iCarpool - ITS Congestion Challenge


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iCarpool - ITS Congestion Challenge

  1. 1. Smart Choices, Greener Commute<br />
  2. 2. Problem<br /><ul><li>From ITS Challenge – “Traffic congestion is growing worldwide. People are experiencing longer delays, and on more roadways”.
  3. 3. Driving alone – one of the largest contributors to traffic congestion
  4. 4. Related problems
  5. 5. Parking demand
  6. 6. Dependency on oil
  7. 7. Environmental impact</li></li></ul><li>Problem - Why do people drive alone?<br />
  8. 8. Solution - iCarpool<br />
  9. 9. Business Model<br />SaaS services:<br />State DOTs, Regional Transits, MPOs, City jurisdictions, TMAs, Employers<br />Value proposition<br />State of the art, comprehensive, highly effective TDM program – cuts administrative costs<br />Compliance – AQMD California, CTR Washington<br />Employee/commuter benefit, environmental impact – positive image and effect<br />For users: we provide value added services. <br />Value proposition<br />iCarpool has the largest source of carpools and vanpools<br />One system which shows all options for all trip types<br />Rewards and commute services are integrated<br />New scenarios such as SchoolPool. Technology edge with Facebook, Twitter, Mobile<br />
  10. 10. What sets us apart?<br />Built with direct input from TDM experts<br />Solution scales to wide geography<br />Targets different players – individuals, employers, TMAs, cities, transit agencies, DOTs<br />Multi-pronged revenue streams from different sectors<br />Comprehensive TDM program - protected IP<br />State of the art technology – GIS, GPS, Mobile, SMS, Social Networking, Feeds<br />We are ahead – WA, ID, OR, parts of MO, CA, FL and GA and Fortune 500 employers use iCarpool.<br />
  11. 11. Marketing and Sales<br />The market for regional deployments is growing very quickly, especially as employers look to participate. Significant interest exists worldwide. <br />We want to acquire 40% of this market in United States and extend our services worldwide. We are on track to acquire 20% of this market by end of 2010.<br />Strategy<br />TDM is a close-knit community – successful implementations are key.<br />Affiliate partnerships for employer programs.<br />Key scenarios such as neighboring employer match grows employer programs virally.<br />Affiliate partnerships for international. iCarpool works across the globe. <br />
  12. 12. Projections and Milestones<br />Who is using iCarpool today?<br />Partial Client List<br />
  13. 13. Comparison to other approaches<br />
  14. 14. Competition<br /><ul><li>Larger regional implementations
  15. 15. GreenRide, Trapeze Group
  16. 16. Mid size to smaller regional implementations
  17. 17. RideShark
  18. 18. Individual users
  19. 19. ZimRide, PickupPal</li></ul>We take a unique approach. Our solution works for all levels irrespective of size.<br />
  20. 20. Team<br /><ul><li>Lakshmi Krishnamurthy, Founder
  21. 21. Over 12 years experience in the technology industry
  22. 22. Expertise working on enterprise level products
  23. 23. Masters in Computer Science from CWRU, Ohio
  24. 24. Amol Brahme, Co-Founder
  25. 25. Extensive knowledge on alternative transportation
  26. 26. Lead development efforts within Microsoft </li></ul> for product with multi-billion dollar revenues<br /><ul><li>Been in software industry since 1994
  27. 27. We have built a core team, highly motivated and passionate.
  28. 28. We are looking for investor/advisory board member.</li></li></ul><li>Status and Timeline<br /><ul><li>Over 50 clients in different sectors within a year.
  29. 29. Delivered a successful solution to SANDAG - over 3million drive alone miles have been saved.
  30. 30. Working on one of the largest TDM implementations for the tri states of WA, OR and ID – going live end of year 2009.
  31. 31. Multi tenant solution on iCarpool providing services to Fortune 500, medium and small employers.
  32. 32. Cutting edge innovations are in the works
  33. 33. Device + SaaS combination
  34. 34. Value added services</li>