Accelerated mobile pages, aka AMP, is the new buzzword in the industry. Almost everyone is talking about it at one time or another. But if you are one of those who is yet to figure out what AMP is and why all this buzz around it – then you are at the right place, reading the right thing!

1. Accelerated Mobile
Pages – Decodified
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3. Accelerated mobile pages, aka AMP, is the new buzzword in the
industry. Almost everyone is talking about it at one time or
another. But if you are one of those who is yet to figure out
what AMP is and why all this buzz around it – then you are at
the right place, reading the right thing!
Today most people access internet through their mobile phones.
And yes many of us are aware that how slow internet
connection makes accessing web pages a very tough job.
Keeping this situation in mind Google has come up with an
open­source project named accelerated mobile pages. AMP
which was launched this February aims at “dramatically
improving the performance of the mobile web.” It will do this by
streamlining the ads and creating open technical standards
thereby building a faster and more engaging ecosystem for
mobile web users.

4. How does AMP makes things fast?
➢
By using streamlined version of CSS
➢
Limiting itself to proprietary JavaScript library for loading
images
➢
Allows only the asynchornous scripts
➢
Prioritize resource loading
➢
Only running those animations which are GPU accelerated
➢
By not letting extension mechanism block rendering
These are some of the many ways in which AMP works to load content
faster on a mobile browser.

5. In case you are wondering as to how can you take the advantage of
accelerated mobile pages, then all you need to do is create a second version
of your posts and link them with rel=amphtml in the header. By doing this
Google and other search engines will discover and cache posts for mobile
web. Thus it is highly recommended that if you run a blog or a news site to
implement AMP at the earliest in order to give the best experience to their
audience.
AMP is being seen as Google's response to 'Instant Articles' by Facebook.
The only difference is that unlike Instant Articles, AMP is for the open
web. Some of the early adapters of accelerated mobile pages are
publishers like WordPress.com, Twitter, LinkedIn, Pinterest, Chartbeat
Adobe Analytics etc. AMP is surely a great change in the sphere of mobile
web publishing. Especially the official AMP plugin in WordPress directory
generates AMP versions of all the posts, though pages and archives are not
supported by AMP yet.
Though there are fair number of critics of Google's accelerated mobile
pages, AMP is surely something which is here is to stay. So it does make
sense that as a website owner you to switch to AMP and engage your
target audience in an effective manner.

6. Thank You
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