The document discusses four main challenges in digital marketing content: 1) lack of systematic content marketing strategies, 2) focusing on tasks rather than goals, 3) time constraints, and 4) difficulty predicting the future of content marketing. It provides suggestions on how to address each challenge, such as defining personas, setting clear goals, creating an editorial calendar, and tracking key metrics. The document also notes trends like the growing importance of content marketing and mobile usage.
The meaning of Digital Strategy and practical insights on how to build one - ...Borislav Arapchev
The meaning of Digital Strategy and practical insights on how to build one - Fernando Angulo, Semrush - at Semrush and Serpact MeetUp in Sofia, October 2018
Content Strategy: The Importance of Content Strategy in MarketingZest Digital
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
Best Social Media Analytics Tools For Marketers In 2021Propel Guru
Marketing team will be able to make the best decisions possible when planning and optimizing your campaign if you invest in the right social media analytics tools.
Is Your Marketing Strategy Read for the Wild West?Uberflip
Lauren Goldstein, VP of Strategy and Partnerships at Babcock Jenkins, explains how the marketing frontier is quickly changing – and how we can adapt our marketing strategies to change with it.
Advanced Blogging: Analytics, Optimization, and OutreachUberflip
Andy Crestodina, Co-founder of Orbit Media, shares his knowledge on how marketers can improve their blogging and content through analytics, optimization, and outreach.
Your Guide to Content Marketing for NonprofitsTechSoup
Social media, blogs, webinars, infographics — there are so many types of content, but which ones does your nonprofit need? Nonprofits are already strapped for time and money, so how can you create an efficient but effective content strategy? In this webinar, we will go over how you can set up a content plan to help your nonprofit increase visibility, expand impact, and engage with both community and donors. We will cover the following:
The different types of content your nonprofit should be thinking about and why — blog, social, webinar, podcasts, website
Prioritizing content for maximum reach
How to effectively create a content strategy
Tools and best practices to make your work easier and more effective
Measuring success and understanding what metrics matter most
The meaning of Digital Strategy and practical insights on how to build one - ...Borislav Arapchev
The meaning of Digital Strategy and practical insights on how to build one - Fernando Angulo, Semrush - at Semrush and Serpact MeetUp in Sofia, October 2018
Content Strategy: The Importance of Content Strategy in MarketingZest Digital
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
Best Social Media Analytics Tools For Marketers In 2021Propel Guru
Marketing team will be able to make the best decisions possible when planning and optimizing your campaign if you invest in the right social media analytics tools.
Is Your Marketing Strategy Read for the Wild West?Uberflip
Lauren Goldstein, VP of Strategy and Partnerships at Babcock Jenkins, explains how the marketing frontier is quickly changing – and how we can adapt our marketing strategies to change with it.
Advanced Blogging: Analytics, Optimization, and OutreachUberflip
Andy Crestodina, Co-founder of Orbit Media, shares his knowledge on how marketers can improve their blogging and content through analytics, optimization, and outreach.
Your Guide to Content Marketing for NonprofitsTechSoup
Social media, blogs, webinars, infographics — there are so many types of content, but which ones does your nonprofit need? Nonprofits are already strapped for time and money, so how can you create an efficient but effective content strategy? In this webinar, we will go over how you can set up a content plan to help your nonprofit increase visibility, expand impact, and engage with both community and donors. We will cover the following:
The different types of content your nonprofit should be thinking about and why — blog, social, webinar, podcasts, website
Prioritizing content for maximum reach
How to effectively create a content strategy
Tools and best practices to make your work easier and more effective
Measuring success and understanding what metrics matter most
Unlocking content demand in a new era of marketing (Sept 2019)Andrés López-Varela
We're in a new era of marketing; one where demand for quality content is so fractured that just doing 'great content' isn't nearly enough. Using a research approach called Content Demand Research, I discuss how to identify the unique role that a brand's content can fulfil for their target audience.
I gave this talk at the September 2019 Aquent/Firebrand/Vitamin T #Digitalks event in Melbourne and Sydney.
Learn why Influencer Marketing isn't about B2B or B2C, but H2HLinkedIn
We’ve been trained to speak B2B or B2C, but business and products don’t have emotions. Humans do.
Enter influencer marketing - the next evolution of social media marketing and content marketing. Influencer marketing gives brands a human voice by leveraging celebrities, prominent individuals or micro-influencers making an impact in their industry and connecting them with consumers through authentic storytelling and engagement. But it first starts with knowing what influence is and defining it correctly.
In this presentation, we’ll start with the end in mind, that is understanding your consumer through the lens of the influencer, unveil 3 best practices you can use in 2017, and share 3 examples of influencer marketing successes.
6 ways to skyrocket your content ROI with content marketing automationScoop.it
Content marketing is hard. Only 30% of marketers feel they're efficient with content marketing. But it doesn't have to be this way. Technology is here to help you not only create more and better content but also generate more impact from that content. Here's how.
8 New Habits of Successful Content MarketersSkyword Inc.
Social media, mobile technology, and video-streaming sites have impacted consumer behavior dramatically. This has created a challenge for marketers to reach customers with fragmented attention spans. The most successful marketers are willing to form new habits to keep pace with the many ways people consume information today.
View the slides from the webinar to learn what framework you must implement to help rewire internal teams to achieve better results from your marketing programs. Learn how brand and retail leaders have changed old, worn-out marketing habits to become innovative content marketers. You may watch a video recording of the webinar here: http://www.skyword.com/8-new-habits-successful-content-marketers/
Social Media Strategy: How to Grow Your Fundraising EffortsTechSoup
In this session, Andy Lambert covered cover everything you need to know in order to build a well-structured content plan to help you grow your community and develop a fundraising strategy for social media.
Let's face it: content marketing is hard. How should you you structure your team? How often should you create content? How long should it be? How should you distribute and measure it? When should you optimize and do paid promotion? We get these questions (among many, many more) nearly everyday at NewsCred.
VIRTUALVillage Media’s Faith Aljon (Michelle Morton) takes us on a journey through Social Media's impact on NonProfit’s Public Awareness, Fundraising Efforts, and Volunteer Strength. The focus will primarily be on the social media platform, PINTEREST, and how using this valuable tool can grow and strengthen your business.
Tracking Your Content Marketing Engagement Webinar with gShift and ConvirzagShift
Strong content marketing involves a lot of strategy and insight to ensure that you are leveraging your messaging against the goals of your organization. There are a number of SEO and social metrics that you should be looking at, but there are also a few key offline engagement points that can help you measure your ROI for a content campaign as a whole.
-Importance of building content campaigns
-The impact of content on SEO
-Tracking online engagement metrics (social shares, referrals, etc)
-Understanding & tracking offline engagement metrics (call tracking)
40 Must-have Tools for Social Media Managers in 2015TechShu
Into social media? These social media tools are must-have in your job.
Social media tools can be divided into three major parts: Social media monitoring tools, Social media management tools and Social media analytics tools.
Social Media Is a Waste of Time (Unless...)Mark Traphagen
Social media marketing is a waste of your time...unless you know its proper place in your overall marketing strategy. In this presentation you'll learn why what you post on social media must flow from an informed awareness of both your brand and your customers, and you'll learn how to create that content and implement a holistic brand social media strategy.
Capitalizing on social media for Small Business - Which channels are best f...Kelly Craft
Beginner Level Social Media for Small Business. This is part 2 in a four-part series designed to help #SMBs launch social media efforts with basic strategy and understanding of the terms and practices.
This presentation covers the benefits and intricacies of various top social digital channels.
Sponsored by: City of Kitchener & Waterloo Region Small Business Centre
PR that drives performance by Beth NunningtonJourney Further
In our data-driven world, the value of PR is often questioned — and quite rightly so.
Some see it only as a channel for occasional bursts of activity, while others get bogged down chasing links.
Underpinning all this tends to be slow reporting focused on meaningless metrics like AVE (advertising value equivalent).
The good news?
There's a better way!
-
As presented at Search Leeds, June 2019.
Rishabh Dev, Managing Director at Mapplinks & Mapplinks Academy tells you how to generate leads from social media.
In this webinar, you’ll learn: -
• Lead generation from social media without advertising.
• Unconventional digital channels for lead generation.
• Growth hacking social media channels to generate leads.
Content Marketing in the Machine Age: How to Make Your Content More Automated...PR 20/20
Content Marketing World 2016 Presentation:
This session is an exploration of what's possible as algorithms and artificial intelligence rapidly advance the industry. Attendees will leave inspired by a collection of case studies, and armed with an array of readily available technologies that marketers can use to make their content more automated and intelligent.
KEY TAKEAWAYS
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
Strategies to Optimize Content and Social Media for SME’sAnalytics Akademi
Analytics Akademi tarafından 13.’sü düzenlenen eOfis Analytics Meetup SEO etkinliğinde, konuşmacılarımızdan SEMrush’ta Corporate Speaker olarak çalışan Alina Iordache, “Strategies to Optimize Content and Social Media for SME’s” konusunu ele aldı.
Analytics Akademi tarafından 15.’si düzenlenen eOfis Analytics Meetup SEO etkinliğinde, konuşmacılarımızdan SEMrus’ta Head of International Partnerships olarak görev alan Fernando Angulo; “Digital Marketing Challenges in Turkey 2018” konusunu ele aldı.
Unlocking content demand in a new era of marketing (Sept 2019)Andrés López-Varela
We're in a new era of marketing; one where demand for quality content is so fractured that just doing 'great content' isn't nearly enough. Using a research approach called Content Demand Research, I discuss how to identify the unique role that a brand's content can fulfil for their target audience.
I gave this talk at the September 2019 Aquent/Firebrand/Vitamin T #Digitalks event in Melbourne and Sydney.
Learn why Influencer Marketing isn't about B2B or B2C, but H2HLinkedIn
We’ve been trained to speak B2B or B2C, but business and products don’t have emotions. Humans do.
Enter influencer marketing - the next evolution of social media marketing and content marketing. Influencer marketing gives brands a human voice by leveraging celebrities, prominent individuals or micro-influencers making an impact in their industry and connecting them with consumers through authentic storytelling and engagement. But it first starts with knowing what influence is and defining it correctly.
In this presentation, we’ll start with the end in mind, that is understanding your consumer through the lens of the influencer, unveil 3 best practices you can use in 2017, and share 3 examples of influencer marketing successes.
6 ways to skyrocket your content ROI with content marketing automationScoop.it
Content marketing is hard. Only 30% of marketers feel they're efficient with content marketing. But it doesn't have to be this way. Technology is here to help you not only create more and better content but also generate more impact from that content. Here's how.
8 New Habits of Successful Content MarketersSkyword Inc.
Social media, mobile technology, and video-streaming sites have impacted consumer behavior dramatically. This has created a challenge for marketers to reach customers with fragmented attention spans. The most successful marketers are willing to form new habits to keep pace with the many ways people consume information today.
View the slides from the webinar to learn what framework you must implement to help rewire internal teams to achieve better results from your marketing programs. Learn how brand and retail leaders have changed old, worn-out marketing habits to become innovative content marketers. You may watch a video recording of the webinar here: http://www.skyword.com/8-new-habits-successful-content-marketers/
Social Media Strategy: How to Grow Your Fundraising EffortsTechSoup
In this session, Andy Lambert covered cover everything you need to know in order to build a well-structured content plan to help you grow your community and develop a fundraising strategy for social media.
Let's face it: content marketing is hard. How should you you structure your team? How often should you create content? How long should it be? How should you distribute and measure it? When should you optimize and do paid promotion? We get these questions (among many, many more) nearly everyday at NewsCred.
VIRTUALVillage Media’s Faith Aljon (Michelle Morton) takes us on a journey through Social Media's impact on NonProfit’s Public Awareness, Fundraising Efforts, and Volunteer Strength. The focus will primarily be on the social media platform, PINTEREST, and how using this valuable tool can grow and strengthen your business.
Tracking Your Content Marketing Engagement Webinar with gShift and ConvirzagShift
Strong content marketing involves a lot of strategy and insight to ensure that you are leveraging your messaging against the goals of your organization. There are a number of SEO and social metrics that you should be looking at, but there are also a few key offline engagement points that can help you measure your ROI for a content campaign as a whole.
-Importance of building content campaigns
-The impact of content on SEO
-Tracking online engagement metrics (social shares, referrals, etc)
-Understanding & tracking offline engagement metrics (call tracking)
40 Must-have Tools for Social Media Managers in 2015TechShu
Into social media? These social media tools are must-have in your job.
Social media tools can be divided into three major parts: Social media monitoring tools, Social media management tools and Social media analytics tools.
Social Media Is a Waste of Time (Unless...)Mark Traphagen
Social media marketing is a waste of your time...unless you know its proper place in your overall marketing strategy. In this presentation you'll learn why what you post on social media must flow from an informed awareness of both your brand and your customers, and you'll learn how to create that content and implement a holistic brand social media strategy.
Capitalizing on social media for Small Business - Which channels are best f...Kelly Craft
Beginner Level Social Media for Small Business. This is part 2 in a four-part series designed to help #SMBs launch social media efforts with basic strategy and understanding of the terms and practices.
This presentation covers the benefits and intricacies of various top social digital channels.
Sponsored by: City of Kitchener & Waterloo Region Small Business Centre
PR that drives performance by Beth NunningtonJourney Further
In our data-driven world, the value of PR is often questioned — and quite rightly so.
Some see it only as a channel for occasional bursts of activity, while others get bogged down chasing links.
Underpinning all this tends to be slow reporting focused on meaningless metrics like AVE (advertising value equivalent).
The good news?
There's a better way!
-
As presented at Search Leeds, June 2019.
Rishabh Dev, Managing Director at Mapplinks & Mapplinks Academy tells you how to generate leads from social media.
In this webinar, you’ll learn: -
• Lead generation from social media without advertising.
• Unconventional digital channels for lead generation.
• Growth hacking social media channels to generate leads.
Content Marketing in the Machine Age: How to Make Your Content More Automated...PR 20/20
Content Marketing World 2016 Presentation:
This session is an exploration of what's possible as algorithms and artificial intelligence rapidly advance the industry. Attendees will leave inspired by a collection of case studies, and armed with an array of readily available technologies that marketers can use to make their content more automated and intelligent.
KEY TAKEAWAYS
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
Strategies to Optimize Content and Social Media for SME’sAnalytics Akademi
Analytics Akademi tarafından 13.’sü düzenlenen eOfis Analytics Meetup SEO etkinliğinde, konuşmacılarımızdan SEMrush’ta Corporate Speaker olarak çalışan Alina Iordache, “Strategies to Optimize Content and Social Media for SME’s” konusunu ele aldı.
Analytics Akademi tarafından 15.’si düzenlenen eOfis Analytics Meetup SEO etkinliğinde, konuşmacılarımızdan SEMrus’ta Head of International Partnerships olarak görev alan Fernando Angulo; “Digital Marketing Challenges in Turkey 2018” konusunu ele aldı.
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement eMarketer
eMarketer is pleased to moderate a special webinar presentation by Sysomos that focuses on the best approach to building a responsive content marketing engine, with examples from brands that have already done it.
In this presentation, we take a look at some of the best (and free) tools to help you stay ahead of your competitors and make social media management easy.
This presentation was delivered by Michal Nemcok and Matej Kukucka of Marketing Player in September of 2016 in Prague.
Special thanks to Denisa Zidekova for helping organize the event.
A good article about Social Media Management tool Hootsuite: https://www.marketingplayer.com/social-media/social-media-management-pick-month-hootsuite/
For more, visit www.marketingplayer.com.
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
PRSA SEO Seminar: You Will Be Found - How to Leverage New Search Engine Optim...JennyMunn.com
In the crowded online marketplace of organizations and ideas, you and your content first have to be found! SEO is one of the most data-driven disciplines that PR communicators and marketers can leverage in driving more business. Expert Jenny Munn will share the ways you can make sure you and your organization can be discovered for your greatest assets and content.
The emergence of the internet, social media and mobile connectivity has driven massive changes in the way customers access the information they need to make a decision. Brand publishing is one way businesses can break through the clutter and get ahead of the competition.
Digital Opportunity Analysis - Social Media + SEO + Content StrategyRooneyPartners
Effective digital engagement is essential to the health of your brand. The Digital Opportunity Analysis offered by RooneyPartners creates the foundation for a successful activation strategy. Our analytics-based approach to defining the digital opportunity enables you to better understand your current and potential audiences in social media, analyzes the conversations relevant to your brand, benchmarks your organization against competitors, and provides a path for optimizing your search engine performance. The Digital Opportunity Analysis delivers proof of concept for organizations seeking to activate or optimize a social media strategy, delivers the blueprint for a more effective digital content strategy, and identifies social media amplification and engagement activities that can drive reach, engagement, and conversion of key audiences.
Personalization: Content Strategy at its Finest - Content Strategy New Englan...AvenueCX
The same rules that apply to formulating a robust content strategy framework apply to personalization. Strong personalization not only requires a robust content strategy, it is an aspect of content strategy. Kevin Nichols examines some considerations a content strategist must think about for personalized content.
Case Study: Moving From The 'Why?' To The 'How?' A look Inside SAP’s Strategy...G3 Communications
In this presentation, Michael Brenner offers an in-depth look at what it takes to create a successful content hub for your brand. Michael will also explain the relationship between getting found (SEO) getting shared (social) and getting leads (conversion), and show how effective content drives this relationship.
Reshaping the Landscape of Search: Tracking Google’s Algorithm changesFernando Angulo
The fact Google is always making changes to its algorithm is not going to catch you by surprise. Most of its modifications go unnoticed, but sometimes great innovations are introduced that can affect SEO and leave you out of the top positions in search engine results pages (or what are known as SERPs).
This session will talk about how all those changes can be controlled with tools that measure the “volatility” in the SERPs, that is, if there are more or less displacements between the first positions of the SERPs of a keyword.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
5. In 2017 only 9% of marketers have developed a systematic
approach to producing, managing, and distributing content !
6. copyright 2018 SEMrush
Thereare planningflaws
@Fernando1Angulo Source: SEMrush The invisible Key to Content Succes
Its a challenge
to create a
target audience
content piece
It takes time
to create a
content plan
8. copyright 2018 SEMrush Source: SEMrush The invisible Key to Content Succes
Andwhenitcometopublishinganddistributing
Monitoring the
industry mentions
and analysing the
best performing
resources is a
challenge
18. copyright 2018 SEMrush
"Content strategies typically fail because they
haven’t really understood
the audience well enough¨.
Todd Wheatland, Author and Speaker, Global Strategy at King Content
28. copyright 2017 SEMrush Source: curata.com
DEFINE CAREFULLY YOUR USER PERSONA AND
BUYER PERSONAS
29. copyright 2017 SEMrush
Crea campañas de anuncios en base a tu competencia y ponles emociones
DO YOU KNOW WHAT PEOPLE ARE ASKING RELATED TO YOUR
PRODUCTS, SERVICES, BRAND?
35. Today’s tasks
1. CREATE NEW BLOG POST
2. WRITE BLOG POST
3. PUBLISH BLOG POST
@Fernando1Angulo
36. copyright 2018 SEMrush
People care about their own problems much
more than they care about your products.Source: SEMrush The invisible Key to Content Succes
37. copyright 2018 SEMrush
You need great quality content
that’s on-strategy, incites action and it’s delivered
constantly!
Source: SEMrush The invisible Key to Content Succes
46. 46
Content Marketing
Institute
B2B marketers report sales lead quality
as their #1 most important metric
for measuring content marketing success;
even more important than sales and conversions.
@Fernando1Angulo
49. @FernandoAngulo
Define Your
Key Metrics
Website traffic is a metric, but it may
not be the most important metric for
each content type.
Key metric for blog posts:
Key metric for podcasts:
49
55. copyright 2018 SEMrush
How well your content answers different types of
user queries ?
How relevant a certain topic may be for your
target audience?
Whatwillyouget?
@Fernando1Angulo
77. Don’t forget
to add
your own time
@Fernando1Angulo
Freelancing costs usually
extend outside the original cost of
the freelancer:
✓ Management time
✓ Editing time
✓ Communication time
77
86. copyright 2018 SEMrush
But before establishing the reporting
make sure you know what metrics are
important for your organisation!
Source: curata.com
Trackingandreporting
87. copyright 2018 SEMrush Source: curata.com
Source: SEMrush The invisible Key to Content Succes
Tracking and reporting