Ryan Holmes is optimistic about social media's potential to be used for good despite current issues around privacy, security, and misinformation. He believes social networks will address these problems and emerge in a better place. Holmes argues that every new technology has both beneficial and harmful uses, and while social media has enabled positive movements, its ability to spread "fake news" must be addressed through improved content validation and individual discernment. He advocates reserving optimism about technology's future impact despite present challenges.
This is First Round's effort to provide an in-depth snapshot of what founders across the entire tech ecosystem are thinking and doing, what they're excited about and worried about, and how they're seeing the market. We surveyed venture-backed founders from everywhere — less than 25% from the First Round community — and received over 500 responses, volunteering their experience and opinions.
This year’s edition highlights five critical trends for communicators in the next 12-18 months. Each is brought to life with real-world examples, implications for businesses and a carefully curated selection of classes from innovative institutions worldwide.
The Study Guide is designed as both a primer and a resource to allow for deep-dives. We hope it piques your curiosity and gives you fluency in new elements of modern media and communications.
This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum.
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
This is First Round's effort to provide an in-depth snapshot of what founders across the entire tech ecosystem are thinking and doing, what they're excited about and worried about, and how they're seeing the market. We surveyed venture-backed founders from everywhere — less than 25% from the First Round community — and received over 500 responses, volunteering their experience and opinions.
This year’s edition highlights five critical trends for communicators in the next 12-18 months. Each is brought to life with real-world examples, implications for businesses and a carefully curated selection of classes from innovative institutions worldwide.
The Study Guide is designed as both a primer and a resource to allow for deep-dives. We hope it piques your curiosity and gives you fluency in new elements of modern media and communications.
This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum.
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
[Salterbaxter MSLGROUP Directions] Materiality - Breaking Out of the Strait-J...MSL
Materiality can help to deliver a range of valuable outcomes, but all too often the process ends up being nothing than a costly rubber-stamp; a matrix of prioritised issues, that’s finalised, published, and then… nothing. Our Salterbaxter MSLGROUP team present five materiality fundamentals, which are important considerations that can help improve results no matter where a company is on its journey.
Each year, Directions takes an in-depth look at an area of sustainability and communications. This time, we’re delving into the quite sizeable gap that still exists between business and society. It’s not the void that interests us so much as the question of how it can be shrunk.
How do we move from just minding the gap to actually mending the gap?
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
Today's shoppers exist in a world that moves at an unparalleled and relentless pace. It's time to accept that the store can no longer stand still and, in fact, is never truly “finished.” Brands perceive they can’t afford to experiment when the truth is, they can’t afford not to. Retailers have to be responsive and experimental--that’s agile retail. They have to think like startups and embrace the Silicon Valley approach to 'fail first, fail fast, learn and iterate.’ The good news is technology is emerging to enable agile retail. What’s missing are the tools and processes to disrupt and revolutionize the store design process. In this session, FITCH will debut new methodology that brings agile concepts to the market, present real life examples of current retailers successfully working this model, and show how stores of the future will embrace this change.
For multinational companies, business as usual no longer exists. As the world fought to contain the COVID-19 pandemic in 2020, the outlines of a less visible battle came into focus around the world: a new era of Great Power Competition whose consequences will endure long after the virus is eliminated.
Navigating a Changing Energy Landscape - ON Energy Report Sept 2016MSL
The energy world is familiar with change, but even for such a dynamic industry 2016 has already seen some rapid developments.
In this issue of the ON Energy Report, we have reflected on some of the areas of uncertainty that have characterised the global energy industry so far this year, and discussed where we have seen clients using communications to manage their corporate positioning and prepare accordingly.
For future updates, please contact Nick Bastin, Partner, CNC and Head of MSLGROUP’s EMEA Energy Practice at nick.bastin@cnc-communications.com.
Do share your queries/feedback with our team at @CNC_comms or reach out to us on twitter @msl_group.
Ipsos Connect Global Business Influencers Europe 2016Ipsos UK
20th September 2016 - Ipsos Connect launched the new Global Business Influencers Survey (GBI) Europe 2016 in London. The GBI survey is the world’s leading study, tracking the media, business, financial, luxury and travel habits of the most senior global business executives. It runs in 16 markets – from the US, to Europe, to Asia including China.
The presentation is an introduction to the survey and its heritage, sharing some of the results from both the GBI survey and the GBI Barometer 2016.
For more information, please contact James Torr.
Ipsos Global Business Influencers USA 2016Ipsos UK
22nd September 2016 - Ipsos launched the new Global Business Influencers Survey (GBI) USA 2016 in New York. The GBI survey is the world’s leading study, tracking the media, business, financial, luxury and travel habits of the most senior global business executives. It runs in 16 markets – from the US, to Europe, to Asia including China.
The presentation is an introduction to the survey and its heritage, sharing some of the results from both the GBI survey and the GBI Barometer 2016.
For more information, please contact James Torr.
GBI 2016 ASIA Singapore Launch Presentation 280916Ipsos UK
28th September 2016 - Ipsos Connect launched the new Global Business Influencers Survey (GBI) ASIA 2016 in Singapore. The GBI survey is the world’s leading study, tracking the media, business, financial, luxury and travel habits of the most senior global business executives. It runs in 16 markets – from Asia including China to the US to Europe.
The presentation is an introduction to the survey and its heritage, sharing some of the results from both the GBI survey and the GBI Barometer 2016.
For more information, please contact James Torr.
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
The Deloitte Global Millennial Survey 2019 talked about how societal discord and technological transformation created a generation disruption. See More : https://www2.deloitte.com/in/en.html
Gain knowledge about the Future of Work(ers) in an on-demand economy. Understand how baby boomers are retiring and exiting the workforce in mass, and the Millennials are taking their place. Learn how job and career expectations have changed because of the shift. This includes workplace expectations, how people are searching for jobs, and how companies are hiring. See in detail how this shift is being driven by mobile app adoption and technology. #YourFutureWorkforce www.shiftgig.com/future
Independant work: Choice, necessity, and the gig economy, par McKinseyFrenchWeb.fr
Près de 162 millions de travailleurs aux Etats-Unis et en Europe ont aujourd'hui un statut d'indépendant, soit de 20 à 30% de la population active dans ces deux zones gégographiques, selon l'étude McKinsey.
Face à l'ampleur du phénomène, le cabinet de conseil américain a souhaité en apprendre plus concernant cette catégorie de travailleurs aujourd'hui méconnue, et déterminer s'ils étaient satisfaits de leur statut ou non.
In April 2015, Luminary Labs gathered convened Lab Session #2 to discuss The Human Company. Over the past 12 months, multiple corporations have radically rethought how they do business by establishing livable wages, developing creative equity plans, offering paid parental leave policies, and even pulling out of an entire state in protest of discrimination. In addition to sending a strong signal that people come first, these organizations are also making an economic argument to investors that employee-favorable policies pay dividends in reduced turnover and improved business outcome.
About #LabSessions
A place and time for founders, designers, developers, data mavens, and innovators of all stripes to help solve for society's most pressing issues.
Each gathering involves a facilitated strategy session, networking, and synthesis, resulting in a tangible plan and new connections for our featured innovator team.
Good eats and drinks are always served.
FUTURE Perspective is a quarterly newsletter written by Elaine Cameron, head of Strategic Research & Trend Analysis at Burson-Marsteller EMEA. The newsletter focuses on trends that have concrete communication takeouts.
This eBook will cover common characteristics associated with millennials, how they react to the evolution of technology and interact with the world around them, the ways businesses need to adjust, and what this means for the future of work.
The Future of Business Citizenship - People's Insights MagazineMSL
For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations.
MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of our study and outline what Millennials value as individuals and what they expect from businesses. The Future of Business Citizenship is part of MSLGROUP's People's Insights project that crowd-sources insights and foresights from MSLGROUP experts.
We hope you enjoy reading this comprehensive report and invite you to share your feedback and tips with us @PeoplesLab or you can reach out to us on Twitter @msl_group.
[Salterbaxter MSLGROUP Directions] Materiality - Breaking Out of the Strait-J...MSL
Materiality can help to deliver a range of valuable outcomes, but all too often the process ends up being nothing than a costly rubber-stamp; a matrix of prioritised issues, that’s finalised, published, and then… nothing. Our Salterbaxter MSLGROUP team present five materiality fundamentals, which are important considerations that can help improve results no matter where a company is on its journey.
Each year, Directions takes an in-depth look at an area of sustainability and communications. This time, we’re delving into the quite sizeable gap that still exists between business and society. It’s not the void that interests us so much as the question of how it can be shrunk.
How do we move from just minding the gap to actually mending the gap?
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
Today's shoppers exist in a world that moves at an unparalleled and relentless pace. It's time to accept that the store can no longer stand still and, in fact, is never truly “finished.” Brands perceive they can’t afford to experiment when the truth is, they can’t afford not to. Retailers have to be responsive and experimental--that’s agile retail. They have to think like startups and embrace the Silicon Valley approach to 'fail first, fail fast, learn and iterate.’ The good news is technology is emerging to enable agile retail. What’s missing are the tools and processes to disrupt and revolutionize the store design process. In this session, FITCH will debut new methodology that brings agile concepts to the market, present real life examples of current retailers successfully working this model, and show how stores of the future will embrace this change.
For multinational companies, business as usual no longer exists. As the world fought to contain the COVID-19 pandemic in 2020, the outlines of a less visible battle came into focus around the world: a new era of Great Power Competition whose consequences will endure long after the virus is eliminated.
Navigating a Changing Energy Landscape - ON Energy Report Sept 2016MSL
The energy world is familiar with change, but even for such a dynamic industry 2016 has already seen some rapid developments.
In this issue of the ON Energy Report, we have reflected on some of the areas of uncertainty that have characterised the global energy industry so far this year, and discussed where we have seen clients using communications to manage their corporate positioning and prepare accordingly.
For future updates, please contact Nick Bastin, Partner, CNC and Head of MSLGROUP’s EMEA Energy Practice at nick.bastin@cnc-communications.com.
Do share your queries/feedback with our team at @CNC_comms or reach out to us on twitter @msl_group.
Ipsos Connect Global Business Influencers Europe 2016Ipsos UK
20th September 2016 - Ipsos Connect launched the new Global Business Influencers Survey (GBI) Europe 2016 in London. The GBI survey is the world’s leading study, tracking the media, business, financial, luxury and travel habits of the most senior global business executives. It runs in 16 markets – from the US, to Europe, to Asia including China.
The presentation is an introduction to the survey and its heritage, sharing some of the results from both the GBI survey and the GBI Barometer 2016.
For more information, please contact James Torr.
Ipsos Global Business Influencers USA 2016Ipsos UK
22nd September 2016 - Ipsos launched the new Global Business Influencers Survey (GBI) USA 2016 in New York. The GBI survey is the world’s leading study, tracking the media, business, financial, luxury and travel habits of the most senior global business executives. It runs in 16 markets – from the US, to Europe, to Asia including China.
The presentation is an introduction to the survey and its heritage, sharing some of the results from both the GBI survey and the GBI Barometer 2016.
For more information, please contact James Torr.
GBI 2016 ASIA Singapore Launch Presentation 280916Ipsos UK
28th September 2016 - Ipsos Connect launched the new Global Business Influencers Survey (GBI) ASIA 2016 in Singapore. The GBI survey is the world’s leading study, tracking the media, business, financial, luxury and travel habits of the most senior global business executives. It runs in 16 markets – from Asia including China to the US to Europe.
The presentation is an introduction to the survey and its heritage, sharing some of the results from both the GBI survey and the GBI Barometer 2016.
For more information, please contact James Torr.
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
The Deloitte Global Millennial Survey 2019 talked about how societal discord and technological transformation created a generation disruption. See More : https://www2.deloitte.com/in/en.html
Gain knowledge about the Future of Work(ers) in an on-demand economy. Understand how baby boomers are retiring and exiting the workforce in mass, and the Millennials are taking their place. Learn how job and career expectations have changed because of the shift. This includes workplace expectations, how people are searching for jobs, and how companies are hiring. See in detail how this shift is being driven by mobile app adoption and technology. #YourFutureWorkforce www.shiftgig.com/future
Independant work: Choice, necessity, and the gig economy, par McKinseyFrenchWeb.fr
Près de 162 millions de travailleurs aux Etats-Unis et en Europe ont aujourd'hui un statut d'indépendant, soit de 20 à 30% de la population active dans ces deux zones gégographiques, selon l'étude McKinsey.
Face à l'ampleur du phénomène, le cabinet de conseil américain a souhaité en apprendre plus concernant cette catégorie de travailleurs aujourd'hui méconnue, et déterminer s'ils étaient satisfaits de leur statut ou non.
In April 2015, Luminary Labs gathered convened Lab Session #2 to discuss The Human Company. Over the past 12 months, multiple corporations have radically rethought how they do business by establishing livable wages, developing creative equity plans, offering paid parental leave policies, and even pulling out of an entire state in protest of discrimination. In addition to sending a strong signal that people come first, these organizations are also making an economic argument to investors that employee-favorable policies pay dividends in reduced turnover and improved business outcome.
About #LabSessions
A place and time for founders, designers, developers, data mavens, and innovators of all stripes to help solve for society's most pressing issues.
Each gathering involves a facilitated strategy session, networking, and synthesis, resulting in a tangible plan and new connections for our featured innovator team.
Good eats and drinks are always served.
FUTURE Perspective is a quarterly newsletter written by Elaine Cameron, head of Strategic Research & Trend Analysis at Burson-Marsteller EMEA. The newsletter focuses on trends that have concrete communication takeouts.
This eBook will cover common characteristics associated with millennials, how they react to the evolution of technology and interact with the world around them, the ways businesses need to adjust, and what this means for the future of work.
The Future of Business Citizenship - People's Insights MagazineMSL
For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations.
MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of our study and outline what Millennials value as individuals and what they expect from businesses. The Future of Business Citizenship is part of MSLGROUP's People's Insights project that crowd-sources insights and foresights from MSLGROUP experts.
We hope you enjoy reading this comprehensive report and invite you to share your feedback and tips with us @PeoplesLab or you can reach out to us on Twitter @msl_group.
MSLGROUPs latest survey of 8,000 Millennials across 17 countries reveals that they feel very differently from preceding generations about businesses’ roles in dealing with the world’s greatest challenges.
Going Beyond the Empowered Buyer: The Next Five Mega Marketing Challenges Demandbase
In the modern B2B buying cycle, control has moved away from businesses and into the hands of their buyers. This challenge has inspired a wave of marketing innovation, but there are even bigger challenges ahead. Follow along as Mathew Sweezey reveals the next Five Mega challenges facing B2B marketers – and how to confront them.
Social entrepreneurship isn't just a stance or a thought process that "greener" or more "new age" organizations employ. It is now essential to the success of any business. The platform and change that a company makes in the world affect how its customers, investors and media see it. Ultimately this translates to where they spend their money, time and attention on social media.
UPDATE: The State of Corporate Social Media Briefing 2014 is now available. You can download a free copy here - http://ow.ly/zrDAX
The State of Corporate Social Media is a free briefing from Useful Social Media on how large companies are using social media.
It is based on responses to our annual survey – and this year we had over 1,000 respondents – so the data is more reliable and complete than ever before.
business intelligence, marketing best practice, social media best practice, social media for business, social media intelligence, social media report, social media strategy
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
These are my notes and key take aways from TNW Conference. I made this ppt as a report for work which is one of those big corporations that don't get off so easily here ;-) Have to say I agree with most of these views though, it was good to hear a different view.
Inspiration truly does come in all shapes, sizes and forms – as evident from the stories shared with us by 25 Global Social Business Leaders. Their stories help us better understand how organizations are using social business practices to build a more engaged workforce and develop stronger, more collaborative relationships.
While diverse, all their stories embody personal journeys with one common thread: All of these leaders used social business strategies, technologies, and practices to make a significant impact on their business and community. Through the joint efforts of IBM and the EIU we were able to bring the stories of the 25 Inspiring Global Social Business Leaders to life – giving them a platform to be heard.
Your Bottom Line is Showing: Why reputation management matters to Investor Re...CNW Group
One tweet or blog can impact your greatest asset: your company’s reputation. With the power to break your bottom line, reputation management is more important than ever. Case studies from RioTinto Alcan and CGI demonstrate why social media monitoring should be part of the modern IRO’s daily routine.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
1. 28 d e lta s k y / d e c e m b e r 2 0 1 8
ROUGHOL: Some fundamental
questions are being asked about
the role of social media in our lives.
Where do we go from here?
HOLMES: We’re at a moment
of reckoning for a very fast and
hugely important technology. If
you go back to the early days of
radio and television, they ran wild
for years until they had oversight
and controls put around them. I
think we’re at that point in this
technology. It’s a very good thing
we’re having the conversations
we’re having. Social networks will
RYAN HOLMES
Ryan Holmes is an optimist. The founder of the social media management
platform Hootsuite says that the current problems with social media—
including backlash from users and regulators around privacy, security
and misinformation—are signs of an industry growing up. “Social
networks will come out of this in a better place than they were, in that
their businesses are stronger and the safety of their customers is highly
considered, ” Holmes says. The Canadian serial entrepreneur has worked
in social media since its infancy; Hootsuite was a side project that he spun
off from a previous venture in digital media. It’s now celebrating its 10-year
anniversary—and has more than 16 million users. B Y I S A B E L L E ROUG HOL
▶ CEO, HOOTSUITE lnkd.in/ryanholmes
5 MINUTES WITH
ADAMANDKEVPHOTOGRAPHY
3. 28 d e lta s k y / j a n u a r y 2 0 1 9
workers will find their power, the world will brace for a downturn and AI will
finally enter every industry. We asked dozens of top business leaders for their
predictions for the year to come. Here are a few things they’re keeping an eye
on in 2019.
LOYALTY MAKES A COMEBACK
The postmillennial generation saw their parents lose big during the financial
crisis, and they’ve learned to value security. “Millennials want a dream job,”
says Pranam Lipinski, CEO of Door of Clubs, which connects student club
members and employers. The company surveyed thousands of Gen Z students,
however, and found out that “Generation Z wants success and financial sta-
bility over that dream job,” Lipinski says. That means that newcomers to the
workforce are far more likely to remain loyal to an employer who provides a
stable environment and the right benefits.
5 MINUTES WITH
T Y P E I L L U S T R A T I O N S B Y C H A R L E S W I L L I A M S
Top voices from LinkedIn share their predictions and the trends
they’ll be following in the new year. B Y I S A B E L L E ROUG HOL
THENEXTRECESSIONISAROUNDTHECORNER
Economists are split on when, but
they know one thing for sure: A
downturn is coming. “There is a
confluence of deep-seated, struc-
tural headwinds that threaten to
upend the global economy,” warns
author and global economist Dr.
Dambisa Moyo, pointing to things
such as growing inequality, fast
technological change and a massive
debt burden on governments, cor-
porations and individuals. “World
growth is much more likely to slow
down in 2019, and it really looks like
2020 could be the year of a global re-
cession” as China already has slowed
down and the U.S. is likely to follow,
predicts CBS News business analyst
Jill Schlesinger.
AI IS EVERYWHERE
In industry after industry, people
told us that artificial intelligence is
starting to show up in their day-to-
day work, from parsing evidence in
medical research to helping govern-
ments make better policy decisions.
“While 2018 was the year of AI hype,
it feels like we’re at an inflection
point where these technologies are
being incorporated into more of the
tools we use every day,” says Sharon
O’Dea, co-founder of communica-
tions consultancy Lithos Partners.
“It’s when technology trends start
to become invisible that they really
make a major impact.”
CORPORATE GENEROSITY WILL GROW—AND
HELP THE BOTTOM LINE
Annual corporate giving reached
nearly $21 billion in 2017, and compa-
nies are donating that money to aid
charitable causes and boost corpo-
rate culture. “We’re seeing compa-
nies being more generous than ever,
andIthinkwe’llseeevenmoreofthat
in 2019,” says Dr. Sue Desmond-Hell-
mann, Bill & Melinda Gates Founda-
tionCEO.“Astaffthatseesleadership
live up to the values of that company
ismuchmorelikelytobeengagedand
drive a positive business outcome.”
CONSCIENTIOUS OBJECTORS RISE UP IN THE
WORKFORCE
In a tight labor market, profession-
als can afford to have principles.
It’s starting with Google, always a
bellwether of corporate culture,
where employees have lately spo-
ken up against sexual harassment,
the company’s work in China and its
contract with the Pentagon. “This
idealism has opened a generation-
al rift between managers and our
younger protégés, who can some-
times be strident,” notes Glenn Kel-
man, CEO of real estate brokerage
Redfin. “But the people just entering
the workforce now will become the
conscience of the corporation.”
YOU COULD GET A BETTER CREDIT SCORE
WITHOUT CREDIT
The new UltraFICO score will be
rolling out early this year, which
will look at your bank account and
not just credit cards and loans,
something that younger people are
shying away from. “It will take into
account your banking behavior: Are
you able to pay all of your bills? Are
you making sure that you don’t go
negative in that account?” explains
CBS News’ Schlesinger. “That could
help a lot of people establish a credit
record.”
LEARNING ISN’T ENOUGH; THE FOCUS WILL BE
ON DOING
After the explosion of the online
learning sector, our heads are full
of all those classes we’ve been tak-
ing. But what are we doing with this
newfound knowledge? Management
thinker Whitney Johnson says the
next trend is to focus on changing
habits, applying that knowledge and
doing. “And as we do something dif-
ferently,” she points out, “we apply
it, we iterate, we make a mistake and
then we actually learn.”
Isabelle Roughol is senior editor-at-
large at LinkedIn. See more predic-
tions for the new year by searching
for #BigIdeas2019 on LinkedIn.
C
M
Y
CM
MY
CY
CMY
K
4. 24 d e lta s k y / f e b r u a r y 2 0 1 9
ROUGHOL: What prompted you to
start your business?
BUTLER: What led me to launch
The Lip Bar was my frustration
with the beauty industry—its lack
of diversity, its excessive amounts
of chemicals. I wanted to launch
a company that would be steeped
in inclusivity and in this idea that
“You are enough.” There has always
been this very linear standard of
beauty: “In order to be beautiful,
you need to look like this.” It’s a
very small box, and if you’re not in
that box, then how are you made
to feel? I understood how impact-
MELISSA BUTLER
MelissaButlerwasaWallStreetanalystwhen,in2012,shestartedmaking
lipstick in her Brooklyn kitchen, dye on every countertop as she mixed
vivid reds, blues and purples. Unfulfilled in finance and frustrated with a
beauty industry that didn’t create the products she wanted or represent
women who looked like her, she learned how to make cosmetics by
reading books, networking with chemists and going, as she puts it, to
“YouTube University.” Six years later and with nothing but word-of-mouth
marketing, Butler’s The Lip Bar is a $7 million business, selling its vegan,
cruelty-free and affordable range in Target stores across the United States
and opening its first retail space in Detroit. B Y I S A B E L L E ROUG HOL
▶ FOUNDER AND CEO OF THE LIP BAR lnkd.in/melissabutler
5 MINUTES WITH
ful it was, creating this beauty
brand and using these very diverse
models—plus-sized, black, Indian,
trans—for someone who was in
that underserved community and
was never looked at as beautiful.
And you left a lucrative career.
A year and a half after I launched
the business, I quit my job to
focus on it full-time. When
you’re straight out of college, you
don’t get roles that have any real
responsibility. You don’t really
know why you’re doing what you’re
doing, you’re just doing. You’re just
there to make money. And chasing
money will never be fulfilling.
You were rejected on Shark Tank.
How did you move on?
They were very cruel; they dis-
missed the idea, they dismissed me
as a businesswoman. I come from
Wall Street—I was ready to talk
about numbers! It taught me resil-
ience and that it would be an injus-
tice to let someone else have power
over my dream. My purpose was
so strong that no amount of public
rejection, failure or fear would stop
me from going after that thing I
was passionate about.
In 2015, you left New York and took
the business to your hometown of
Detroit. What motivated you?
I hadn’t lived in Detroit since high
school. I saw the story changing,
from Detroit as the “city of ruins” to
Detroit as the “comeback city,” and I
wanted to be part of its renaissance.
I wanted to make sure my company
had a footprint in the city I’ve al-
ways loved and that always gave me
such a feeling of pride. We’re Motor
City, we largely built the middle
class of America! I always wanted to
go away, go to college, get a skill set
and bring it back. And to be clear,
the ecosystem of the city provides
that value right back. It’s extremely
supportive.
Isabelle Roughol is senior editor at
large at LinkedIn. Follow Melissa
Butler at lnkd.in/melissabutler.
P H O T O G R A P H B Y N I C K H A G E N
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5. 24 d e lta s k y / m a r c h 2 0 1 9
ROUGHOL: What made you
decide to fix diversity recruiting?
BRASWELL: I was very apprecia-
tive of the opportunity I had to
start my career at Goldman Sachs.
It’s something that I didn’t and I
still don’t take for granted; I realize
how rare that is. I knew what it
took to get into and succeed within
the organization. I wanted to do
something a little more entrepre-
neurial and to make an impact.
I saw a huge problem and a huge
opportunity. When that perfect
storm came together—me being an
expert in something, me being pas-
PORTER BRASWELL
Porter Braswell followed a golden path to success: private school, student
athlete at Yale, internships at Morgan Stanley and Goldman Sachs and
a burgeoning career on Wall Street. In 2015, he veered to launch Jopwell,
a platform that connects black, Latinx and Native American students
and workers with hiring corporations. He and cofounder Ryan Williams
were tired of hearing companies complain that a “pipeline issue” stopped
them from diversifying their workforce. “That’s absurd,” Braswell, 31, says.
“We’re part of the community. We know the community exists.” With
his book, LetThemSeeYou, a guide to career strategies for professionals of
color, he’s making sure to leave the ladder down. B Y I S A B E L L E ROUG HOL
▶ COFOUNDER AND CEO, JOPWELL lnkd.in/porterbraswell
5 MINUTES WITH
P H O T O G R A P H B Y A A R O N R I C H T E R
6. 26 d e lta s k y / m a r c h 2 0 1 9
sionate about it and solving a real
problem—I physically had to take
a leap of faith. When your body
tells you to do something, you can’t
really ignore it for so long.
In your book, you talk about the
“spotlight effect.” What is that?
If you are one of the few, if not
the only, person of color within
the workforce, you’re going to get
looked at closer. That creates an
opportunity to shine. That spot-
light can either paralyze people
because they’re nervous or it can
accelerate their careers.
Your book is focused on empower-
ing the individual, but you say that
it can help organizations as well.
How?
While I’m talking to the reader
about things they can do to be
their best professional self, that
in isolation is not enough to be
successful in corporate America.
Organizations have to change, to
be more inclusive. Diversity cham-
pions that don’t fall within that
specific demographic need to have
more empathy for what profession-
als of color are experiencing. It’s
going to take both sides to truly
change the narrative and the pro-
jection of where we’re headed.
You often talk about being “fortu-
nate.” What do you mean?
It’s a combination of hard work,
doors being open and good timing.
That’s why I feel incredibly fortu-
nate, and I do feel some responsi-
bility to be working on the things
I’m working on. Solving workforce
diversity is a huge challenge, and
we’re going to need a lot of help. At
the end of the day, if we can move
the football down the field and
impact lives and the companies
that work with us, then we’ve done
our job. But there’s going to be a lot
more work needed to be done.
Isabelle Roughol is senior editor at
large at LinkedIn. Watch more with
Porter Braswell at lnkd.in/mar2019
and on Delta Studio.
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