Presentation at the Italian Chamber of Commerce in Zurich: If you think that Italy has “only” beautiful pieces of art, wonderful and tasty food, sea and sun to offer, if you think that Italy is “…just Dolce Vita”, then this is the event for you; discover “Italy 2.0”, leave the era of Made in Italy and dive in the era of “Made Innov-Italy..not just Dolce Vita” the event organized by the Italian Chamber of Commerce (CCIS) in cooperation with the Bocconi Alumni, which is thought for an international public of young and less young Swiss and international innovators doing business and having fun in the “Limmat Metropole”, eager to experience something new.

1. David Butler
Tech & Startup Advisor | Serial Networker
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@david_a_butler
www.SocialAxle.com
Inspiring Success: An umbrella entity for several initiatives
benefiting the Swiss startup and technology communities.

2. @david_a_butler | www.SocialAxle.com | #madeinnovitaly
Amazing wine, great food, fun culture...
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...not just “Dolce Vita”

3. @david_a_butler | www.SocialAxle.com | #madeinnovitaly
• 3rd largest country in Europe
• 9th biggest economy in the world
• high average income
• high purchasing power

4. @david_a_butler | www.SocialAxle.com | #madeinnovitaly
Italian Startup ecosystem
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• 2100+ registered innovative startups
• 113 funded startups
• 97 incubators and accelerators
• 191 co-working spaces
• 45 FabLabs*
• 40 science and technology parks
• 32 startup competitions
• 32 institutional investors
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Investments (2012)
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• 112 million Euros
• 73% ICT
• 16% cleantech & energy
• 9% life sciences
• 3% other
*FabLabs are a global network of local
labs, enabling invention by providing
access to tools for digital fabrication

5. @david_a_butler | www.SocialAxle.com | #madeinnovitaly@david_a_butler | www.SocialAxle.com
June 8, 2014 report:
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• In the past 12 months 1,800 startups have set up in Italy
currently only 22 Vcs
• A notable fund for private equity, Fondo Italiano di Investimento —
an Italian version if the European Investment Fund (EIF) — also
recently allocated part of its capital (€50 million or $68.2 million)
to VC funds, providing a key opportunity to start new funds and
increase the capitalization of the market.
• Overall, there are 33 institutional investors in Italy comprising 22
VCs, five incubators/accelerators, four public funds, one family
office, and one angel network.
• Additional attractions include a pool of highly skilled technical
talent….. recent top-level talent acquisitions like Glancee in 2012
and Monoidics in 2013, which were both acquired by Facebook.
Fashion e-commerce site Yoox is now frequently dubbed “the
Amazon of fashion” and currently worth more than $2.7 billion

6. @david_a_butler | www.SocialAxle.com | #madeinnovitaly
• Italy is catching up with global digital trends
• Offering an increasingly enticing landscape for venture capital
• Recent changes in government legislation with the Startup Act have
also enhanced the landscape for investments
• Introduced the Crowdfunding Act (2013)
• It is only a matter of time before investment from outside of Italy takes
hold on a large scale

7. @david_a_butler | www.SocialAxle.com | #madeinnovitaly
Thank you

8. @david_a_butler | www.SocialAxle.com | #madeinnovitaly
Footnotes and sources of information:
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Startup Law
In december 2012 the italian government issued a law (legge 221/2012) that defines the characteristics of the so-called innovative startup (startup innovativa).
Some of the features of the innovative startup are: it must reside in Italy; its turnover shouldn’t exceed 5 million Euros; it’s mainly focused on innovative
technologies; spends more at least 15% on research and development and/or holds patents and/or hires 1/3 of PhDs.
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Here you can find a link to an translation of the law made by the Italian Economic Development Office (Ministero dello Sviluppo Economico)
http://www.sviluppoeconomico.gov.it/index.php?
option=com_content&view=article&viewType=1&id=2025221&idarea1=0&idarea2=0&idarea3=0&idarea4=0&andor=AND&sectionid=0&andorcat=AND&par
tebassaType=0&idareaCalendario1=0&MvediT=1&showMenu=1&showCat=1&showArchiveNewsBotton=0&idmenu=3391&directionidUser=0
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Crowdfunding Law
A second interesting law for startup business in Italy is the so-called Crowdfunding Law in August 2013 (DL 179/2013; Regolamento Consob N. 18592 del 26
giugno 2013). The most important aspect of this law is that now equity-based crowdfunding is permitted, meaning that crowdfunding financing is now a true
investment tool that can attract and reward capital (previously it was reward based, like Kickstarter crowdfunding). The four forms of crowdfunding are: Equity-
based, Reward-based, Donation-based, and Social-lending.
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The official text of the law, in Italian, is here: http://www.consob.it/main/documenti/bollettino2013/d18592.htm?symblink=/main/trasversale/risparmiatori/
investor/crowdfunding/link_reg18592.html)
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Innovative startups national registry
As a result of the startup law, a national registry of innovative startups was born in 2013, a registry of all the companies that meet the startup requisites. Since
than, Italy counts 2181 new business created. The registry can be found here: http://startup.registroimprese.it/ (the official registry) and here http://
www.italiastartup.it/whoiswho/ (indipendent made by Startup Italia).
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Here’s another infographic that shows the numbers of startups in Italy http://www.startupitalia.eu/infografica/
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9. @david_a_butler | www.SocialAxle.com | #madeinnovitaly
Poli tecnologici: science parks and incubators
In the last 7/10 years, Italy have seen the growth of Science Parks and Incubators called Poli Tecnologici (singular is Polo Tecnologico); these structures aims
to work as incubators for startups. The peculiarity is that many of the Science Parks are focused on a specific tech area. Some of these Poli are public, other are
municipality participated, a minority is private.
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One of the most interesting examples is the Polo Tecnologico di Navacchio, near Pisa (www.polotecnologico.it/en), nowadays considered one the best in
Europe (http://blog.startupitalia.eu/en/navacchio-one-best-incubators-europe/), also winner of the Best Science Based Incubator Award in 2011 (http://
www.polotecnologico.it/en/news-archive/350-best-science-based-incubator-award-2011q-allincubatore-del-polo-tecnologico-di-navacchio-presentazione-
venerdi-23-dicembre).
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Co-working and Fablabs
Except from founded startups and institutions, there’s a growing mass of skilled professionals (ranging from graphic design, videomaking, photography, arts to
product-design, software development and robotics) that moves around the co-working spaces and the Fablabs. Italy counts around 246 spaces like these
around the nation: 191 coworking spaces, 45 FabLabs, 10 coworking+fablab; 150 in the north of Italy, 59 in the center and 37 in the south of italy.
(This article from which I've drawn the data http://www.lastampa.it/2014/06/10/blogs/lavori-in-corso/sono-quasi-trecento-le-nuove-fabbriche-ecco-i-luoghi-
dove-si-fa-innovazione-K3Dfjk9ktgMWD9okiofmvM/pagina.html)
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People
The profile of the median co-worker is: age 25 to 40, both sexes, with an high level of education (most of them are graduated (data from previous article and
coming from a research made by Istituto Ivano Barberini).
The profile of the italian startupper is: male, in his thirties, most likely to come from the north (60%), with an engineering or business degree; other data http://
it.startupbusiness.it/news/the-identikit-of-an-italian-startupper.
Special thanks for the research assistance:
Davide Cecchini
Startup Grind - Chapter Director, Pisa (Italy)
http://startupgrind.com/pisa | @startupgrindPSA