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Digital DIY: social,
cultural and
economical impacts
Maker Faire Rome
17 October 2015
by Marco Fioretti
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
What is Digital DIY?
● a social, NOT technical phenomenon, based on
– Much easier and cheaper production of all sorts
of“products”, including “unique” or «smart» ones
– accessibility of the related knowledge
● whose greatest «enemies» are NOT technical
limits, as much as legal, social and political barriers
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
Impacts of Digital DIY?
● DiDIY touches many sensitive areas,
from privacy and culture to responsibility,
safety and fairness
● Far-ranging consequences on rights,
responsibilities and opportunities of
individuals, organizations and society
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
DiDIY: often, still searching for PURPOSE
«Hey, I
finally 3D
printed
something
useful!»
(and it's a
LOW-tech
spare part!)
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
...and still distant from people
#digitalDIYperchi ?#digitalDIYperchi ?
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
...and still distant from people (2)
● 3D print is a buzzword exploited by mainstream media
● But for the general public, DiDIY as a whole is still:
● even more remote than... Free/Open Source Software
● very far from being really known, or even perceived as
really relevant
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
DiDIY: MUCH more than 3D printing
and/or High Tech
The biggest, most relevant
impacts of DiDIY will come
from its arrival into «low-
tech» sectors and basic
needs of society:
Agriculture
Furniture
clothing
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
A 3D printer in every home?
● Probably a terrible idea. Above all: WHY? WHAT FOR?
Image: Marcello Casal Jr./Agência Brasil, from Wikipedia - CC By 2.5
● Whereas an pay-per-use
«Digital DIY center»:
– in every city block...
– properly supported and
regulated
● May have a HUGE impact
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
What about agriculture and farming?
Image: Marcello Casal Jr./Agência Brasil, from Wikipedia - CC By 2.5
● Tractors?
● Beehive monitors?
● Robots for:
– Farming
– Milking
– Making cheese
– ...
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
DiDIY in organization and work
● scarcely related to the skills of individuals
● promotes reliance on individual initiative and
Commons based peer production
● challenges traditional institutions and norms that
establish control
● changes workplace processes and structures
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
Digital DIY Education and Research
new teaching
and
learning
opportunities,
from
primary schools
to
universities
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
Digital DIY and Creativity
● DiDIY is an ethos and mindset
● impacts on individual creativity
● brings disruptive innovation on the whole
society
● makes possible stronger connections between
hands-on creative practices, networked people,
and shared, open design processes
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
Digital DIY and Ethics
● “The ability to reproduce potentially anything MAY mean ‘radical
abundance’ but surely means radical dissolution”
● extends Pirate Bay-level “piracy”, or sharing, to the physical realm
● But, unlike music, physical objects can be directly, physically HARMFUL:
– “forget” weapons or viruses: think medical devices, furniture, car parts...
– raising whole new issues of ‘consumer’ safety and property rights
● Digital DIY forces societies to renegotiate general ethical norms, that is
what is “the right thing to do”
● Being prepared for this requires specific research
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
DiDIY project objectives
● understand the impacts of DiDIY on society
● foster a DiDIY-based, human-centric
development in Europe
● driven and shaped by social and cultural
strategies, not technology
● produce useful results for European teachers,
researchers and (primarily) policy-makers
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
From www.didiy.eu/blog
Digitally manufactured weapons:
can they be controlled?
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
From www.didiy.eu/blog (2)
Beyond "Right to
Repair":
the
Right to Keep Buying
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
From www.didiy.eu/blog (3)
Milan Makerspaces:
from furniture to wearables
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
From www.didiy.eu/blog (4)
DIY Flu?
Design-at-
home-
viruses?
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
From www.didiy.eu/blog (5)
«Reshaping
craftmen's work
through Digital
DIY»
Inside...
Auchan
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
From www.didiy.eu/blog (6)
«Ulisse:
a fantastic
example of
Digital DIY
in
education»
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
DiDIY for artisans and SMEs
● Current insurance, consumer or environmental
rules may block DiDIY usage in SMEs
● It is necessary to:
– catalog and analyse the legal issues that could
hinder or help growth of DiDIY in European
companies
– distinguish between rules that are out of date and
– actual needs for new, positive regulation of DiDIY
Source https://joinup.ec.europa.eu/community/epractice/news/researchers-track-down-obstacles-digital-diy
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
Biourbanism and Digital DIY
● Biourbanism: «making the
places we inhabit worth
living thanks to sustainable,
small-scale and self-
organized actions»
Biourbanism could not
avoid DiDIY components and
practices, even if it wanted to!
Source: www.biourbanism.org/didiy-an-interview-with-marco-fioretti/
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
Please submit
your
«DiDIY cases»!
www.didiy.eu
> Resources
> Add a DiDIY Resource
2015/10/17 Maker Faire Rome CC BY-SA
Marco Fioretti
marco@freeknowledge.eu
Evaluate
DiDIY
support and
awareness
in
Europe www.didiy.eu/contact
Please help us to...

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Digital DIY: social cultural and economic impacts

  • 1. Digital DIY: social, cultural and economical impacts Maker Faire Rome 17 October 2015 by Marco Fioretti
  • 2. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu What is Digital DIY? ● a social, NOT technical phenomenon, based on – Much easier and cheaper production of all sorts of“products”, including “unique” or «smart» ones – accessibility of the related knowledge ● whose greatest «enemies» are NOT technical limits, as much as legal, social and political barriers
  • 3. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu Impacts of Digital DIY? ● DiDIY touches many sensitive areas, from privacy and culture to responsibility, safety and fairness ● Far-ranging consequences on rights, responsibilities and opportunities of individuals, organizations and society
  • 4. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu DiDIY: often, still searching for PURPOSE «Hey, I finally 3D printed something useful!» (and it's a LOW-tech spare part!)
  • 5. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu ...and still distant from people #digitalDIYperchi ?#digitalDIYperchi ?
  • 6. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu ...and still distant from people (2) ● 3D print is a buzzword exploited by mainstream media ● But for the general public, DiDIY as a whole is still: ● even more remote than... Free/Open Source Software ● very far from being really known, or even perceived as really relevant
  • 7. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu DiDIY: MUCH more than 3D printing and/or High Tech The biggest, most relevant impacts of DiDIY will come from its arrival into «low- tech» sectors and basic needs of society: Agriculture Furniture clothing
  • 8. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu A 3D printer in every home? ● Probably a terrible idea. Above all: WHY? WHAT FOR? Image: Marcello Casal Jr./Agência Brasil, from Wikipedia - CC By 2.5 ● Whereas an pay-per-use «Digital DIY center»: – in every city block... – properly supported and regulated ● May have a HUGE impact
  • 9. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu What about agriculture and farming? Image: Marcello Casal Jr./Agência Brasil, from Wikipedia - CC By 2.5 ● Tractors? ● Beehive monitors? ● Robots for: – Farming – Milking – Making cheese – ...
  • 10. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu DiDIY in organization and work ● scarcely related to the skills of individuals ● promotes reliance on individual initiative and Commons based peer production ● challenges traditional institutions and norms that establish control ● changes workplace processes and structures
  • 11. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu Digital DIY Education and Research new teaching and learning opportunities, from primary schools to universities
  • 12. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu Digital DIY and Creativity ● DiDIY is an ethos and mindset ● impacts on individual creativity ● brings disruptive innovation on the whole society ● makes possible stronger connections between hands-on creative practices, networked people, and shared, open design processes
  • 13. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu Digital DIY and Ethics ● “The ability to reproduce potentially anything MAY mean ‘radical abundance’ but surely means radical dissolution” ● extends Pirate Bay-level “piracy”, or sharing, to the physical realm ● But, unlike music, physical objects can be directly, physically HARMFUL: – “forget” weapons or viruses: think medical devices, furniture, car parts... – raising whole new issues of ‘consumer’ safety and property rights ● Digital DIY forces societies to renegotiate general ethical norms, that is what is “the right thing to do” ● Being prepared for this requires specific research
  • 14. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu DiDIY project objectives ● understand the impacts of DiDIY on society ● foster a DiDIY-based, human-centric development in Europe ● driven and shaped by social and cultural strategies, not technology ● produce useful results for European teachers, researchers and (primarily) policy-makers
  • 15. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu From www.didiy.eu/blog Digitally manufactured weapons: can they be controlled?
  • 16. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu From www.didiy.eu/blog (2) Beyond "Right to Repair": the Right to Keep Buying
  • 17. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu From www.didiy.eu/blog (3) Milan Makerspaces: from furniture to wearables
  • 18. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu From www.didiy.eu/blog (4) DIY Flu? Design-at- home- viruses?
  • 19. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu From www.didiy.eu/blog (5) «Reshaping craftmen's work through Digital DIY» Inside... Auchan
  • 20. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu From www.didiy.eu/blog (6) «Ulisse: a fantastic example of Digital DIY in education»
  • 21. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu DiDIY for artisans and SMEs ● Current insurance, consumer or environmental rules may block DiDIY usage in SMEs ● It is necessary to: – catalog and analyse the legal issues that could hinder or help growth of DiDIY in European companies – distinguish between rules that are out of date and – actual needs for new, positive regulation of DiDIY Source https://joinup.ec.europa.eu/community/epractice/news/researchers-track-down-obstacles-digital-diy
  • 22. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu Biourbanism and Digital DIY ● Biourbanism: «making the places we inhabit worth living thanks to sustainable, small-scale and self- organized actions» Biourbanism could not avoid DiDIY components and practices, even if it wanted to! Source: www.biourbanism.org/didiy-an-interview-with-marco-fioretti/
  • 23. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu Please submit your «DiDIY cases»! www.didiy.eu > Resources > Add a DiDIY Resource
  • 24. 2015/10/17 Maker Faire Rome CC BY-SA Marco Fioretti marco@freeknowledge.eu Evaluate DiDIY support and awareness in Europe www.didiy.eu/contact Please help us to...