customers, and foster new business. It then provides statistics on active users and engagement metrics for major social media channels like Facebook, Twitter, Instagram, LinkedIn, and YouTube. The document also discusses hashtags, content marketing strategies, the difference between social media marketing and internet marketing, using blogs for content, and tools for social media workflows and management.
An End of Campaign Report on the #ShareACoke #ShareAFeeling Campaign. Amongst other media, Digital was used to drive engagement and reach, supporting the ultimate goal of increasing the ‘sharability’ of the campaign.
Presentation on Digital Marketing Tyroo DubaiRosen
Presentation on mobile apps in mobile advertising and Facebook Messenger Marketing as an integrated tool
Performance Advertising Platform for business leads, marketplace in-apps, tools to boost your application and generate leads
This document provides information about Geny Latag's social media management services. It includes an introduction where Geny describes herself as a social media manager from the Philippines who enjoys creating designs and sharing thoughts. The document then presents a case study of managing the social media for RIOR Wanders Travel & Tours, including increasing their Facebook followers from 3,000 to over 3,185 in 2 weeks through creating engaging content. Samples of Geny's graphic design, video editing, caption writing work are also included, along with her SMM training certificates and client testimonials.
India Market Entry using Facebook - Lerros Germany Nipun Kapur
Often times when brands enter cluttered and complicated markets such as India, they do not have large budgets in the first year or 2 of operations. And therefore the social web is a great way to build awareness and demand. At Cloud9 Media we created a campaign 'Officially Casual' for Lerros Germany
- Building links from the MTV NL website to high authority sites in the same niche can help improve the website's search engine ranking. However, an analysis found MTV NL's website to be on the periphery of Google search results.
- An analysis of Facebook posts from June to July found that posts in the "fun/entertainment" category had the highest engagement rates, but these did not align with MTV's brand formula which aims for authenticity.
- An analysis of hashtags used by Koen Kardashian on Instagram found that while #mtvnow and #instafamous helped increase visibility, most users creating content with these hashtags were MTV's accounts, not other users.
Uber's social media strategy document outlines objectives to build trust with customers by responding to questions and concerns, increase engagement across platforms, and highlight how Uber cares about customers. It analyzes Uber's social media presence and audiences, competitor strategies, and provides guidelines for brand voice, content creation, measurement, and critical response planning. The primary focus is positioning Uber as trustworthy through transparent, empathetic communication on social media.
Increase Fan Engagement through Social PromotionsDigitalSherpa
This document discusses increasing fan engagement through social media campaigns. It summarizes a webinar presented by Bethany Tsui of Wildfire and Lauren Thomas of DigitalSherpa. The webinar covered the Facebook landscape in 2013, managing social promotions with Wildfire and other platforms, and key tips for running a successful social media campaign. A case study was presented on a successful holiday giveaway campaign by LiveJamz that generated over 1,300 views and a 954% increase in Facebook fans.
The document discusses how social media is important for online marketing and branding. Some key points include:
- Social media presence is necessary as 46% of online users consult social media before making purchases.
- Social media networks now have search capabilities and companies should include target keywords on profiles and pages.
- Brands can use social media to humanize themselves, manage reputation, create advocates, and showcase products/services to generate leads and increase exposure.
Pharma and Healthcare Marketing for Digital Media - Rahul AvasthyRahul Avasthy
The document analyzes the digital competence of 51 pharmaceutical brands across various disease states by examining their websites, online marketing efforts, search engine optimization, and social media presence. It assigns each brand a "Digital IQ" score and ranks them, with the top brands having robust, well-designed websites and active digital marketing campaigns, while many brands were found to have outdated websites and minimal online presence. The study aims to provide pharmaceutical companies a way to assess their digital strengths and weaknesses relative to peers in order to improve their online marketing strategies.
Social Media Measurement Made Easy w/ Simply Measured's Jeff GibbSherry Hayes-Peirce
If you weren't able to attend #SMMW14 here's one of the great presentations you missed. Learn how you can measure what works and what doesn't when it comes to your social media efforts!
This document provides information about social media and how it can be used for business purposes. It discusses major social media platforms like Facebook, Instagram, LinkedIn, and others. It explains that social media is important for businesses to build their brand, showcase products/services, get customer feedback, and target specific audiences. The document also provides founder information and statistics about usage for some major social media sites like Facebook, LinkedIn, YouTube, and others. It discusses how hashtags can be used on social media to reach more people, create awareness, build brand identity, and communicate with followers.
The Data Geek's Guide to Social Media Management - #SMMW14Jeff Gibb
Presentation on Social Media Analytics for Social Media Marketing World 2014 in San Diego, CA.
With the massive amount of social data available, how can brands and agencies use insights to their advantage? Detail Social Analytics can uncover trends and best practices across major Social Networks like:
- Facebook
- Twitter
- Instagram
- Tumblr
- Vine
This document discusses how to effectively use Instagram for brands. It provides key Instagram statistics like having over 600 million monthly active users who are primarily younger than 35. It explores how brands can engage on Instagram through posting photos and videos daily using hashtags and location tags. Case studies of Audi and Indian Motorcycles show how high quality photos and engaging hashtags can increase likes and comments. The document emphasizes that Instagram should not be overlooked as it is an important part of the larger Facebook network and critical for reaching younger audiences.
Social Media Shakedown of Top Brands in December 2013Unmetric
WestJet warmed the hearts of dozens of weary travellers in a fantastic video, Michael Kors continues to blaze a trail in the luxury sector and Keurig's 12 days of Christmas turns in to a super-hit.
CogMat, a digital media agency formed in 2010 with operations in Mumbai and Hong Kong, had several achievements in 2013-14. Their campaign for Vijay Sales was selected as one of India's top 40 digital campaigns of 2013. CogMat also created digital video commercials for Quick Heal Technologies that were later published as television commercials, a first for an Indian digital agency. The agency's co-founder was also recognized as one of India's top 25 social media professionals in 2014. CogMat works with clients in various industries including hospitality, retail, technology, finance and provides services including social media marketing, online reputation management, website development, and search engine optimization. The summary provides an overview of CogMat's
How IBM Drives ROI Through Employee AdvocacyDynamic Signal
Susan Emerick, CEO of Brands Rising and co-author of “The Most Powerful Brand on Earth”, will be joined by two IBM thought leaders, Amber Armstrong, Program Director, Social Business and Colleen Burns, Influencer Engagement Manager, to discuss how IBM’s employee advocacy program is driving productivity, earned content engagement and web traffic to IBM.com resulting in measurable ROI.
The document introduces Geny from the Philippines as a social media manager who loves creating designs and sharing ideas to help businesses grow their online presence and increase revenue, as demonstrated through a case study showing how she helped a travel company called RIOR Wanders Travel & Tours increase their Facebook followers and page likes within 2 weeks through strategic content creation and promotion. She provides examples of her social media graphic design, video editing, caption writing skills and invites the reader to connect with her for social media management services.
Instagram the - visual storytelling platform that offers both flexibility and function like we’ve never seen before, here is the detail analytic research report of the end year 2015.
This document discusses social media marketing and provides key information about various social media platforms. It summarizes that social media is used to market products, promote brands, connect with customers, and foster new business. It then provides statistics on active users and engagement metrics for major social media channels like Facebook, Twitter, Instagram, LinkedIn, and YouTube. The document also discusses hashtags, content marketing strategies, the difference between social media marketing and internet marketing, using blogs for content, and tools for social media workflows and management.
An End of Campaign Report on the #ShareACoke #ShareAFeeling Campaign. Amongst other media, Digital was used to drive engagement and reach, supporting the ultimate goal of increasing the ‘sharability’ of the campaign.
Presentation on Digital Marketing Tyroo DubaiRosen
Presentation on mobile apps in mobile advertising and Facebook Messenger Marketing as an integrated tool
Performance Advertising Platform for business leads, marketplace in-apps, tools to boost your application and generate leads
This document provides information about Geny Latag's social media management services. It includes an introduction where Geny describes herself as a social media manager from the Philippines who enjoys creating designs and sharing thoughts. The document then presents a case study of managing the social media for RIOR Wanders Travel & Tours, including increasing their Facebook followers from 3,000 to over 3,185 in 2 weeks through creating engaging content. Samples of Geny's graphic design, video editing, caption writing work are also included, along with her SMM training certificates and client testimonials.
India Market Entry using Facebook - Lerros Germany Nipun Kapur
Often times when brands enter cluttered and complicated markets such as India, they do not have large budgets in the first year or 2 of operations. And therefore the social web is a great way to build awareness and demand. At Cloud9 Media we created a campaign 'Officially Casual' for Lerros Germany
- Building links from the MTV NL website to high authority sites in the same niche can help improve the website's search engine ranking. However, an analysis found MTV NL's website to be on the periphery of Google search results.
- An analysis of Facebook posts from June to July found that posts in the "fun/entertainment" category had the highest engagement rates, but these did not align with MTV's brand formula which aims for authenticity.
- An analysis of hashtags used by Koen Kardashian on Instagram found that while #mtvnow and #instafamous helped increase visibility, most users creating content with these hashtags were MTV's accounts, not other users.
Uber's social media strategy document outlines objectives to build trust with customers by responding to questions and concerns, increase engagement across platforms, and highlight how Uber cares about customers. It analyzes Uber's social media presence and audiences, competitor strategies, and provides guidelines for brand voice, content creation, measurement, and critical response planning. The primary focus is positioning Uber as trustworthy through transparent, empathetic communication on social media.
Increase Fan Engagement through Social PromotionsDigitalSherpa
This document discusses increasing fan engagement through social media campaigns. It summarizes a webinar presented by Bethany Tsui of Wildfire and Lauren Thomas of DigitalSherpa. The webinar covered the Facebook landscape in 2013, managing social promotions with Wildfire and other platforms, and key tips for running a successful social media campaign. A case study was presented on a successful holiday giveaway campaign by LiveJamz that generated over 1,300 views and a 954% increase in Facebook fans.
The document discusses how social media is important for online marketing and branding. Some key points include:
- Social media presence is necessary as 46% of online users consult social media before making purchases.
- Social media networks now have search capabilities and companies should include target keywords on profiles and pages.
- Brands can use social media to humanize themselves, manage reputation, create advocates, and showcase products/services to generate leads and increase exposure.
Similar to digital marketing for movie promotion (20)
Pharma and Healthcare Marketing for Digital Media - Rahul AvasthyRahul Avasthy
The document analyzes the digital competence of 51 pharmaceutical brands across various disease states by examining their websites, online marketing efforts, search engine optimization, and social media presence. It assigns each brand a "Digital IQ" score and ranks them, with the top brands having robust, well-designed websites and active digital marketing campaigns, while many brands were found to have outdated websites and minimal online presence. The study aims to provide pharmaceutical companies a way to assess their digital strengths and weaknesses relative to peers in order to improve their online marketing strategies.
digital marketing for Pharma (abbott pharma) social mediaRahul Avasthy
1) The document discusses strategies for pharmaceutical companies to increase engagement with doctors through digital channels, including being present on mobile platforms and social media where doctors spend time.
2) It provides examples of mobile applications created by pharmaceutical companies for various purposes like decision support, compliance, and monitoring.
3) The document advocates that pharmaceutical companies can effectively engage with doctors and follow regulations through professional use of social media and digital channels.
Why abott pharma needs digital advertisingRahul Avasthy
Abbott Pharma needs digital marketing because digital communication has fundamentally shifted how people interact and share information online. Digital marketing allows for targeted messaging, measurable results, and engagement through dialogue rather than one-way advertisements. It can also leverage the billions of peer recommendations that are shared through social media each year, which people trust more than traditional ads. An integrated digital marketing strategy across social media, websites, mobile apps, and other channels can improve brand recognition, prescriptions, and customer loyalty, providing a high return on investment through increased interactions and influencer marketing.
This document discusses partnering with CNN to promote brands to influential travelers, decision makers, and internet users globally. It notes that CNN reaches millions of television households and hotel rooms internationally. Partnering with CNN would allow maximizing brand value by associating with a leading global brand and reaching frequent business and leisure travelers who value tailored news, connectivity, and travel-related information.
Focus Circle Group is an independent creative agency formed in 2009 with 25 specialists across 5 offices. They provide branding, social media, interactive, and technology services. Their experienced team delivers creative and intelligent solutions. They combine traditional offline agency services with innovative digital strategies, including internet marketing, social media, and interactive design. They have experience across various industries and have helped grow several large clients in India.
Mobile phones and internet access are becoming nearly ubiquitous, with 92% of owners unable to go a day without their phones and phones within arm's reach 80% of the day. Social networking is helping to move mobile internet services into the mainstream. Mobile web usage in India has grown significantly, with Facebook and Twitter seeing especially large increases in mobile usage. QR codes can be used to link printed materials to digital content and webpages by scanning the code with a mobile phone's camera.
Digital media has put the food industry in innovative contact with customers. The Albion Cafe uses Twitter to alert customers when baked goods are ready. Top reasons for digital/social media use in the food industry include transparency, social networks, wireless access, and short attention spans. Mobile apps allow smaller restaurants to offer online ordering. Digital media also helps restaurants connect with new customers by making them easier to find online. It can also expose unsanitary conditions and act as a safety alert system. Applications provide nutritional information for food from restaurants and grocery stores.
Brand identity is one of the most important components of branding as it is what people see, remember, and associate with a company. Without a strong visual identity, communication fails. Focus Communication has experience branding distinguished hotels since 1997. They take a holistic approach to branding and marketing, providing a one-stop solution including brand identity, advertising, public relations, and more.
Brand identity is one of the most important components of branding as it is what people see, remember, and associate with a company. Without a strong visual identity, communication fails. Focus Communication has experience branding distinguished hotels since 1997. They take a holistic approach to branding and marketing, providing a one-stop solution including brand identity, advertising, public relations, and more.
Solar charger new product launch - Rahul avasthyRahul Avasthy
The document introduces a solar charger that can charge multiple electronic devices like phones, cameras, and music players using solar power. It aims to create product awareness and sell 100,000 units in the first year. The target segments are high mobility users and places with electricity shortages. An action plan details launching in major cities over 4 phases in the first year, establishing distribution channels, and conducting market surveys to inform future demand and new products.
The document discusses the concept of the sub prime crisis and how it relates to MTV. In just a few sentences, it introduces the topic of the sub prime mortgage crisis and hints that MTV may have had an influence on or perspective about the crisis, but it does not provide enough information to fully understand either topic or their relationship within the limited text.
The document discusses the importance of social media marketing. It notes that social media allows brands to engage directly with customers where they spend leisure time online. Some key benefits mentioned include higher credibility, engagement, brand loyalty, and customization through social listening. The document then outlines a 5-stage social media marketing strategy process and discusses research conducted on social media usage patterns in India. It finds that social media is becoming a daily activity and strongly influences purchase decisions based on online reviews and comments.
The document analyzes Tata Sky's position in the DTH services market in India. It notes that the market has low entry barriers but high capital investment requirements. Tata Sky has strengths like its strong brand name but also faces threats from competitors. Customer surveys show over half of respondents are open to switching to DTH services. Tata Sky is seen as having a good brand and product quality compared to competitors like Dish TV, but its costs are seen as higher. The document proposes communication and marketing strategies for Tata Sky to pursue, including innovative new services.
The document promotes a photo editing service called Clean and Clear Confident Week. It provides instructions on how to sign up for the service, submit photos for editing, and claim the edited photos for free. Users are then encouraged to share their before and after photos on Facebook for a chance to win gift hampers. The service aims to provide flawless photos to help teenagers feel more confident on social media.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
From Natural Language to Structured Solr Queries using LLMsSease
This talk draws on experimentation to enable AI applications with Solr. One important use case is to use AI for better accessibility and discoverability of the data: while User eXperience techniques, lexical search improvements, and data harmonization can take organizations to a good level of accessibility, a structural (or “cognitive” gap) remains between the data user needs and the data producer constraints.
That is where AI – and most importantly, Natural Language Processing and Large Language Model techniques – could make a difference. This natural language, conversational engine could facilitate access and usage of the data leveraging the semantics of any data source.
The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
The key concept is to enable users to express their search queries in natural language, which the LLM then enriches, interprets, and translates into structured queries based on the Solr index’s metadata.
This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
The LLM acts as an intermediary agent, offering a transparent experience to users automatically and potentially uncovering relevant documents that conventional search methods might overlook. The presentation will include the results of this experimental work, lessons learned, best practices, and the scope of future work that should improve the approach and make it production-ready.
In our second session, we shall learn all about the main features and fundamentals of UiPath Studio that enable us to use the building blocks for any automation project.
📕 Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
💻 Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
Control Flow in Studio
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
2. +
Objective
To use Twitter as a medium
for brand connect
To leverage TG towards the
brand
To build brand content
amongst prospect
consumers
3. +
What we did on Social Media
Digital Poster contest
#IAmBesharam Contest
On Twitter #tag Trended for 3
consecutive days at No1.
As a Mumbai Trend No1 - 26th – 27th
September
As a National Trend No1 - 27th
September
As a Promoted Trend Above No1 –
28th September
4. +
What we achieved on Facebook
Total Likes 38000+
Total comments 3900+
Total Shares 1200+
No of posters 6
5. +
What we achieved on Twitter
2000+ new followers acquired
8000+ tweets
@RelianceMobile reached 10lakh+ Twitter user
4.2million+ impressions
Generic and brand relevant conversations during the
conversations
100+ Influencers participated in the conversations
6. + KEY STATS
#IAmBesharam – Promoted Trend (28
1000+ New followers acquired @reliancemobile
5000+ Tweets around #iambesharam
7.50lakh+ Reach for @reliancemobile
Over all 3Million+ Impression @reliancemobile
80+ Influencers connect @reliancemobile
Generic + Brand relevant conversations
th
Sept)
11. + KEY STATS
#IAmBesharam – Promoted Trend (28
3500+ New followers acquired @reliancemobile
5000+ Tweets around #iambesharam
7.50lakh+ Reach for @reliancemobile
Over all 3Million+ Impression @reliancemobile
80+ Influencers connect @reliancemobile
Generic + Brand relevant conversations
th
Sept)
12.
13.
14. EVEN AFTER WE STOPPED THE ACTIVITY ON 28th midnight
#iambesharam is still being talked about here is 20 hours
tweetreach stats after activity ended
15. +
About the contest
the contest ran around twitter to engage social audience for a
better brand connect
The content was build up around brand and generic
conversations.
Brand Content :- 3G, VAS, Callertunes, Reliance Mobile
Generic :- Besharam Movie