Digital Disruption in HR: How Digitalization can help you succeed in Today’s War for Talent

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This document discusses how digitalization is transforming the competitive talent landscape and provides recommendations for how companies can succeed. It notes that digital tools allow for more targeted talent marketing by profiling specific candidate types. To win in today's environment, the document recommends that companies 1) ensure they have the right audience and messaging by having HR and marketing collaborate on branding, 2) take a data-driven approach to talent acquisition and management, and 3) think like marketers in using digital tools to continuously engage candidates and stand out as an employer brand. The overall message is that digitalization can help companies optimize their talent strategies if they strategically leverage the new tools and data available.

Recruiting & HR

1
Rob Brouwer, CEO, London, May, 19, 2016
DIGITAL DISRUPTION IN HR:
HOW DIGITALIZATION CAN HELP YOU SUCCEED IN TODAY’S COMPETITIVE TALENT LANDSCAPE

©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
58 COUNTRIES / HEADQUARTERS
IN MILAN
20+ MIO JOBS LISTED
1+ BILLION VISITS/YEAR
35 MIO UNIQUE VISITORS/MONTH
65+ MIO SUBSCRIBERS
1000+ COMPANIES
ABOUT JOBRAPIDO
“Taking the work out of looking for work”
2

©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
DIGITALIZATION AROUND US
3

©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
BIG DATA
4

©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
INCREASINGLY FRAGMENTED AND SOPHISTICATED
TALENT LANDSCAPE
5
Source: Barclays, 2016

©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
NEW TALENT MARKETING TOOLS
6

7
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
Targeting specific profiles
Male, 32 years old, Essex
(England), liking outdoor
activities, plaid t-shirt, facial
hair product
FARMER
Likehood of purchasing
software:
LOW
URBANITE
Likehood of purchasing
software:
HIGH

8
INCREASINGLY COMPETITIVE TALENT LANDSCAPE
Difficulty
attracting
talent and
hiring staff
In 2016,
hiring
budgets
increased

Successful companies score significantly better in highly strategical HR dimensions. Give focus to the strategic
component of HR and try to automate and measure each part of it along your path to excellence.
* Success measured by average operating margins and average revenue changes during the previous two years 2012 and 2013
COMPANIES WITH HIGHER PERFORMANCE HAVE
BETTER HR CAPABILITIES
HR INTERNATIONALIZATION
SOCIAL MEDIA
EMPLOYEE ENGAGEMENT
CAREER MODELS AND COMPETENCIES
BEHAVIOUR AND CULTURE
TALENT MANAGEMENT
HR AND PEOPLE STRATEGY
EMPLOYER BRANDING
TALENT ACQUISITION
SUCCESSFUL COMPANIES ARE MORE DATA DRIVEN
LOW PERFORMERS HIGH PERFORMERS
10
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
Source: BCG study - https://www.bcgperspectives.com/ Source: BCG study - https://www.bcgperspectives.com/
HOW TO WIN IN THIS CHALLENGING ENVIRONMENT?
2. DATA DRIVEN CAPABILITIES

©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
12
Source: 1- The State of broadband 2015, ITU and UNESCO, 2- State of Connectivity 2015' - Facebook
• Know your talent group
• Make sure you stand out
• Use a data driven approach
• Think like a Marketer
How digital can help you succeed
in in today’s war for talent
4 TAKEAWAYS

Go fishing
13
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
GO FISHING WITH JOBRAPIDO

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