Is it too early to begin thinking about Google AMP outside of the Google news carousel? I’ll take you through the commons pitfalls of AMP and some of the results publishers are seeing.
Introduce Google AMP (Accelerated Mobile Pages) and how to implement
Topic
- Google AMP is?
- Benefits
- Concern Point
- 3 core components
- How Convert HTML TO AMP HTML
We've known that site speed is important for quite some time now, but what if it's a challenge you're still struggling with? It's bad enough that the majority of users say they'll abandon a site if it takes longer than 3 seconds to load, but poor site speed can have an adverse effect on our SEO as well.
Accelerated Mobile Pages (AMP) to the rescue! At the end of last year, voices at Google said that 2016 was going to be all about AMP and true to their word Google just announced that "later this year, all types of sites that create AMP pages will have expanded exposure across the entire Google Mobile Search results page".
So we know that this AMP thing is important, but how do we get started with it? What actually makes an AMP implementation different from having a great mobile experience on your standard site? What issues do folks need to look out for?
I this talk I gave for Portland's SEMpdx, I gave a detailed overview of AMP, dug into its importance to web marketing and SEO, and provided resources for people to get started with.
AMP is coming to improve the mobile web. Big time.
There are many aspect to a great user experience on sites.
In order to improve the speed of the media websites on mobile and the monetization, we needed few things:
1. Fast pages. Fast to load, fast to display, saving bandwidth when possible.
2. Easy for the developers and companies to create. Only based on known and widely used technologies.
3. Mobile Friendly: they should respect a standard and thanks to this standard, pages would be automatically optimized for mobile devices
4. Embrace the open web: non-proprietary technology, open source, available to anyone to use and improve. It should not only help for search engines, but for everyone.
In these slides, we will cover AMP and what it can do for you.
Accelerated Mobile Pages (AMP) The Next Revolution in Mobile Web DevelopmentNotifyVisitors
Accelerated Mobile Pages (AMP) Developed by Google, This is new technology open source project powered by Google. Create mobile friendly and mobile optimized web pages which load fast and instantly.
Introduce Google AMP (Accelerated Mobile Pages) and how to implement
Topic
- Google AMP is?
- Benefits
- Concern Point
- 3 core components
- How Convert HTML TO AMP HTML
We've known that site speed is important for quite some time now, but what if it's a challenge you're still struggling with? It's bad enough that the majority of users say they'll abandon a site if it takes longer than 3 seconds to load, but poor site speed can have an adverse effect on our SEO as well.
Accelerated Mobile Pages (AMP) to the rescue! At the end of last year, voices at Google said that 2016 was going to be all about AMP and true to their word Google just announced that "later this year, all types of sites that create AMP pages will have expanded exposure across the entire Google Mobile Search results page".
So we know that this AMP thing is important, but how do we get started with it? What actually makes an AMP implementation different from having a great mobile experience on your standard site? What issues do folks need to look out for?
I this talk I gave for Portland's SEMpdx, I gave a detailed overview of AMP, dug into its importance to web marketing and SEO, and provided resources for people to get started with.
AMP is coming to improve the mobile web. Big time.
There are many aspect to a great user experience on sites.
In order to improve the speed of the media websites on mobile and the monetization, we needed few things:
1. Fast pages. Fast to load, fast to display, saving bandwidth when possible.
2. Easy for the developers and companies to create. Only based on known and widely used technologies.
3. Mobile Friendly: they should respect a standard and thanks to this standard, pages would be automatically optimized for mobile devices
4. Embrace the open web: non-proprietary technology, open source, available to anyone to use and improve. It should not only help for search engines, but for everyone.
In these slides, we will cover AMP and what it can do for you.
Accelerated Mobile Pages (AMP) The Next Revolution in Mobile Web DevelopmentNotifyVisitors
Accelerated Mobile Pages (AMP) Developed by Google, This is new technology open source project powered by Google. Create mobile friendly and mobile optimized web pages which load fast and instantly.
Amp up your Site with Accelerated Mobile PagesBrian McKeiver
My presentation from South Florida Code Camp 2016 on Accelerated Mobile Pages (AMP). SFLCC was in lovely Fort Lauderdale, Florida.
Google started AMP as an initiative to dramatically improve the performance of the mobile web. The main approach that AMP employs is placing HTML on a diet, in an attempt to gain breakneck speeds, for loading content on our mobile devices. This new open-source based framework throws out the standard approach to loading bloated CSS and JavaScript libraries and instead becomes a lean, mean superfast machine. Join me to find out what exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it on your website?
AMP Accelerated Mobile Pages - Getting Started & AnalyticsVincent Koc
We have heard about AMP pages, Facebook Instant Articles and even Apple News, so what dose this all mean? We go through the deck I presented at Web Analytics Wednesday's on the current issues with Ad Blocking and Mobile Speed issues that leads us to AMP. Learn how to get started with AMP and learn how to integrate with Analytics platforms like Google Analytics and Adobe Marketing Cloud in its infant stages.
Any questions feel free to contact me on LinkedIn
A basic overview of Accelerated Mobile Pages, Instant Articles and Apple News technologies - along with the steps on enabling and configuring AMP on a WordPress website. This talk was initially presented at the Melbourne SEO Meetup on the 1st of March 2016.
A brief guide to how Google's new Accelerated Mobile Pages (aka AMP) are displayed and navigated. Includes details on the fundamental change to how Google AMP pages differ to ‘normal’ search results.
Amp it UP! Using Google Accelerated Mobile Pages with WordPress - WordCamp An...Mike Hale
Google is pushing Accelerated Mobile Pages (AMP) in a big way. AMP pages restrict what you can do all for the sake of performance on mobile devices. In this talk we’ll cover the basics of AMP, how it’s different than mobile-ready and responsive design, and the plugins you’ll need to take advantage of AMP on your WordPress site.
What Are Accelerated Mobile Pages (AMPs)?MatchCraft
AMP, or Accelerated Mobile Pages, is Google’s framework for fast-loading mobile pages. This enables publishers to hit two birds with one stone: increase page load times and improve user experience. And we’re not just talking about Google’s “Top Search” results; Google will display AMP’s anytime it’s detected.
Great Lakes Area .Net UG: Optimize .Net Azure App ServicesBrian McKeiver
Check out more on my blog at: https://www.mcbeev.com/
Azure App Services are basically the de facto standard as the best possible way to deploy and host a .Net Framework or .Net Core application, period. You can argue with me until you are blue in the face about other hosting methods or platforms, but you would still be wrong.
However, utilizing an Azure App Service as your hosting method is not the same as utilizing standard IIS, especially when it comes to optimization. During the session we will deploy a .Net Core MVC application to Azure, determine an initial baseline for performance, and then walk through how to configure various properties and server-side configurations that make that site blazing fast.
Accelerated Mobile Pages - WordCamp Kansas CityJeremy Green
AMP is an open spec for lightweight, mobile-friendly pages. You can use it as the mobile view on your site, and having it enabled actually allows the AMP version of your page to be used by Google for search previews and in other places on their platform. In addition, many SEO experts recommend adopting AMP as Google is likely to reward those who do in terms of rankings.
You will learn why AMP is important, how to easily add it to your WordPress site, and different techniques you can use to customize it to your specific needs.
An overview of Accelerated Mobile Pages Project. See how you can leverage this important open source project today in production and improve your sites' performance and the happiness of your users.
E-commerce Berlin Expo 2018 - From AMP to PWA: A Modern Web User JourneyE-Commerce Berlin EXPO
Rowan Merewood Developer Advocate Google
Accelerated Mobile Pages (AMP) HTML delivers outstanding page-load performance for users browsing content on the mobile web, which is hugely important on limited or flaky networks. Progressive Web Apps deliver reliable performance for re-visits to sites thanks to Service Workers and allows unprecedented engagement via push notifications and Add To Homescreen. AMP gets content in front of users fast – PWAs enable rich experiences and engagement. What if I told you there’s a way to utilize the unique power of both? To build a web experience that loads in an instant and upgrades you to maximum interactivity and engagement? We’re making it happen. Come to learn how.
AMP and the instant web - WebPerformance NYC MeetUp groupMichael Posso
This talk was designed to give the developer the basics of the AMP technology. The talk offers the pros and cons of the technology as well as a technical overview of the structure of an AMP pages. The information covers several tools and integration with popular CMS and how to implement AMP in the development testing and build process.
Performacologist Mark Tomlinson & XBOSoft CEO, Philip Lew help update your understanding of mobile web performance optimization rules and techniques for 2014.
The landscape for mobile device configurations, network connectivity and mobile application frameworks is constantly changing which means organizations should frequently re-examine thinking and practices for optimizing a mobile applications.
Evaluating and testing the performance of a mobile application is not as straight forward as that of traditional web-based solutions.
Recording of this webinar can be found on Youtube.
Amp up your Site with Accelerated Mobile PagesBrian McKeiver
My presentation from South Florida Code Camp 2016 on Accelerated Mobile Pages (AMP). SFLCC was in lovely Fort Lauderdale, Florida.
Google started AMP as an initiative to dramatically improve the performance of the mobile web. The main approach that AMP employs is placing HTML on a diet, in an attempt to gain breakneck speeds, for loading content on our mobile devices. This new open-source based framework throws out the standard approach to loading bloated CSS and JavaScript libraries and instead becomes a lean, mean superfast machine. Join me to find out what exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it on your website?
AMP Accelerated Mobile Pages - Getting Started & AnalyticsVincent Koc
We have heard about AMP pages, Facebook Instant Articles and even Apple News, so what dose this all mean? We go through the deck I presented at Web Analytics Wednesday's on the current issues with Ad Blocking and Mobile Speed issues that leads us to AMP. Learn how to get started with AMP and learn how to integrate with Analytics platforms like Google Analytics and Adobe Marketing Cloud in its infant stages.
Any questions feel free to contact me on LinkedIn
A basic overview of Accelerated Mobile Pages, Instant Articles and Apple News technologies - along with the steps on enabling and configuring AMP on a WordPress website. This talk was initially presented at the Melbourne SEO Meetup on the 1st of March 2016.
A brief guide to how Google's new Accelerated Mobile Pages (aka AMP) are displayed and navigated. Includes details on the fundamental change to how Google AMP pages differ to ‘normal’ search results.
Amp it UP! Using Google Accelerated Mobile Pages with WordPress - WordCamp An...Mike Hale
Google is pushing Accelerated Mobile Pages (AMP) in a big way. AMP pages restrict what you can do all for the sake of performance on mobile devices. In this talk we’ll cover the basics of AMP, how it’s different than mobile-ready and responsive design, and the plugins you’ll need to take advantage of AMP on your WordPress site.
What Are Accelerated Mobile Pages (AMPs)?MatchCraft
AMP, or Accelerated Mobile Pages, is Google’s framework for fast-loading mobile pages. This enables publishers to hit two birds with one stone: increase page load times and improve user experience. And we’re not just talking about Google’s “Top Search” results; Google will display AMP’s anytime it’s detected.
Great Lakes Area .Net UG: Optimize .Net Azure App ServicesBrian McKeiver
Check out more on my blog at: https://www.mcbeev.com/
Azure App Services are basically the de facto standard as the best possible way to deploy and host a .Net Framework or .Net Core application, period. You can argue with me until you are blue in the face about other hosting methods or platforms, but you would still be wrong.
However, utilizing an Azure App Service as your hosting method is not the same as utilizing standard IIS, especially when it comes to optimization. During the session we will deploy a .Net Core MVC application to Azure, determine an initial baseline for performance, and then walk through how to configure various properties and server-side configurations that make that site blazing fast.
Accelerated Mobile Pages - WordCamp Kansas CityJeremy Green
AMP is an open spec for lightweight, mobile-friendly pages. You can use it as the mobile view on your site, and having it enabled actually allows the AMP version of your page to be used by Google for search previews and in other places on their platform. In addition, many SEO experts recommend adopting AMP as Google is likely to reward those who do in terms of rankings.
You will learn why AMP is important, how to easily add it to your WordPress site, and different techniques you can use to customize it to your specific needs.
An overview of Accelerated Mobile Pages Project. See how you can leverage this important open source project today in production and improve your sites' performance and the happiness of your users.
E-commerce Berlin Expo 2018 - From AMP to PWA: A Modern Web User JourneyE-Commerce Berlin EXPO
Rowan Merewood Developer Advocate Google
Accelerated Mobile Pages (AMP) HTML delivers outstanding page-load performance for users browsing content on the mobile web, which is hugely important on limited or flaky networks. Progressive Web Apps deliver reliable performance for re-visits to sites thanks to Service Workers and allows unprecedented engagement via push notifications and Add To Homescreen. AMP gets content in front of users fast – PWAs enable rich experiences and engagement. What if I told you there’s a way to utilize the unique power of both? To build a web experience that loads in an instant and upgrades you to maximum interactivity and engagement? We’re making it happen. Come to learn how.
AMP and the instant web - WebPerformance NYC MeetUp groupMichael Posso
This talk was designed to give the developer the basics of the AMP technology. The talk offers the pros and cons of the technology as well as a technical overview of the structure of an AMP pages. The information covers several tools and integration with popular CMS and how to implement AMP in the development testing and build process.
Performacologist Mark Tomlinson & XBOSoft CEO, Philip Lew help update your understanding of mobile web performance optimization rules and techniques for 2014.
The landscape for mobile device configurations, network connectivity and mobile application frameworks is constantly changing which means organizations should frequently re-examine thinking and practices for optimizing a mobile applications.
Evaluating and testing the performance of a mobile application is not as straight forward as that of traditional web-based solutions.
Recording of this webinar can be found on Youtube.
Mobile World Congress 2017 Recap: The Future of ConnectivityIan Beacraft
A recap of the fourteen trends that defined Mobile World Congress 2017, through the lens of Epsilon Agency's innovation platform of Cognition, Connection and Immersion. Here you'll find the best of the show.
IMMERSE'16 Intro to Adobe Experience Manager & Adobe Marketing CloudAdobeMarketingCloud
Sunil Bhaskaran takes you through the Adobe Marketing Cloud in this session of IMMERSE Intro Track session. You will see how integrating your Adobe Marketing Cloud with Experience Manager creates a full-circle, digital experience. Using critical Adobe services: Adobe Analytics, Adobe Campaign, Adobe Digital Publishing Suite, and Adobe Target with Experience Manager helps you deliver better business solutions for your customers. To see the on-demand IMMERSE Session please go to http://bit.ly/Immerse16
Après le CES de Las Vegas en janvier, le NRF de New-York en février, les équipes de Niji sont parties à l’assaut du Mobile World Congress 2017, du 27 février au 02 mars à Barcelone : le rendez-vous annuel de l’écosystème et la communauté mobile internationale !
5G, cyber sécurité, assistant personnel, robot, voiture autonome, maison connectée, nouveaux smartphones et interfaces toujours plus innovantes : le MWC 2017 est l’occasion pour de nombreux acteurs de dévoiler leurs dernières nouveautés ... autant d'innovations que nos équipes se sont efforcées d’observer et d'analyser sur place.
What are the big trends in mobility that will impact you and your business in 2017? What are the things you need to know and the actions you need to take to be successful?
The 2017 mobility trends report by DMI provides insights, research and recommendations on the trends that will impact consumers and organizations and reinvent business. Each trend includes real-life examples.
The presentation this year covers the following areas:
* Customer Experience including innovation, methodologies, multi-channel and IoT
* Big and small data including solving real problems and faster analytics
* Devices including the latest on smartphones, AR/VR and wearables
* Other technologies including winners in the cloud, native-hybrid and progressive web apps and DevOps
* The next big things…
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Jenny Halasz, Founder of JLH Marketing, Inc. | @jennyhalasz
Are we entering the Age of Mobile, or are we already there? Either way, you need to be looking at mobile analytics, including acquisition, demographic, and speed data. Join this session to learn why it’s so important to track mobile analytics, how easy it really is, and how to get started. You’ll get a custom dashboard template suitable for any Google Analytics account and learn how to use it to start making mobile-based decisions about your business.
Accelerated Mobile Pages (AMP) to Win Search War in 2017Digital Vidya
Explore how to leverage Accelerated Mobile Pages to Win Search Marketing. Gain insights from the webinar led by Praveen Meloth, Head Digital Marketing at Shopcj.com.
A Humans First Approach to SEO and the WebJeff Whitfield
Over the course of the past five years Google has made a LOT of changes. Just what is Google is trying to tell us? Do we continue to cater to Google? Or do we need to shift gears and change the way we approach the web? In this presentation, Jeff Whitfield will discuss SEO from a UX perspective, demonstrating why it’s important to take a more user-centered approach to both SEO and the web. We’ll look at the path Google is taking and what SEO and online marketers must do to adapt. We’ll also take a brief look at on-page SEO techniques – what works, what doesn’t work, plus the myths behind some techniques. You will learn how to apply a UX-based approach to SEO and go from “Google First” to thinking and practicing “Humans First.”
For many businesses, search engine optimization (SEO) is a very important piece of gaining traffic to your website -- and ultimately to sales. During this Meetup, Mickey looks at every major aspect of SEO including an overview of how Google works, things that matter for SEO in 2017, how local SEO can affect your business, plugins to help your site rank better, and some hands-on work you can do to make a difference on your site today.
Website performance and an introduction to AMPMichael Gearon
Why website performance matters, and what is the business cost of not improving your page speed. Part two is looking at the AMP project, including AMP stories and AMP email
Survive and Take Advantage of SEO Changes in 2019 - WordCamp HamiltonPaul Thompson
Does it feel like keeping up with SEO for your WordPress site has been a wild ride this year? Struggling to decide which things to pay attention to and tackle next?
Let’s get clear on the implications of the important changes in SEO over the past year… And build some plans for
how to benefit from them!
What is AMP and why should you care about it? This presentation will give an overview of the AMP specifications and what are its benefits. This will include case study examples. Next, I’ll discuss the challenges of implementing AMP, AMP and Gutenberg, and AMP themes/plugins.
Google AMP – a framework that optimizes an existing page for mobile use and serves it from the Google AMP cache – promises to make it easier for users to access and interact with your content when they are on mobile devices.
This framework achieves major Search Engine Optimization (SEO) goals by speeding up page load times, thereby increasing user satisfaction, especially for students who are mobile-dependent. But is Google AMP a good fit for higher ed content?
In this presentation, a developer and a content strategist will present iFactory's current Google AMP projects and suggest approaches tailored to institutions of higher education.
Presenter: Jenny Halasz of JLH Marketing, Inc.
Description: Mobile now represents 65% of digital media time. How do you know if your site is successfully converting and serving your mobile customers? Jenny walks us through the reports that will tell you if your mobile game is measuring up.
Mastering Mobile SEO for Your Website and Native App ContentBranch
Native apps account for 3 out of 4 minutes people spent on mobile. However, SEO practices are still largely focused on optimizing mobile websites, leaving app content out of this critical channel for content discovery and consumption.
This is the presentation for the webinar: Mastering Mobile SEO for Your Website and Native App Content.
You can watch the recording at: https://www2.branch.io/LongtailMobileSEOWebinar_LP-OnDemandRegistration.html
The presenters are Branch CEO Alex Austin and mobil SEO expert Emily Grossman.
Topics include:
-The broken app content discovery through search
-Applicable strategies to boost SEO ranking for your app content
-Best practices to optimize your mobile website SEO
-How to optimize the web-to-app flow to maximize ROI
What you need to know about app indexing, AMP, and Instant Apps
Jacob Lial from Greenlane Search Marketing presents on AMP (Accelerated Mobile Pages) - December 2015. Learn about what AMP means to SEO, Google, and mobile site improvements to benefit your users. Visit ampproject.org to learn more about Google's big 2016 focus.
Google has announced that mobile-friendliness will become an important ranking factor in mobile search results starting April 21, 2015. This webinar presentation explains the algorithm and how to find out if you are mobile friendly.
Google has announced that mobile-friendliness will become an important ranking factor in mobile search results starting April 21, 2015. This webinar presentation explains the algorithm and how to find out if you are mobile friendly.
The Death of the Desktop: The Future For Mobile SEORegan McGregor
The announcement of a Google Mobile-first index is adding more fuel to the mobile fire (and we don't just mean the Galaxy Note 7). It is more crucial than ever for marketers and businesses to embrace mobile now!
News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.
Similar to Google AMP - What is it and is it right for your website? SLCSEM, Oct 2016 (20)
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
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With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
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10. @jessesem
Google AMP is…
A web component library,
validator, and caching
layer for reliably fast web
content at scale.
Translation…
You will need to code a
stripped down version of
your web pages according
to Google’s rules. Google
will then approve, cache
and serve your AMP
pages.
13. @jessesem
• Smartphone dependency is
increasing rapidly. They are
not just phones with internet.
They are our workstations,
our connection to our families,
our place to shop, and our
televisions.
• Over 60% of all searches
start on a mobile device.
18. @jessesem
• The average human
attention span is 8
seconds.
• The average attention
span of a goldfish is 9
seconds.
19 SECONDS?
40% of users bounce after 3 seconds
19. @jessesem
• Lack of user empathy for load times on mobile devices.
• Lack of prioritization for speed enhancements.
• Programmatic ad serving can be incredibly slow. I’ve seen pages
that run through over 100 different ad servers before loading
completely.
• If your business model is dependent on ad revenue, you’re guilty.
Publishers Have Broken The Mobile Web
20. @jessesem
2017 Ad Blocking Projections
• Desktop: 29%
• Smartphone: 11%
• Up from 3% in 2014
At Purch, we have some
properties well over 30%
already. If you have a tech
savvy audience, expect higher
rates of ad blocking.
The Result? Rise of the Ad Blockers
26. @jessesem
• Allow only asynchronous scripts
• Size all resources statically
• Keep all third-party JavaScript
out of the critical path
• All CSS must be inline and size-
bound
• Font triggering must be efficient
• Minimize style recalculations
• Only run GPU-accelerated
animations
• Prioritize resource loading
• Goal: Load pages in an instant
Translation…
AMP is fast because Google
is caching and serving your
content for you.
Standard:
http://www.livescience.com/33749-
top-10-inventions-changed-
world.html (responsive)
AMP:
http://amp.livescience.com/33749-
top-10-inventions-changed-
world.html
32. @jessesem
• Washington Post — 23% increase in mobile search users who return within 7 days
• Slate — 44% increase in monthly unique visitors and a 73% increase in visits per
monthly unique visitor
• Gizmodo — 80% of Gizmodo’s traffic from AMP pages is new traffic, 50% increase
in impressions
• Wired — 25% increase in click through rates from search results, with CTR on ads
in AMP stories up by 63%.
• Relay Media — in the last 30 days alone has converted over 2.5 million AMP pages
for publishers like The Daily Dot, Hearst Television and The Miami Herald which says
mobile users who start with an AMP article spend 10% more time than those who
land on regular mobile pages.
• 80%+ of the publishers realized higher viewability rates
• 90%+ of the publishers drove greater engagement with higher CTRs
35. @jessesem
• This page loaded in under 1
second!
• When clicking the back
button or the x at the top of
the page, it takes you back to
the Google results.
NOT COOL GOOGLE
• CNN needs to fix their
navigation elements on AMP
pages.
• Google needs to give readers
an easy way to drive deeper
into the site.
43. @jessesem
The Good…
• Faster pages!
• Millions of pages run through
AMP since launch – 4% of
total traffic
• AMP / FBIA are delivering
traffic increases
• Bounce rate -25%
• Page scrolls +22%
The Bad…
• AMP – Below 55% cannibalization
is profitable. Additional testing
required to determine rate of AMP /
FBIA cannibalization
• Types of ads you can run are
limited
• Page clicks -62%
• Time on site -44%
• PV/V 1.06
51. @jessesem
”It Depends…”
• If you are have a site in Google news – YES!
• If your traffic is over 500k visitors a month - YES! (in most cases)
• If you monetize through lead gen – NO!
• If you’re a small/mid-size ecomm website - NO! But probably soon!
• If your blog is on Wordpress with no monetization - YES! (plugins available)
• If you don’t have the resources to keep your AMP pages up to date – NO!
• If you don’t plan on building and testing independently of Google – NO!
53. @jessesem
1. QA your analytics tracking code – then QA it again
2. Create easy ways for users to drill deeper into your site
1. Links to related articles at the top
2. Navigation menu should be visible
3. Link to the main version of the article
3. QA your ad units
4. Use the AMP validator tool: https://validator.ampproject.org
5. Prepare for ongoing testing – AMP is not ”set it and forget it”
57. @jessesem
• Who is your customer?
• How many visitors per month do you
get on mobile vs desktop?
• How is your website monetized?
• What are your business goals?
• Will you get more out of making your
standard mobile pages faster?