Digital marketing has transformed advertising. According to an expert, content will become more important, marketing channels will be more connected across platforms, mobile and wearable devices will play a larger role, and more businesses will recognize the benefits of digital marketing and advertising in the future.

4. Digital marketing has transformed advertising

5. Four predictions for the future of digital marketing:
1. Content will become more important
2. Marketing channels will be more connected across platforms
3. Mobile devices and wearable devices
4. More businesses see benefits of digital marketing and advertising (Patel)

6. Works Cited
Benady, David. How technology is changing marketing. Ed. Lee Glendinning. 29 September 2014. web. July
2015. <http://www.theguardian.com/media-network/media-network-blog/2014/sep/29/technology-
changing-marketing-digital-media>.
Crelin, Joy. Digital Marketing. January 2013. Salem Press Encyclopedia (2013): Research Starters. Web. 8 July
2015. <http://www.businessdictionary.com/definition/digital-marketing.html>.
Patel, Sujan. 6 Predictions AboutThe State of Digital Marketing In 2015. 5 November 2014.Webpage. 12 July
2015. <http://www.forbes.com/sites/sujanpatel/2014/11/05/6-predictions-about-the-state-of-digital-
marketing-in-2015/>.