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Presentation Description (150 words max):
Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search.
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Marketing Digital.pdf
- 1. Marketing Digital What is the digital marketing .?Digital marketing is a set of techniques and strategies that promote a brand in internet environments such as websites, search engines and social networks. It seeks to know the audience in depth to offer them personalized content and offers according to their interests and online behavior. Characteristics of digital marketing 1. Segmentation. 2. Pric 3. Defined audienc 4. Purchase intentio 5. Duration of impac 6. Measurement of profitability.
- 2. ANNEXES Strategies digital marketing Digital marketing strategies are the combination of actions that will be applied to promote certain products and services on online platforms, which will allow the fulfillment of certain previously determined objectives The objectives of a digital marketing plan can range from increasing sales to building customer loyalty, generating a brand image, or simply making yourself known as a company. OBJECTIVE OF DIGITAL MARKETING