Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands. It encompasses a wide range of online marketing activities aimed at reaching and engaging with a target audience through various digital channels. Digital marketing leverages the internet and electronic devices to connect with potential customers in real-time. Here are some key components of digital marketing:
Search Engine Optimization (SEO): The process of optimizing a website's content to improve its visibility on search engine results pages (SERPs). The goal is to increase organic (non-paid) traffic to a website.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. Content can take various forms, such as blog posts, articles, videos, infographics, and more.
Social Media Marketing (SMM): Promoting products or services on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others. Social media marketing involves creating and sharing content to engage with a brand's audience.
Email Marketing: Sending targeted messages to a group of people via email. Email marketing is often used for promotional purposes, newsletters, and building relationships with customers.
Pay-Per-Click (PPC): An advertising model where advertisers pay a fee each time their ad is clicked. This includes platforms like Google Ads, where ads appear on search engine results pages, and social media advertising.
Affiliate Marketing: A performance-based marketing strategy where businesses reward affiliates (partners) for driving traffic or sales to the business through the affiliate's marketing efforts.
Influencer Marketing: Collaborating with influential individuals (influencers) on social media to promote products or services. Influencers have a significant following and can impact the purchasing decisions of their audience.
Analytics and Data-driven Marketing: Using data and analytics tools to measure and analyze the performance of digital marketing campaigns. This helps marketers make informed decisions and optimize their strategies.
Mobile Marketing: Targeting audiences on mobile devices through channels like mobile apps, SMS, and mobile-optimized websites.
Digital marketing provides businesses with the ability to reach a global audience, target specific demographics, and track the performance of marketing campaigns in real-time. It has become an integral part of the overall marketing strategy for many organizations due to its effectiveness and the increasing reliance on digital technologies in today's society.
2. WHAT IS DIGITAL MARKETING ?
Digital marketing refers to the creation and dissemination of
content through digital media channels—websites, landing pages,
social media, email, and mobile applications—and the promotion
of that content using a variety of strategies across paid, earned,
and owned digital channels, including SEO, SEM, pay-per-click
3. *TYPES OF SEO*
* WHITE HAT SEO – ACCODING TO GOOGLE GUDIDLINE
DON ANY COPY THIKS ON OWER WORK
* BLACK HAT SEO – LEGAL
* GREY HAT SEO – BOTH
4. WEBSITE TRAFFIC ?
1. ORGANIC TRAFFIC
2. INORGANIC TRAFIC
3. DIRECT TRAFFIC
4. SOCIAL TRAFFIC
5. REFFEAL TRAFFIC
5. ORGANIC TRAFFIC ?
* “Organic” search traffic is from users who clicked a link on a search engine
like Google or Bing, whereas for “Direct” traffic the source is not known
6. INORGANIC TRAFFIC
* To convert their traffic into cash, the majority of affiliate marketers require additional
visitors. The most traffic will come from search phrases and social media channels.
Simply put, paid traffic is called inorganic traffic. It describes visitors who arrive at your
website as a result of paid internet advertising.
7. DIRECT TARFFIC
* Direct traffic is any traffic that does not come from a referring
website; visitors arrive directly on your website without having
clicked on a link from another website.
8. SOCIAL TRAFFIC
* In Google Analytics, referral traffic comes to your website from another
recommended website. On the contrary, the social traffic reaches your
website through social media platforms like Facebook, Instagram and
Twitter.
9. REFERRAL TRAFFIC
* Referral traffic describes the people who come to your
domain from other sites, without searching for you on
Google
11. DIRECT SUBMISSION ?
*Directory submission in SEO is process of submitting our website URL on
various business directories or web directories to create backlinks.
12. BLOG SUBMISSION?
* It is an off-page criterion of SEO planning in which the website owner publishes relevant
and high-quality content.
13. SOCIAL BOOKMARKING ?
In a social bookmarking system, users save links to web pages that they
want to remember and/or share
