Digital technology refers to on-demand access to content from any device anywhere and allows for interactive engagement and community formation around media. New media is often digital, with characteristics of manipulation, connectivity, density, compression and interactivity like the internet, websites and computer games. When creating a horror trailer, a variety of digital technologies must be used such as filming, editing in PremierePro, burning to disc, designing packaging in Photoshop, and uploading to YouTube for worldwide access.

1. Digital Technology
Digital technology can be described as new media refers to on-demand
access to content any time, anywhere, on any digital device, as well as
interactive user feedback, creative participation and community formation
around the media content. Most technologies described as "new media" are
digital, often having characteristics of being manipulated, networkable,
dense, compressible, and interactive e.g. the Internet, websites, computer
multimedia, video games, CD-ROMS, and DVDs.
When creating a horror trailer a variety of digital technology will have to be
used such as filming the product, producing the product (such as using
PremierePro), burning the film onto disc, creating the packaging (such as
using PhotoShop) etc. Also by uploading the trailer onto YouTube is also
another form of digital technology as this results in the trailer being
available to be viewed world wide quick and easily.