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Nurturing Maker Culture
for Young Girls: privacy,
safety and MMOs for girls
Kate Raynes-Goldie
Internet Studies, Curtin University
@oceanpark
Overview

Overview of MMOs for kids

Impact on girls and their development as natural
makers and hackers

Solutions
Maker culture
                      BREAKING, MAKING, HACKING, DIY

   UNDERSTANDING, OPENING THE BLACK BOX

                  EMPOWERMENT, AUTONOMY

CREATION RATHER THAN CONSUMPTION AS IDENTITY

                    SHARING, OPENNESS, MENTORSHIP

                CRITICAL THINKING, IMAGINATION, CREATIVITY
MMOs for kids


Safe spaces

Designed to be black boxes
Hidden concerns

Advertising/commodification

Surveillance

Gendering

Intellectual property
Club Penguin (Disney)


Freemium

No IP ownership, ads or gender

Biggest focus on safety

Designed for ages 6-14 but open to all
Barbie Girls (Mattel)

Freemium, but giant Barbie ad

Only female avatars

Shopping, fashion, boys

No explicit age limits, but aimed at tweens and
early teens
“By submitting or sending Your Submissions to Mattel, you grant Mattel a non-
exclusive, royalty-free, worldwide, perpetual, irrevocable, and fully transferable,
assignable and sublicensable right and license to copy, reproduce, distribute,
publish, transmit, modify, adapt, translate, display, distribute, sell, license,
publicly perform, prepare derivative works based upon, and otherwise use or
exploit Your Submissions throughout the world in any and all media. You
represent and warrant that: (a) you have the right and authorization to make the
foregoing grant without the consent of any third party, and (b) Your Submissions
are accurate and, as permitted to be used by Mattel in this User Agreement, do
not and will not infringe any right of any third party.”
Webkinz (Ganz)

Must by toy for 1 year access

Strongest focus on virtual goods

Minigames

Pet can be different gender than child
“...Ganz shall exclusively own all known or hereafter
existing rights to the User Content of every kind and
nature throughout the world, and shall be entitled to
unrestricted use of the User Content for any purpose
whatsoever, commercial or otherwise, without
compensation to the provider of the user content.”
Consequences

Discouraging creativity, autonomy, critical
thinking

Hindering skills needed for privacy and trust

Normalizing convert surveillance
Nurturing maker culture
New Moon Girls

Award winning social network, magazine,
community

Girls 8 and up

Ad-free, but pay to play
New Moon Girls


Co-mentoring rather than just surveillance

Positive, empowering messages for girls

Making rather than consuming
But where are the
parents?
Thanks!

    KATE@K4T3.ORG
     @OCEANPARK

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Nuturing Maker Culture for Young Girls: privacy, safety and MMOs for girls

  • 1. Nurturing Maker Culture for Young Girls: privacy, safety and MMOs for girls Kate Raynes-Goldie Internet Studies, Curtin University @oceanpark
  • 2. Overview Overview of MMOs for kids Impact on girls and their development as natural makers and hackers Solutions
  • 3. Maker culture BREAKING, MAKING, HACKING, DIY UNDERSTANDING, OPENING THE BLACK BOX EMPOWERMENT, AUTONOMY CREATION RATHER THAN CONSUMPTION AS IDENTITY SHARING, OPENNESS, MENTORSHIP CRITICAL THINKING, IMAGINATION, CREATIVITY
  • 4. MMOs for kids Safe spaces Designed to be black boxes
  • 5.
  • 7. Club Penguin (Disney) Freemium No IP ownership, ads or gender Biggest focus on safety Designed for ages 6-14 but open to all
  • 8.
  • 9.
  • 10.
  • 11. Barbie Girls (Mattel) Freemium, but giant Barbie ad Only female avatars Shopping, fashion, boys No explicit age limits, but aimed at tweens and early teens
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. “By submitting or sending Your Submissions to Mattel, you grant Mattel a non- exclusive, royalty-free, worldwide, perpetual, irrevocable, and fully transferable, assignable and sublicensable right and license to copy, reproduce, distribute, publish, transmit, modify, adapt, translate, display, distribute, sell, license, publicly perform, prepare derivative works based upon, and otherwise use or exploit Your Submissions throughout the world in any and all media. You represent and warrant that: (a) you have the right and authorization to make the foregoing grant without the consent of any third party, and (b) Your Submissions are accurate and, as permitted to be used by Mattel in this User Agreement, do not and will not infringe any right of any third party.”
  • 18. Webkinz (Ganz) Must by toy for 1 year access Strongest focus on virtual goods Minigames Pet can be different gender than child
  • 19.
  • 20. “...Ganz shall exclusively own all known or hereafter existing rights to the User Content of every kind and nature throughout the world, and shall be entitled to unrestricted use of the User Content for any purpose whatsoever, commercial or otherwise, without compensation to the provider of the user content.”
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Consequences Discouraging creativity, autonomy, critical thinking Hindering skills needed for privacy and trust Normalizing convert surveillance
  • 28. New Moon Girls Award winning social network, magazine, community Girls 8 and up Ad-free, but pay to play
  • 29. New Moon Girls Co-mentoring rather than just surveillance Positive, empowering messages for girls Making rather than consuming
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. But where are the parents?
  • 36. Thanks! KATE@K4T3.ORG @OCEANPARK

Editor's Notes

  1. \n
  2. expanded and evolved since the abstract to cover more examples\n
  3. what are the words we associate with maker culture? now since this is a maker conference, i don’t really need to talk about this too much, but i want to empathize these areas, especially mentoring, autonomy, critical thinking and creation rather than consumption\n
  4. i want to look at MMOs in this context of maker culture\n
  5. but the main reason for their existence and the rationale for their design is preventing stranger danger!\n
  6. \n
  7. in world currency is coins “Non-members cannot purchase clothes, furniture, wigs, hats, or igloo upgrades and in some games can only play some levels” nag factor, addictive\n
  8. these kind of chat safety levels is standard in most mmos for kids\npull down menus, filters, moderators\n
  9. \n
  10. From 2005 to May 2010 Club Penguin had “Secret Agents” who were encouraged to snitch on users (not co-monitoring but few monitoring everyone) avatars had to be at least 30 days old and anyone who is banned for any reason is prevented from being a secret agent\n\ndiscourages parents from mentoring rather than outsourced surveillance - the majority of employees of these companies are usually employed to monitor the users activities (in 2007, 70 out of 100 of Club Penguins employees were tasked with monitoring users online activities.\n
  11. Heteronormative\n\n
  12. be nice, or else! invisible monitoring - who is we?\n
  13. earn b bucks as basic, but can’t spend them!\n
  14. i looked like a dork in gym glass\nsomeone made fun of my outfit\nmy crush found out who i feel\n\ndoes anyone remember ‘math is hard, let’s go shopping?’\n
  15. Hip new headband, girl!\nwow, trendy top!\nsassy shorts, luv em!\n
  16. Q: Where did you get that hairstyle? A: It’s from the club beauty makeover game?\n
  17. \n
  18. only one that isn’t freemium\nKinzcash\nDeluxe membership\n
  19. \n
  20. \n
  21. designed to be highly addictive\n
  22. \n
  23. \n
  24. \n
  25. “The type of information we collect and maintain may include your name, mailing address, email address, telephone number, gender, date of birth, purchase history, credit card number, chat room communications, complaints you may have about our products or services, a record of promotions offered to you, your Ganz product preferences, such as favorite pets and themes.”\n\n“Cookies also help us to tailor messages that better match your needs and interests, and they allow us to better understand how users in general use our sites, which in turn helps us to focus our resources on features that are most popular with our users.”\n
  26. expand on last slide\ntalk about research with jason here\nautonomy and privacy needed to build these faculties\n
  27. towards a solution\n
  28. \n
  29. \n
  30. creativity rather than consumption\n
  31. my dreams, my inspiration\nnot fashion, appearance, boys and buying things\n\n
  32. counterpoint to focus of barbie girls - shows barbie girls is furthers the sense of insecurity\ncomentorship\n
  33. real privacy, information not datamined or resold. kid’s work does not become property of new moon girls\n
  34. doesnt tell kid they’ll be monitored\n
  35. concluding thought - role of parents, why arent they involved. not just problem of mmos, larger social problem. spending time with kids is priviledged\nhelicopter parents as counterpoint\n
  36. \n